conclusion

Rhetoric Analysis

For every writer or scholar, persuading the audience or the target readers to see one point of view or to particular course of action is an important aspect in literature (Chetty et al, 11). Be it facts and figure, using known authors or scholar, personal experience and emotional events; many authors have found out assorted ways to vividly bring readers into understanding their point of view or persuade them to a particular course of action (Chetty et al, 12). The study of how authors use different elements and technique of literature to persuade or align readers into their own understanding is called rhetoric analysis. In rhetoric analysis, different literature elements are highlighted to find out how the author convinces the reader into a particular course of action or align them into his or her own understanding (Chetty et al, 17). This text is a rhetoric analysis of Benjamin Herold article “Jobs at all level now require digital literacy. Here’s proof”

Benjamin herold article is about digital literacy where the authors wants to convince his audience who are job hunting youths and also the unemployment elderly in America that all levels of jobs need digital literacy. It is vivid that Herold uses a wide range of literature elements and techniques to convince the audience namely, statistical facts and figures, reference from authentic and credible organization, known professions, firsthand information materials (Seltzer, 13).

Statistical facts and figures are demonstrated in various points in the text. One vivid way is at the point when the article attempts explaining the role of digital literacy in the workplace. According to research by Chetty et al. (20) this strategy involves collecting adequate data from Christina care health system. Being the largest private employer in Delaware, about 11, 500 employees work in the premise with almost 1500 records of hiring each year. Furthermore, more statistical strategy is evidenced when the article elaborates how most of the jobs in health care are transitioning to digital. For instance, the article uses a scale of 0-100 where 0 denotes not digital at all while 100 representing fully digital. Various occupations such as janitors, cooks, technicians and registered nurses are well statistically explained since 2002 to 2016.

Additionally, another strategy involves using firsthand information materials. This strategy is demonstrated through analyzing critically the statements made by Neil Jasani (Adams, 3). From the article, Neil asserts how digital literacy is quite critical for one to get his or her foot on the door and continue advancing in their lives especially on using technology to better their lives and improve their standards of living. For instance, Jasani up votes this essay by stating that in Christina care, digital literacy gives room for the employees to create digital content, consume and act on it, share and find it and all other activities that are tied to patients care. Nelson, Marcy & Gilbert (2) adds that the skills acquired through various training sessions in his career enables the employees to rise up gradually in their career ladder. Firsthand information is also well articulated by Mark Muro who happens to be a senior fellow and policy director at Brookings institution. Based on Marks statements, everybody’s job is changing, gives room for various researchers to have a deeper understanding of the importance first order analysis of the digital information and the values it has in almost all work environments

References form renown and authentic organization is one of the techniques that Herold has widely used in his paper. In the text the author uses empirical evidence from organization such as Education week and Christiana Care health system both of which are respectively renowned media organization and healthcare employer in Delaware an Atlantic US state. Using these renowned and authentic organizations insinuates that the information given by the authors is credible and can easily be proved (Adams Becker, 126). Additionally, an easy reference can be done on known or popular organization or persons as compared to unknown reference. This because everyone has a least some information about this references therefore acts as a starting point of comprehension or showing that whatever is in the text is credible.

Additional to using empirical evidence from renowned organizations, Herold is seen to intensively information from common professions and leading figures in these particular professions. For instance the authors uses professions such nursing, teaching and hospitality to convince the audience that indeed digital literacy is the way to go in contemporary America job market. Using these common professions and the fact that he illustrates firsthand information from renown individual from this profession such Bobbie wells; a renown profession in hospitality and tourism in Delaware shows that the information in text is not only credible but it away of easily convincing the audience into the author perspective (Adams Becker et.al, 54).

References

Herold, Benjamin. "Jobs at all levels now require digital literacy. Here’s proof." Education Week 38.6 (2018).

Chetty, Krish, et al. "Bridging the digital divide: measuring digital literacy." Economics: The Open-Access, Open-Assessment E-Journal 12.2018-23 (2018): 1-20.

Adams Becker, S., L. A. Pasquini, and A. Zentner. "Digital literacy impact study: An NMC horizon project strategic brief." Volume 3.5, September 2017. Austin, Texas: The New Media Consortium. Cover photo via Big Stock Photography 3 (2017): 3.

Nelson, Kiara, Marcy Courier, and Gilbert W. Joseph. "An investigation of digital literacy needs of students." Journal of Information Systems Education 22.2 (2019): 2.