Ad Copy -- TARGET MESSAGE and AD DETAILS on KeepAlive -- RFID solution to social distancing in closed premises -- Strictly plagiarism - attach plagiarism report
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Ad Copy
New York Institute of Technology
ELSI 593: Technical Communication for International Student
Lecturer: Cindy Leibel
Due Date: Nov 20, 2020
Product Description
KeepAlive is a new position tracking system consisting of Radio Frequency Identification (RFID) tags that identify the social distance between NYIT students and faculty members employees or students who are working in closed premises to ensures compliance with a required two-meter range. This approach helps you keep NYIT students and faculty members people who are forced to work in closed premises, safe at all times in response to the current danger of the COVID-19 crisis.
Every tracker, covering a 360-degree detection region, is connected to a belt or on the shoulder. This tool is easy to use, reliable, and cost-effective while enabling us with a safe environment during classes.
Target audience
There are no gender, age, or race restriction to use this product. This product is specially designed for people who can not work from home. Which includes financial institutes, the IT sector, production, and processing plants. The main target audience for advertisement will be decision-makers of big organizations who enforce the use of KeepAlive to all their employees. However, the subliminal target audience is the people, who are forced to work in closed premises during the pandemic. These people can request or encourage decision-makers of their organization to enforce KeepAlive in the organization for their safety.
References
Cone Health. (2020, May 19). Social distancing FAQ: How it helps prevent COVID-19 (Coronavirus) and steps we can take to protect ourselves. https://www.conehealth.com/services/primary-care/social-distancing-faq-how-it-helps-prevent-covid-19-coronavirus-/
Public Health Agency of Canada. (2020, July 20). Community-based measures to mitigate the spread of coronavirus disease (COVID-19) in Canada. https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/health-professionals/public-health-measures-mitigate-covid-19.html