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Running head: ENTERPRISE RISK MANAGEMENT ANNOTATED BIBLIOGRAPHY 1

ENTERPRISE RISK MANAGEMENT ANNOTATED BIBLIOGRAPHY 8

Enterprise Risk Management Annotated Bibliography

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Enterprise Risk Management Annotated Bibliography

Lin, L. (2019). Corporate Governance and Liquidity Risk of Starbucks Company.

The article focuses on Starbucks entire cooperate governance and how it impacts the company’s performance level and ability to mitigate various risks. Starbucks corporate governance is defined by establishing the general behavior of the company’s governance. Based on the article assessing the governance behavior will help to determine the company’s effort in maintaining a high level of risk management. For instance, the corporate governance effort to monitor the worker's performance and ensuring that the company’s management is accountable to all the stakeholders. The article indicates that liquidity within the organization is usually determined by the number of investors who are not in a good position to sell and buy the companies investments as required due to limited resources. The author indicates that Starbucks liquidity level has been stable in the previous five years; however, the company’s liquidity risk is usually at risk of being affected by internal factors such as the returns on assets and the external factors such as the countries domestic product and the exchange rates. The author indicates that the external factors usually have a huge impact on Starbucks Company compared to the internal factors. It is also hard to monitor and regulate the external factors that are likely to impact the company. The article indicates that in order to reduce the existing risks, the company should try to enhance its internal performance.

Oetzel, J., & Miklian, J. (2017). Multinational enterprises, risk management, and the business and economics of peace. Multinational Business Review.

The article focuses on conceptualizing how organizational managers in Starbucks Company manage the existing risk in the conflict and fragile areas of business operation. The author of the article has indicated that the managers of multinational enterprises such as Starbuck usually manage the existing risks at the point of origin instead of reacting to the risks when they appear. The author has indicated that the managers usually utilize the peacebuilding initiative to facilitate risk calculations, particularly in the complex areas in order to comprehend the local areas and how specifically they hinder the company’s operations. When the Starbuck coffee managers utilize various peacebuilding approaches, they not only minimize the investment risk bust also help to improve the prosperity and stability of the communities that they serve. The article, however, indicates that link between the societies in conflict and the international businesses are not yet developed since they mainly focus on negative risk instead of focusing on the value-adding opportunities.

Ahmad, A. (2015). Executive Stock Options Contract Increases Firm Value and Performance: A Case Study on Starbucks Company. Global Journal of Management and Business Research.

This article has used the case study of Starbucks Company to assess how companies use stock option to manage risks and also solve other existing problems mainly by rewarding the managers and other workers. The stock options are considered to be the instruments that grant the holders the right to buy the company's stock that exists as an underlying asset. According to the author, the stock option plan that is offered by Starbuck company usually engages all workers and staffs in the process of creating ownership through offering incentives and motivations in order to solve the existing problems. The author also indicated that using this strategy can also trigger more serious risks, particularly to the company’s top managers. When Starbucks Company is using the stock option to minimize the probable risk, it diversifies the stock option and the equity reward plan into various categories that include the stock investment plan, the key workers stock plan and the bean stock option. The article also outlines that companies can also use hedging purposes in risk management. When using the hedging purposes to reduce risk, the call options usually grant the stakeholders freedom to buy certain quantities of stocks. Using this strategy’s helps to reduce the market price risk that may hinder the company operations. Hedging, however, tends to have two main disadvantages that hinder its application in reducing risk. These disadvantages include, first, the hedging cost is usually not known when purchasing the options. Secondly, the price is known when the actual payables are due. Secondly, the premium payments are needed in order to hold the options.

Kumaresan, R. (2019). The Effects of Macroeconomic Factors towards the Starbucks Corporation.

This article intends to determine the impact, or the risk posed by the internal factors and the microeconomics factors in Starbucks Company. According to the author, identifying these factors or risk will help to determine the risk management approached that Starbuck should utilize in its operations. The article identifies that the company's operation are affected by both the external and the internal factors that are mainly brought about various factors such as human errors, and inadequate management. To ensure that the factors imposing various risk within the organization are managed, Starbuck should try to work more on cooperate governance and the issues originating from the foreign currency fluctuation. According to a study conducted in Starbuck between the year 2014 to 2018, it is clear that the microeconomic factors also have a significant impact on the company’s performance. The article has also evaluated all external and internal factors affecting the company in order to identify the factors that are likely to cause a wide range of risks within the organization. Based on the study, it is clear that the external factors have a huge impact on Starbucks Company since they tend to reduce the company’s profitability. In order to reduce the risk posed by the external factors, Starbuck should focus more on the internal factors that will help the company to exist forever.

Hutt, R. W. (2016). Reputation on the line: the Starbucks cases. Journal of Business Strategy.

The article on reputation on the line is trying to improve people understanding of company’s reputational risk management, particularly through determining how Starbuck responds to the reputation-damaging situations. This article has highlighted all the incidents that are likely to damage Starbucks company reputation have been identified and their specific response. However, the article has identified that one of the main challenges of addressing reputation-damaging incidents is linked to the similarity of the company’s key businesses. To minimize the risks posed by the reputation-damaging incidences, Starbuck has to focus on management governance. Managers have the capability to predetermine some of the factors that are likely to affect the company’s reputation at an early stage.

Ma, L., Xue, W., Zhao, Y., & Zeng, Q. (2016). Loss-averse newsvendor problem with supply risk. Journal of the Operational Research Society, 67(2), 214-228.

The article addresses the use of newsvendor models in identifying the key issues affecting risk management in companies such as Starbuck. The issues addressed by the article include the impact of market supply uncertainties and the impacts of market demand uncertainties on the company’s management decisions based on the procurement model. According to the author, the article has identified several facts that undermine risk management. Some of these facts include; first, supply uncertainties usually force the decision-maker to order more goods compared to those that exist in the deterministic environment. Secondly, high demands usually result to high order quantity and higher utility levels. The author also indicates that the use of numerical experiments usually demonstrates that the supply risks within the company negatively impacts the utility at a higher rate than the expected demand risk. To regulate this risk, Starbuck has to find appropriate strategies such as improving governance in order to help monitor and evaluate the risks at the initial stages.

Lee, J. S. (2017). The effects of the brand identity of Starbucks coffee specialty store on brand trust of customers, brand attachment, revisit intention, and word of mouth intention. Journal of Digital Convergence, 15(12), 159-167.

This article tries to determine the impacts of Starbucks brand identity on customers, brand attachment, and revisit intentions. Based on the study, the author indicates that brand identity tends to have a positive impact on the company’s brand trust, while brand trust also tends to have a positive impact on customer's brand attachment. Therefore, proper construction of the company’s brand can be linked to the acquisition or purchases of the royal customers, thus affecting the ability of the brand to generate profits. To mitigate these risks, Starbuck brand managers should improve brand marketing strategies and the advertisement of brand identity. According to the author, such risk management measures can only be achieved if the company improves its governance and the customer’s perception towards the brand.

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