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Directions for Team Competitive Environment Report.

The intent of the Report is to continue to develop an in depth understanding of your firm’s industry. Your group should draw on analytical concepts presented in BA 452 as well as concepts from your marketing, economics, and supply chain courses. The project consists of three steps/phases:

A. Development of a description of or body of data/information about various aspects of the firm’s environment (both general and specific/industry)

B. Analysis of the data/information using course concepts and analytical tools

C. Identification of strategic issues/problems/ in the industry .

2-3 pages to include exhibits proctor and gamble

Number exhibits sequentially throughout the document. They must be placed at the end of the main body of the text.

Your audience is the top executives of the company. You need to place yourself in the role of an analyst who has been hired to help the firm craft a strategy. Put your data into tables and figures. Your text should be your analysis, interpretation, and findings derived from your data. You need to gather the data (cite your sources) and do analysis. Remember it is the so what and interpretation which matters. Use the techniques and tools to outline the external and competitive environment of the industry for the company. You must refer to and utilize your Exhibits. Business writing is a must, therefore it is important to use headings and have a clear logic in your report.

Your report must contain the following sections:

3. Identify the Industry’s supply and distribution chains. Who are the firms in these categories.

4. Competitive Analysis

Identify Demand explain what is driving demand and where is demand is growing or not. What is forecasted demand. Are there proxies which are used for demand.

Identify the revenues in the industry and also Market Segments,

Is capacity (supply) changing. Are more stores being added or shut. Are companies entering the industry.

Identify the Industry structure and Market share of the competitors,

What is occurring in the Life cycle and how does this effect industry participants.

Remember – Headings, summaries, roadmaps, page numbers, spelling and grammar all count!

This is a professional document. You should be proud to show the report to any boss.

Bibliography should be extensive. Use consistent format. Choose either MLA or APA, but be sure to include the following information: author’s name (date). Title of article. publication (e.g., a magazine, journal, or series publication), volume, issue, pages (if known), Source: http//www reference; database; accessed: date).

Make sure to include database from which the article was drawn.) Below are examples of bibliographic entries.

Bibliography should be extensive. Use consistent format. Choose either MLA or APA, but be sure to include the following information: author’s name (date). Title of article. publication (e.g., a magazine, journal, or series publication), volume, issue, pages (if known), Source: http//www reference; database; accessed: date). Make sure to include database from which the article was drawn.) Below are examples of bibliographic entries.

Examples of Bibliographic Entries

Example of a magazine article:

Russell, Sophia (2009). Defiant Growth. B&T Magazine (Sept. 4), 59(2700):20-23 (Source: Database: Business Source Premier: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=44685237&site=bsi-live; accessed May 22, 2011).

Example of a book:

Jones, Geoffrey (2010). Beauty imagined: A history of the global beauty industry (Oxford: Oxford University Press, Pp. xiv + 412. 25 illus. 32 plates. ISBN 9780199556496 Hbk. £25/$45).

Example of a company document:

Shiseido Annual Report 2010 (Source: http://www.sec.gov. Note that in this instance the Annual Report was drawn directly from a government source. It might also be available on the company’s investor page.

Rubric

Strategic Analysis (85%)

Category

(Weight)

1 2 3 4

Score

External Analysis

– Industry (35%)

Five Forces Model

Analysis did not identify and

evaluate major trends in the

industry (i.e., specific external

environment) utilizing Five

Forces Model. It is unclear if

they understood the model.

Analysis identified and

evaluated some of the major

trends and issues in the industry

utilizing Five Forces Model.

Understood pieces of the model

as it related to the industry.

Analysis identified and

evaluated most of the major

trends and issues utilizing Five

Forces Model. Understood the

model to some degree.

Analysis thoroughly identified

major trends in the industry (i.e.,

specific external environment)

utilizing Five Forces Model. It

is clear that they understand the

model.

Competitive

Analysis (20%)

Demand

Industry revenues

Market segments

Analysis did not identify and

evaluate the industry’s demand

growth or decrease. Lacked

understanding concepts or

missing.

Analysis utilized few of the

appropriate concepts such

forecasted demand, and

identified market segments

. Analysis identified and

evaluated most of the industry’s

competitive environment.

Analysis utilized few of the

appropriate concepts such

Industry characteristics, Minor

demand numbers.

Strong understanding of what

firms are doing in the industry

Included demand past, present

and forecasted as well as market

segment data..

Competitive

Analysis (10%)

Strategic Groups

Industry Lifecycle

Industry Structure

Analysis did not identify and

evaluate the industry’s

competitive environment.

Analysis utilized few of the

appropriate concepts such

Industry characteristics,

Competitive dynamics and

Analysis identified and

evaluated some of the

industry’s competitive

environment. Analysis utilized

few of the appropriate concepts

such Industry characteristics,

. Analysis identified and

evaluated most of the industry’s

competitive environment.

Analysis utilized few of the

appropriate concepts such

Industry characteristics, Minor

demand numbers.

Analysis thoroughly identified

of the industry’s competitive

environment. Analysis utilized

few of the appropriate concepts

such Industry characteristics,

Strong understanding of what

firms are doing in the industry

Quality of Data

& Analysis (20%)

Data breadth –

bibliography

Used data to identify

and support

Opportunities &

Threats

Understood

implications of the

data.

Report provided little specific

industry data. Few observations.

Narrow scope. Narrow scope.

The analysis did not provide a

analysis.

Some data, but very superficial.

Few observations and little if

any interpretation. Identified

few opportunities and threats. .

Limited understanding of the

models. Some logic errors and

resulting argument was weak.

Group just reported data rather

than discussing implications.

Some non-obvious observations,

sometimes interpreted well.

Good Data and observations,

but needs more analysis.

Identified some opportunities

and threats. The analysis

provided adequate rationale for

the these opportunities and

threats by using facts and

numbers.

Excellent data and well

researched, Many issues

observed in depth. Reasonable

interpretations of observations.

Identified a number of

opportunities and threats. The

analysis used well-reasoned

supporting arguments. Data

was well integrated. Not just

reporting of data.

Quality of Data

& Analysis (20%)

Data breadth –

bibliography

Used data to identify

and support

Opportunities &

Threats

Understood

implications of the

data.

Report provided little specific

industry data. Few observations.

Narrow scope. Narrow scope.

The analysis did not provide a

analysis.

Some data, but very superficial.

Few observations and little if

any interpretation. Identified

few opportunities and threats. .

Limited understanding of the

models. Some logic errors and

resulting argument was weak.

Group just reported data rather

than discussing implications.

Some non-obvious observations,

sometimes interpreted well.

Good Data and observations,

but needs more analysis.

Identified some opportunities

and threats. The analysis

provided adequate rationale for

the these opportunities and

threats by using facts and

numbers.

Excellent data and well

researched, Many issues

observed in depth. Reasonable

interpretations of observations.

Identified a number of

opportunities and threats. The

analysis used well-reasoned

supporting arguments. Data

was well integrated. Not just

reporting of data.

Sub-total for Analysis

Writing Level of Professionalism (15%)

Category

(Weight)

1 2 3 4

Score

Grammar/spel-

ling & Use of

exhibits (10%)

Uses headings

Citations,

Organization and

framing

Flow of the paper

Many grammar and spelling

errors that interfered with

understanding the write-up. No

exhibits included. Disorganized

and not clearly labeled sections

Many grammar and spelling

errors, but the write-up was

generally understandable. Few

exhibits included, but only

general reference made to the

exhibits. Some organization

(headings, labels, table of

contents, framing paragraphs) .

Some grammar and spelling

errors, but the write-up was very

understandable. Appropriate

exhibits included each of which

was referred at an appropriate

point in the write-up. Good

organization (headings, labels,

table of contents, framing and

summary paragraphs )

Very few grammar and spelling

errors and very understandable.

Included exhibits that were very

well designed and each was

skillfully used in reinforcing the

arguments in the write-up. Good

organization (headings, labels,

table of contents, framing and

summary paragraphs ) in the

write-up.

Logic (5%)

Understands the how

the elements

integrate. Arguments

fit with data.

Many logic errors that made

following the logic of the write-

up difficult.

Many errors, The logic was

incomplete and had some major

holes.

Some logic errors, but there was

little difficulty understanding

the argument.

Virtually no logic errors and

resulting argument was very

strong.

Sub-total for Writing