Strategy for Gibbs fast food restaurant
Gibbs fast foods is a company that is to set up to compete with Ely’s fast foods cafeteria. This is our strategy for the restaurant. Ely’s fast foods deal with burgers, French fries, and coffee. It has a wide range of clients including children but it does not include special cases in terms of drinks and orders.
Our business vision will be to improve client reliability and quality. We will have a broad list of clients including travelers and the locals. Our meals will include healthy organic meals which include natural tea and coffee. Our range of fast foods will include, pizza, burgers, hot dogs, barbeque chicken, French fries. This will be in the meals part. On the drinks, we will have a bar with wine and beer we also will have a soft drinks counter. Our prices will be exclusive and affordable. The restaurant will be opened on a 24hours basis for seven days. We will also have a kid’s weekend every summer for children which are not offered by our competitors.
Our primary competitive advantage is offering exclusive services to every client including those on transit. This will be our only way to ensure we have a constant flow of clients all through the season in the year.
Goals
Our goals will be defined according to our long-term and short-term goals. Our short-term goals will be gaining the fast advantage over the summer holidays since most families will be heading for vacations. Also within the first 3 months will be our time to increase our productivity in terms of quality food. We will be striving to give our clients get our best quality meals from our eco-kitchen.
Our long-term goals will be to be the only reliable fast food restaurant with modern eco-friendly kitchen. It will also have an external extension to sell barbequed chicken with organic fillings and toppings. Our quality of meals and customer satisfaction will be our key ingredient to ensuring that we keep our clients.
As a long-term goal, we will employ more than 10 employees. Creation of the job opportunities will benefit 2 chefs who will be in the main kitchen with one extra in the barbeque. We will also have our waiters and waitresses who will be five in number. We will also have our own grounds man and security guard who will be responsible for the landscaping of our garden and security matters.
We also want to have a long-term relationship with our suppliers and clients. We want to be the leading restaurant that every person will be admiring our services. To keep our clients, we will be offering bonuses and loyalty points for regular stopovers at our restaurant.
Clients come for new and unique menu’s and their taste and preferences also to be considered. We will be looking forward to new tastes from each and every client. We want to remove the perception that restaurants in the town are providing low-quality food. Also, we want to give the best services to our clients.
In entrepreneurship, its either one opens a new venture or they buy an already established business. Established businesses have got one advantage which is they already have an established market and they know their markets. Established businesses have set clients and also they are able to understand the preferences of their clients. Unlike setting up new business whereby one will have to start getting new clients, already set businesses to have their own clients and can be able to determine those they can see or not.
In our case, we prefer to be original and start off our restaurant in a unique way. We want to have our own startup experience and also we want to establish our own foundation. We want to establish our own clientele base and also our own quality center. As a growing restaurant, we will be looking for new ideas and also come up with new strategies on how to have a good take off. Due to the rising numbers of investors, we look forward to putting up a base with them.
The most appropriate form of ownership for the business will be a limited liability company. We prefer the limited liability company since it will help us in getting reliable partners who will be willing to invest in the company as well as we do. In limited liability Company, we will be selling the shares of our company to those interested to invest in our venture.
To add on, since starting up the restaurant will need a lot of capital investment, we will be able to raise it through the partners. Our partners will only be to a maximum of five and a minimum of two. The general director and chief executive officer of the company will be me. All the rights will be directed towards the founder of the company and he will be the majority shareholder of the company.
The advantages of having the restaurant under the limited liability are the sharing part of costs. When the business will be able to generate back its initial investment, the profits will be shared according to each of our contribution and shares. In case there is a case of loss, the loss will be shared equally among the partners. Hence our company will have a stable ground to stand on and also we will be able to set up a firm step on the ground in terms of investment.
Our business plan
In our business, we will use the traditional system of planning.
Executive summary
Gibbs restaurant is a limited liability company with its focus majored on fast food production and sale. We also have a kid's lunar park and a barbeque center for outdoor catering services. Our meals will include exclusive organic foods, fast foods, and a barbeque center. Our mission statement is the provision of quality meals and services for the benefit of our clients and the growth of our company. Our slogan is quality never gets tired of satisfying. Our vision is to be the leading restaurant with great tastes of meals to leave a legacy for generations.
Company description.
Gibbs restaurant will be offering outdoor catering services and also offer in-service catering. In our catering department, we will have qualified chefs who will be preparing cuisines for our clients at all times. They will go on shifts so as to prevent burnout. We will also have our exclusive outdoor barbeque for roasted chicken and lean lamb meat. On this docket, we also shall be having qualified chefs who will be serving our clients with the different meals at that point.
Our business will be bringing a new taste of delicacies in town. We will be offering the best services ever offered in our town by any restaurant. We also will be looking forward to being an icon in environmental conservation since we will be using eco-friendly burners that use the sun rays to cook and also to roast. Our restaurant will also be an exquisite stopover since we will also have some modern rooms for resting. We will also have eco-friendly lighting whereby we will be using solar-powered lighting system with an automatic power backup for all our clients. We promise to have the best and competitive prices as guided by our slogan.
As Gibbs restaurants, we believe in quality and not quantity as such. Hence we will be having qualified individuals who will be working with the company all the time. Our key advantage against our competitors is the exclusive dishes we will be offering.
Market analysis
Our target market is both the locals and passers-by. There has been a need to have a restaurant that will be able to offer quality services with an extra touch of modernity. Hence to solve this issue we came up with the idea of having Gibbs restaurant set up in the outskirts of the town. We look forward to having families, friends and even corporate events having their activities on our premises.
Organizational structure
Our restaurant is a limited liability company duly registered. It will have one director, and two managers one will be in charge of human resource the other will be the general manager. There will be a supervisor who will be responsible for the employees. The supervisor will also be responsible for the client’s records for accountability.
We will also have an accountant who will be keeping all the records of the company. The records will include all financial documents, all the assets documents and also he/she will be handling the salary payment of each of the employees.
Service line
We will be offering different kinds of meals. The basic ones will be fast foods like fries, burgers, pizza and soft drinks among others. We will also be having main course dishes and breakfast too for our clients. That is not all we will offer dinner services on special requests by our clients depending on their preferences.
Marketing and sales
Our marketing strategy will include using fliers and brochures. This will be hand given to potential clients around the town. We will also have a television commercial that will be airing daily on the daily television advertisements. To make our clients continue coming, we will offer exclusive bonuses to those who will invite a certain number of new clients. This will be our marketing and sales plan
Financial plan
Below is our financial anticipation
In order for our restaurant to kick start its service we will be needing at least not less than $46000/-.
Stokes, D., Wilson, N., & Major, M. (2010). Entrepreneurship. Hampshire, UK; Australia: South-Western/Cengage Learning EMEA.
Pinson, L. (2008). Anatomy of a business plan: A step-by-step guide to building the business and securing your company's future. Tustin, CA: Out of Your Mind & into the Marketplace.
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