Marketing Plan

MARKETING PLAN SECTIONS (85%)

Fail (F)

< 60%

(C- to C)

70-76

(C+ to B-)

77-82

(B to B+)

83-89

(A -)

90-94

(A+)

95-100

The objectives for the plan are SMART

Market opportunity properly justified

Segments properly described. Target segment and Positioning properly justified.

The implementation tactics (4Ps or 7Ps if a service) are consistent with the objectives and operational

Financial/Budget well-justified

Evaluation and Control actions properly described

FORMAT (15%)

Report is well formatted, structured, page numbered, and doc edited

Spelling, grammar & syntax are acceptable

Use of Tables and Figures properly numbered and titled

Referencing and Bibliography properly written