4.23 social innovatioan enterpreneurship
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ENTE3534_Week29-Lecture.pptxENTE3534 – Social Innovation & Entrepreneurship
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Week 29: Marking Sample Report
Dr Samuel Olutuase
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Provide a richer understanding on what we expect from you:
Assignment brief
Assessment criteria
Mark a sample report
Learning Objectives
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Assignment Brief
Assignment 1 is the basis for Ass 2 since it provides you with theoretical and practical insights about the selected social issue and your approach to address it.
You are expected to demonstrate a good understanding of the methods and tools we explored in the module while you design a comprehensive entrepreneurial response to your chosen social.
Your own skills, passions and dreams – your lived experience and knowledge equity – is of essence in this part of the module and assignment.
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Objective
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This report should reflect your ability to apply concepts, tools and methods to conceptualise an innovative idea to address the same social issue that you have been working on since the start of the module.
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Remember…
Marking Criteria
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Criteria 1
Understanding of the social issue (20%)
The report needs to show a sound understanding of the social issue guiding the c/w project work. The presentation of the problem should be concise, insightful and compelling, including potential improvements in relation to your work towards assignment 1. The understanding of the social issue should reflect a good use of both relevant concepts and elements from secondary research, presenting its local and global relevance.
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Criteria 2
The Innovative Idea (25%)
The report needs to show a coherent progression from the understanding of the social issue to a value proposition. This needs to include:
A brief justification for the particular approach chosen to address the social issue (NFP, Hybrid, or FP).
A clear representation of the innovative/creative features of your own idea on how you’d address the issue.
An outline of how the idea was developed, including the use of inner and external stakeholder analyses, as well as mind mapping.
Explicit acknowledgement of the operations required to materialise the idea (brief!).
Notes:
Consistency: It is important to keep alignment between the chosen social entrepreneurial approach (NFP, Hybrid or FP) and the development of your specific idea. For instance, it would be strange to speak of sales and profit maximisation if your approach is NFP; likewise, it would be wrong to omit talking about income streams if your approach is either Hybrid or FP.]
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Criteria 3
Overall use of methods and tools (25%)
The report should demonstrate a good use of methods and tools, including:
Inner stakeholder analysis (include tabular display as an appendix)
External stakeholder analysis (include tabular display as an appendix)
Mind mapping (include draft as an appendix)
Lean startup strategy outline which should include:
showing the idea’s MVP and how you build it
clear examples of what and how to measure success and social impact (i.e. selection of metrics/indicators), and
the strategy how to learn from such measurement (your ‘theory of change’ and ‘feedback loops).
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Criteria 4
Reflection (10%)
The report needs to include a reflective section. Here, the student is expected to expand on:
the way her/his inner stakeholder analysis informs the innovative idea;
the lessons that can be extracted from this for future career aspirations;
Word count: a minimum of 250 words.
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Criteria 5
Overall Presentation (20%)
The report needs to be well structured, showing a coherent, consistent, and compelling flow of arguments all the way from introduction to the concluding remarks.
You are expected to use of the full range of word-processing functions to present the report in a ‘professional-looking’ layout.
Criteria include: quality of the executive summary (think ‘elevator pitch’), word count, spelling / grammar, header, footer, page numbering, proper use of tables, figures and charts, appendices (!!!), table of contents, table of figures, table of appendices, accurate referencing according to Harvard referencing style.
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Remember…
Executive summary (200 words).
Use headings & include a table of contents
Include appropriate figures, tables, and/or appendices (which should be referred to in the text!). Remember, these need to serve a clear purpose in your report.
Please note: this report is not a business plan.
The (main part of the) report needs to start with an introduction section and finish with a conclusion section.
For the main body, you can decide the best way to structure your points, using headings of your choice.
Within the report, most likely just before the conclusion, you are expected to include a reflective section.
You should aim to be insightful, present your own individual views but please do not felt forced to reveal sensitive personal information.
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Remember…
You may follow this Formatting Guide
Font: Arial; Size: 12 for in-text; size 14 for title
Bold sub-headings
The text must be double spaced.
It is OK to use first person; however, do keep your writing style formal & academic.
Include word count on your front cover page. Please note: cover page, executive summary, table of contents, reference list, and appendices do not count towards the word limit.
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Seminar 29
Please note: This is NOT a perfect report. There are some errors, which are intended to enrich the marking process during the Week 29 seminar session.
BUT do not attempt to copy and paste phrases of this sample report as part of your own report. This will be flagged automatically.
Marking sample report
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Interaction
Due Date:
April 26, 2024 (12noon BST)
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