4.23 social innovatioan enterpreneurship
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ENTE3534_Week25-Seminar.pptxENTE3534 – Social Innovation & Entrepreneurship
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Week 25 Seminar – Ngozi Eneh O.
HOW TO MAKE A PITCH – Pitching you MVP
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Learning Objectives
The main purpose of today’s session is:
Give you the opportunity to present your own, personal, individual approach including social business canvas and receive formative feedback
Recall: MVP Seminar Activity from week 20
MVP: Minimum Viable Product or Service:
The materialisation of an idea that is still far from perfect but good enough (sufficient features) to introduce to public. Under a MVP rationale, you avoid “the temptation to overbuild and overpromise” (Ibid, p. 97).
Recall: You were to think about a version of your idea that requires only a fraction of such resources – something that you can quickly introduce to public so that you can start learning from the corresponding interaction (in order to find out in a timely manner whether you have a good or a bad idea at hand) and feedback.
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Pitching your MVP
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Follow this Simple formula
Problem
Solution
Value
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How to Make Presentation
Start with a hook
Passion &
Connect to
your audience
KISS:
Keep it Simple
Start
Strong
Focus on
Your
Attention
Needs
Maintain
EYE
Contact
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How to Make a Pitch
PROBLEM
-What is your social issue?
SOLUTION
-What is your product/ service
VALUE
-Who?
-How?
-Where?
Cost/ Resources
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Start with a Hook
Remember the first step to making impact is to demonstrate value
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QUESTION
TELL STORIES
STATISTICS/ DATA
PROBLEM
OBSERVATION
Feedback/Discussion
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Sketch a quick presentation of your MVP
Attempt a pitch
20 mins
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Appendix – Social Entrepreneurship & Social Media
SOCIAL ENTREPRENEURSHIP AND SOCIAL MEDIA
ENTE 3534 SEMINAR
SOCIAL ENTREPRENEURSHIP AND INNOVATION
First presented in Week 26 (2022) by NGOZI ENEH OJO.
Amended by RF for Week 25 (2023)
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Outcomes
OUTLINE
Why social media
Social media strategy
Content
Tools
Social Entrepreneurship & Social Media
WHY SOCIAL MEDIA?
Importance of social media to social entrepreneurship
Promote the social entrepreneur
Create awareness of beneficiaries , promote generation of funding, influence customers’ perception
Promote business activity and distinguishable business model.
Helps deliver excellent return (ROI) for entrepreneurs (for you!)
Promotes co-creation of new products, facilities, concepts and systems which has been accelerated with evolution of social media
Case: Homelessness in HK:
Student answer:
#homelessness
#Endhomelessness
#Homelessnessawareness
#HongKong
#StopHomelessness
TackleHomelessness
#SocialEnterprise
#Charity
#Emotion
#HomelessnessSolutions
Case: Drug-related crime in Leicester
Student answer:
#Leicester
#Crime #drugcrime
#Support
#Rehabilitation
#Rehab
#Vulnerable and #lifechanging
#global
#SeekHelp
#volunteering
@NeighbourhoodAlerts
@LeicsPPP
Case: Food poverty in South Sri Lanka
1. #foodpoverty
2. #famine
3. #hunger
4. #foodinsecurity
5. #malnutrition
6. #srilanka
7. #domesticagriculture
8. #foodcommunity
9. #healthcheckups
10. #region (…)
11. #food4all
Top 10 keywords / #tags to advertise the social Innovation
CREATING A SOCIAL MEDIA STRATEGY
SOSTAC Model by PR Smith can help you create a social media strategy for any type of business in 6 steps.
1) Situation analysis
2) Objective (of the campaign?)
3) Strategy
4) Tactics
5) Actions
6) Control
AIDA model:
Steps:
Attention
Interest
Desire
Action
Using Social Media for Social Entrepreneurship
How to Craft a Social Media Strategy
Situation Analysis
Assume you are going on a journey and consider where you are, Where are you now, what you need for the trip, how much you have , options available? Consider:
What’s your Strength and Weakness points?
Who’s your targeted customers?
Who’s your customers?
What resources do you have ?
Who’s your competitors and what’s their situations
2. Objective
Where you want to go on the long and short term plus expected objective
Specific
Measurable
Achievable
Realistic
Timely
3. Strategy
What strategy you will use to achieve your objectives? If you were going on a journey think about how will you get there E.g., bus, train, lorry, airplane, etc.
How to Craft a Social Media Strategy
4. Tactics
The chosen transportation (E.g., if you chose road then you have options of bus, train, taxi etc.)
Tactics are the details of the strategy, what you will do within the strategy you planned.
Chosen platforms and tools that allows you to achieve your strategy objective perfectly
Example – Email Marketing: Send out email newsletter
LinkedIn InMail: Send out 15 InMail's monthly to targeted prospects
5. Actions
How you will pay the fees, will you seat in the front of the bus or you will take the last train for the day?
Actions is about making your tactics happen, it`s the process where you manage your social media platform, and implementation of the tools and the content planned in the tactics step.
6. Control
Monitoring whether your objectives are being achieved or not (KPIs) and who does what on every step of the plan.
KPI’s, are your key performance indicators, the metrics you use to check if you are achieving your goals successfully or not
7. Hashtags
Do some research and have a mix of key hashtags
Using Social Media for Social Entrepreneurship
SOCIAL MEDIA PLATFORMS AND TOOLS
TOOLS- HASHTAGS, Logo etc.
#social entrepreneur
#climate
#sustainability
Using Social Media for Social Entrepreneurship
1. Quotes: Humorous, inspiring or motivational quotes always perform [but be appropriate]
2. Behind-the-scenes photos: Take candid shots of yourself, your employees, snap shot of your office or workspace
3. Statistics or data: Share new, relevant industry statistics (these perform great in terms of retweets and shares)
4. Post a link to an old blog post: There’s nothing wrong with recycling, and old posts
5. Questions: You can post questions related to social issues and provide brief info in the caption.
Social Media Content
Examples
Using the SOSTAC model think about your social issue.
Then draw up a 5-day / 5-week and 5-month social media content plan for your social enterprise. (Indicate a specific social media platform and your goal).
SOSTAC model can be applied to any social media planning and applicable for any business, try it out!
Home-work
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