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Diva in defense
Diva In Defense
My name is Bianca Sosa, I am an administrative specialist with a bachelors degree in human resources management. I have worked with this company for 11 years and I am currently looking for new opportunities where I can utilize my experience in project management, process improvement and staff training and development. My greatest strength is my ability too manage large scale projects through efficient and effective time management. I am often complimented on my ability to network and relationship building. I trust that I will be able to apply my strengths to build Diva in Defense into a world-wide leader in women's self defense product sales. My vision for Diva in Defense is to offer a product to Women across the world that will arm them with the confidence and capability to defend themselves against an attacker. Diva in Defense will offer affordable, and reliable self-defense products without the difficulties associated with obtaining a gun permit. In the United States today, 1 in every 5 women have been raped. Predators are less likely to attack a women who is readily prepared to defend herself. This is why Diva in Defense has decided to take a stand for women everywhere. By empowering women to stand up against their attackers Diva in Defense gives hope to women everywhere. It is our mission to make self defense products easily accessible to women all over the world. If women stand up together and start a movement to defend ourselves and to fight back we could see a decrease in attacks on women. Diva in Defense is unlike any other self-defense products on the market today. Our products are not bulky and come in a variety of colors and designs. Diva in Defense is taking a Diva approach to self-defense products with Swarovski crystal studded Tasers, and lipstick pepper sprays in various glamorous colors. We also offer a line of adorable kitten and puppy key chains, but don't be fooled by these cute and cuddly key chains they double as sharp objects that you can use to disable your attacker long enough to get away. Diva in Defense is bringing glamour to otherwise unsightly self-defense tools so that women can stand up and fight back!
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Diva In Defense
About us
What We Sell
Who Do We Sell To
Diva In Defense
Diva in Defense is a company that focuses on selling women’s self defense products with a touch of glam. Diva in Defense’s focus is on empowering women around the world to feel in control of their lives and safe everywhere they go. The company has been in business for a year, with the launch of the company website being January 1st of 2016. The current owner and founder is Bianca Sosa who started Diva in Defense shortly after she was attacked.
What We Sell
The company specializes in the sale of tasers decorated with Swarovski crystals, Lipstick pepper sprays, and cute and shiny defense key chains. There are currently various options for self-defense products on the market. Many of these products can be purchased at army surplus stores, sporting goods stores and even Walmart. What sets Diva in Defense apart from the competition is that the products are unique, hand crafted with a touch of beauty and glamour; something many women seek.
Who Do We Sell To
The world is a dangerous place for women. At Diva in Defense the focus is to ensure that women around the world are armed with the necessary tools to defend themselves from an attack. “The assumption that self-defense is not a viable strategy for women confronted by a sexual assailant has been compellingly disputed by eminent resistance scholar Sarah Ullman (e.g., 1997, 2007), who has found in multiple studies that women’s resistance reduces the likelihood of a completed assault while creating no risk of additional injury for the woman (McClaughty, 2014).” If women are less likely to fall victims of attack with resistance imagine what will come if every women in the world is armed with a taser or pepper spray. Attackers would be less likely to target women who are alone leaving shopping malls or grocery stores alone if they know that the majority of women in this world are protected. According to Country MetersInfo.com, in 2017 there were 109,718,155 females in the United States between the ages of 15-65. That means that there are 109,718,155 women who make up our target customers.
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Financial Summary
Year 1:
Revenue = $475,000
Operating Costs = $195,900
Net Profit = $204,100
In the first year of business Diva in Defense’s revenue was $475,000.00 with operating costs at 195,900.00. This is a Net profit of $204,100.00 and a gross profit margin of 84%. By year three, Diva in Defense is projected to see a profit of $935,360.00. That is almost a million dollars in profits in the first three years in business. The forecast was developed based on current trends of a 15% increases in sales with each passing month. The customer base is continuing to grow, and now with the expertise of the Director of marketing, Robert Gsellman, the company will continue to grow as anticipated or perhaps at even higher rates. This forecast does not take into consideration any potential investor funding, which could increase product supply and sales.
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Company Overview
Glamour Self defense products
Tasers
Pepper Spray
Self Defense Key chains
Company origin
Company Mission & Vision
The Diva in Defense Founder was attacked and mugged while walking to her car, late at night after her shift ended. She was scared, and defenseless because she had nothing to even try to fight back with. It was then that she realized that she needed to protect herself. When she began shopping around for self defense products she realized that everything on the market was bulky and sore on the eyes. It seemed as if these products where intended for military or law enforcement personnel. She knew that if she was going to be carrying something around with her all day it needed to fit her personality. After searching for weeks she realized the only solution was to develop a product herself.
Diva in Defense is a company that focuses on selling women’s self defense products with a touch of glam. The company specializes in tazers decorated with Swarovski crystals, Lipstick pepper sprays, and cute and shiny defense key chains. Diva in Defense’s focus is on empowering women around the world to feel in control of their lives and safe everywhere they go. The company has been in business for a year, with the launch of the company website being January 1st of 2016. The current owner and founder is Bianca Sosa who started Diva in Defense shortly after she was attacked.
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Management Team
Diva in Defense is still a fairly small company with a small support staff. The management team consists of the owner & founder that oversees company operations. There is also an office manager, Jay Bruce, who supervises a staff of 6 people responsible for managing the website, preparing invoices as well as shipping and inventory control in a small office space of 1000 square feet. Jay is also responsible for payroll, supply orders and inventory control for the Diva in Defense office.
Diva in Defense is continuing to grow and with each sale they work towards their goals of reaching women across the world. Every product that is sold is shipped out with a quality guarantee.
Bianca Sosa is the CEO and founder of the company who hand selected each and every board member. Diva in Defense is still a small business, however due to its rapid growth the need to expand to a board of directors came sooner than expected. The board of directors consists of four managers; the Chief Executive Officer, the Chief Financial Officer, The director of Human Resources, and the Director of Marketing.
Bianca Sosa:
Chief Executive Officer/Founder
Bianca Sosa acts as the CEO and founder of Diva in Defense who’s responsibilities are to maintain business functions and oversee company operations. She holds a Masters Degree in Management and has over 15 years experience as a Executive Consultant for fortune 500 companies on the West Coast.
Kevin Plaweki
Chief Financial Officer
Kevin Durant joins Diva in Defense with over 25 years experience in finance and leadership. Kevin has a background in organizational leadership and has worked as a CFO for a large healthcare organization for the last 10 years. Kevin will be overseeing the company finances.
Dominic Smith
Director of Human Recourses
Dominic Smith joined Diva in Defense after serving as a Human Resources manager for United Way, a non-profit organization. Dominic is securities licenses and holds a series 6, 7 and 63 licenses as part of his part time work as a financial advisor. Dominic brings invaluable SEC knowledge and experience which he will use to ensure that Diva in Defense maintains SOX compliance in addition to other federal regulations such as financial record keeping, and customer privacy regulations. Dominic has extensive knowledge in state and federal laws and business regulations, which is invaluable to Diva in Defenses efforts in Capital compliance.
Robert Gsellman
Director of Marketing
Robert Gsellman retired from Omnicom Group, one of the largest marketing firms out of New York City, before he decided that retirement wasn’t for him. Robert Joins the Diva in Defense team with over 45 years of corporate marketing experience. Robert will be tackling the Diva in Defense marketing strategy and overseeing the company marketing and advertising.
Management Plan
Through collaboration the board of directors will ensure that Diva in Defense works towards achieving its goal of protecting women across the world while following state and federal regulations and will reach women across the world through our elaborate marketing strategies.
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Founder/CEO
Chief Financial Officer
Director of Human Resources
Director of Marketing
Front Line Operations Manager
Front line Staff
Target Audience
Close friends, family & Loved Ones
Women’s Running teams/groups
College students
Women Across the world
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Distribution & Pricing
Distribution & Pricing
There is currently nothing on the market like Diva in Defense, which specializes in glammed out self-defense products. You can purchase self-defense Products online or most gun stores, however they are not very appealing to women as they often come in colors such as black, or grey and they can be very bulky for a women to carry around in her purse. Currently, competitor so women’s self-defense products that are pink and sell for a starting price of $31.99. At diva in defense we want to emphasize the importance of affordability and accessibility. It is important to make our products affordable, as part of our mission to get them in the hands of women across the world. Our basic Taser stun gun has a production cost of six dollars, and our suggested retail for this product is $19.99. This is a $14 profit o our most popular item. Our goal is to get our product distributed by major retailers such as Walmart & bass pro shops. Due to our social media marketing strategy we anticipate much of our distribution to be via online sales.
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Compliance
Monitoring sales
Ensuring State & Federal laws are followed
Ensuring customer privacy is protected
Diva in Defense will be shipping items across the world. Additionally, Diva in Defense will be receiving money from customers across the world and it is important to ensure compliance with various laws across all 50 States as well as other countries. By hiring a capital compliance agency to manage Diva in Defense’s financial transactions and ensuring that all Bank Secrecy Act and the USA Patriot Act are abided.
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Advertising
Social Media
Video Blogging
Advertising
At Diva in Defense our mission is clear, and in order to achieve our goal to reach women across the world our advertising and marketing needs to be done on a platform where we can reach millions of people as quickly as possible. This is why social media will be our main focus for advertising. The best part about advertising online, is that there are minimal cost associated with social media advertising. Another great way to get our product in front of the eyes of our customers is to reach out to video bloggers, explain our mission and goals, and offer a sample box for their online review. Often times these video bloggers are willing to Record a unboxing video to share our products with their viewers. It’s some bloggers have hundreds of thousands if not millions of followers that we can reach at a minimal cost to us. We feel that social media is a great way to reach women who share our vision to empower others. We think that social media is a great platform to get our message and products across and that it fits the image of our business very well.
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Financial Plan
The companies vision is to empower women across the world to stand up for themselves, fight back and maintain their dignity through the use of our dazzled and feminine self defense products. In order for Diva in Defense to be able to accomplish this mission the company is asking for an investment of $250,000 for 15% stake in the company. Diva in Defense is seeking personal investors that can help pursue their goal of protecting women across the world. With Diva in Defense Company growing so quickly the company will seek out a capital compliance agency to help manage funds.
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Financial Forecast
Continued Growth
Increasing Profits
Cash Flow Forecast
As the financial forecast for Diva in Defense will show, the company is projected to see significant growth over the next three years. Currently, there is not anything on the market that can compare to the product that Diva in Defense is offering. Like product are available, however they lack the glitter and glam that many woman seek out in todays age. By year three, Diva in Defense is projected to see a profit of $935,360.00. That is almost a million dollars in profits in the first three years in business. For these reasons outlined in the Diva in Defense Company business plan will be enough to sell the business to a potential investor. With the information outlined it is very probable that Diva in Defense will obtain an investor to help expand the company.
Over the next three years we are expecting a total net profit of $766,780.00. In the first year forecast the starting cash position is estimated at $475,000.00 and is estimating a net profit of $204,100. in year two the starting cash position is $555,800.00 with a net profit of $255,583.00. In Year Three, the starting cash position is $716,566.00 with a net profit of $307,097.00.
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Use of Funds
Staff Training & Development
New Products
Purchasing New inventory
If you invest your money in Diva in Defense rest assured that your funds will be applied in ongoing training and development for our staff which will lead to increases in profits. Funding will also be used to develop new and updated products to remain competitive in a fast growing market. Lastly the primary use for funding is to purchase more inventory to meet the demands of our fast growing customer base.
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Exit Strategy
Empowering women
Building a culture of new ideas
Aside from building a profitable business that will grow across State and Country lines it is important the Diva in Defense maintain the overall vision and mission long after CEO, Bianca Sosa moves onto her next venture.
As part of the companies exit strategy the companies mission and vision to empower women to stand up for themselves through use of these self defense products. From the start of this business, every employee that was hired shared a passion for women’s rights that would rollover to their every day work. At Diva in Defense there is a developed culture that encourages the sharing of new ideas, for products, and advertising. At Diva in Defense we encourage employees to speak up and stand of for those who do not yet have the strength or courage to stand up for themselves.
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REFERENCES
Mccaughey, M., & Cermele, J. (2014). Guest Editors’ Introduction. Violence Against Women, 20(3), 247-251. doi:10.1177/1077801214526047
C. (n.d.). United States of America (USA) Population. Retrieved June 26, 2018, from http://countrymeters.info/en/United_States_of_America_(USA)
