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Syllabus

ENT/588 v2

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C:\Users\djshirey\OneDrive - University of Phoenix\F_Drive\Style Guides\UPX Logos\Horizontal format\UOPX_Sig_Hor_Black_Medium.pngENT/588 - Special Topics: Innovation and Design

Course Information

Credits

3

Description

This course provides a learning environment that reinforces creativity and innovation. Students will examine the core concepts related to innovation and analyze effective strategies for managing start-ups or organizations. Topics will include leading innovation, scaling excellence from innovation, financing innovation, creative problem-solving, and design thinking.

Course Student Learning Outcomes

1.1 Develop tools to determine market response to innovation.

1.2 Analyze industry and market benchmarks to determine competitive climate.

1.3 Design milestones and metrics to track success.

2.1 Explain the product design, manufacturing, distribution, and sales chain.

2.2 Develop recordkeeping, inventory, and cash control systems.

2.3 Develop systems for product development, inventory control, and distribution.

2.4 Analyze pricing and sales strategies.

3.1 Create a quarterly forecast for market penetration.

3.2 Develop an online presence to engage potential customers.

3.3 Develop a terrestrial marketing plan to increase market share quarterly.

4.1 Calculate investment needs and use of funds.

4.2 Develop financial statements.

4.3 Calculate financial ratios.

4.4 Develop an investor exit strategy.

4.5 Evaluate capital compliance.

5.1 Determine the implications of change and its impact on company stakeholders.

5.2 Analyze management development needs.

5.3 Create a management succession plan.

5.4 Create a plan for support staff development.

5.5 Develop a board of directors or managers.

6.1 Present a plan for market penetration.

6.2 Present growth forecast for 3 years, including projected revenues, use of funds, breakeven point, and team development and utilization.

Materials

Textbook

Barringer, B. R. (2015). Preparing effective business plans: An entrepreneurial approach. Harlow: Pearson. 

Schedule Overview

Note: Assignments are due day 7 unless indicated otherwise. Discussion Boards: initial post due day 3 and two required responses due day 7.

Wk and Topic

Activities

Assignments and Points

Wk 1 - Defining Your Competitive Advantage

· Preparing Effective Business Plans, Ch. 5, 6

· Week 1 Electronic Reserve Readings

· Week 1 PowerPoint® Presentations

· Week 1 Discussion - Defining Your Competitive Advantage– 40 points

· Wk 1 - Identify Your Business Model – 50 points

Wk 2 - Setting Operations Goals

· Preparing Effective Business Plans, Ch. 1, 2, 3, 7, 9

· Week 2 PowerPoint® Presentations

· Wk 2 Discussion - Setting Operations Goals– 40 points

· Wk 2 - Industry Overview – 50 points

Wk 3 - Planning Market Penetration

· Preparing Effective Business Plans, Ch. 7

· Week 3 Electronic Reserve Readings

· Week 3 PowerPoint® Presentations

· Angel Investor Presentation Media Search

· Wk 3 Discussion - Planning Market Penetration– 40 points

· Wk 3 Team - Angel Investor/Venture Mock Presentation Part 1 – 100 points

· Wk 3 - Market Penetration Plan – 50 points

· Wk 3 - Elevator Pitch – 30 points

Wk 4 - Financial Forecasting

· Preparing Effective Business Plans, Ch. 10

· Week 4 Electronic Reserve Readings

· Week 4 PowerPoint® Presentations

· Wk 4 Discussion - Financial Forecasting – 40 points

· Wk 4 Team - Angel Investor/Venture Capital Mock Presentation Part 2 – 100 points

· Wk 4 - Cash Flow Assumptions – 100 points

· Wk 4 - Submission Plan – 50 points

Wk 5 - Team Building

· Preparing Effective Business Plans, Ch. 8

· Week 5 Electronic Reserve Readings

· Week 5 PowerPoint® Presentations

· Wk 5 Discussion - Team Building– 40 points

· Wk 5 - Management Team Overview – 50 points

· Wk 5 - Company Overview – 30 points

· Wk 5 - Executive Summary – 50 points

Wk 6 - Business Plan Presentation

· Video Activity

· Wk 6 Discussion - Business Plan Presentation – 40 points

· Wk 6 - Business Plan Presentation – 100 points

Academic Policies & Procedures

Read the Blackboard Academic Policies & Procedures for information about the weekly schedule, assignments and grades, attendance, academic integrity and requirements, and disability services.

Copyright 2019 by University of Phoenix. All rights reserved.

Copyright 2019 by University of Phoenix. All rights reserved.