Business Plan Draft

10.0 to >8.0 pts

Exceed expectations

Detailed executive summary that thoroughly summarizes the business. "- Clearly states distinctive nature of business

8.0 to >5.0 pts

Meets expectations

Executive summary summarizes adequately the business. - Distinctive nature discussed but not elaborated fully

5.0 to >2.0 pts

Does not meet expectations

Executive summary included, but did not adequately and/or fully summarize business. - Distinctive nature poorly or not elaborated

2.0 to >0 pts

Poorly demonstrated

Executive summary not included or does not adqueately summarize business - Distinctive nature not elaborated

10.0 to >8.0 pts

Exceed expectations

Provides complete information regarding Industry size, growth rate, structure, nature of participants, key success factors, trends and long term prospects. -

8.0 to >5.0 pts

Meets expectations

An overview of the industry is provided which includes a large portion but not all of the requested information

5.0 to >2.0 pts

Does not meet expectations

An overview of the industry is provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

An overview of the industry is missing most of the requested information or is not provided.

10.0 to >8.0 pts

Exceed expectations

Provides complete information regarding a description of the company including: general description, company history, mission statement, products & services, current status, legal status and ownership and key partnerships (if any)

8.0 to >5.0 pts

Meets expectations

An overview of the company is provided which includes a large portion but not all of the requested information

5.0 to >2.0 pts

Does not meet expectations

An overview of the company is provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

An overview of the company is missing most of the requested information or is not provided.

10.0 to >8.0 pts

Exceed expectations

Clearly and in detail articulates the industry segment(s) or target market to which the firm will appeal. - Provides complete information regarding market segmentation, buyer behavior, competitor analysis and an estimate of firm's annual sales and market share

8.0 to >5.0 pts

Meets expectations

Articulates the industry segment(s) or target market to which the firm will appeal. A large portion but not all of the requested Market Analysis information is provided

5.0 to >2.0 pts

Does not meet expectations

Somewhat articulates the industry segment(s) or target market to which the firm will appeal. Market Analysis is provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

Somewhat articulates the industry segment(s) or target market to which the firm will appeal. Market Analysis is provided but is lacking significant pieces of the requested information.

10.0 to >8.0 pts

Exceed expectations

Provides complete information regarding revenue drivers and profit margins, fixed and variable costs, operating leverage, start-up costs, break even charts and calculations

8.0 to >5.0 pts

Meets expectations

An overview of the Economics of the Business is provided which includes a large portion but not all of the requested information

5.0 to >2.0 pts

Does not meet expectations

An overview of the Economcs of the Business is provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

An overview of the Economics of the Business is missing most of the requested information or is not provided.

10.0 to >8.0 pts

Exceed expectations

Provides complete information regarding overall marketing strategy, product, price, promotions and distributions, sales process and sales tactics.

8.0 to >5.0 pts

Meets expectations

A Marketing Plan is provided which includes a large portion but not all of the requested information

5.0 to >2.0 pts

Does not meet expectations

A Marketing Plan is provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

A Marketing Plan is missing most of the requested informaiton or is not provided.

10.0 to >8.0 pts

Exceed expectations

Provides complete information regarding Development Status and tasks, Challenges and risks, Projected Development costs, and proprietary issues

8.0 to >5.0 pts

Meets expectations

A Product/Service and Development Plan are provided which includes a large portion but not all of the requested information

5.0 to >2.0 pts

Does not meet expectations

A Product/Service and Development Plan are provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

A Product/Service and Development Plan aremissing most of the requested informaiton or is not provided.

10.0 to >8.0 pts

Exceed expectations

Provides complete information regarding a general approach to operations, business locations and facilities and equipment

8.0 to >5.0 pts

Meets expectations

An Operations plan is provided which includes a large portion but not all of the requested information

5.0 to >2.0 pts

Does not meet expectations

An Operations plan is provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

An Operations plan is missing most of the requested information or is not provided.

10.0 to >8.0 pts

Exceed expectations

Provides complete information regarding the management team, board of directors (if applicable), board of advisors (if applicable) and company structure

8.0 to >5.0 pts

Meets expectations

The Management Team and Company Structure are provided which includes a large portion but not all of the requested information

5.0 to >2.0 pts

Does not meet expectations

The Management Team and Company Structure are provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

The Management Team and Company Structure are missing most of the requested information or is not provided.

10.0 to >8.0 pts

Exceed expectations

Provides a complete Overall Schedule including major events required to launch the business. - Provides complete financial projections including sources and use of funds, assumptions sheet, pro forma income statement, pro forma balance sheet, pro forma cash flows and ratio analysis

8.0 to >5.0 pts

Meets expectations

The Overall Schedule and Financial Projections are provided which includes a large portion but not all of the requested information

5.0 to >2.0 pts

Does not meet expectations

The Overall Schedule and Financial Projections are provided but is lacking significant pieces of the requested information.

2.0 to >0 pts

Poorly demonstrated

The Overall Schedule and Financial Projections are missing most of the requested information or is not provided.