Opportunity Evaluation
estudiante
ENT4113-TEAM1-PROVINGSLIDE.pptxLMNT COFFEE – PROVING SLIDE
SUBSTANTIAL MARKET OPPORTUNITY :
The Global Organic Coffee Market was valued at 8.9 billion (2022) and forecast to reach $28.8 billion (2030)1
Emerging Market: The Global Mushroom Coffee Market size is expected to reach $4.12 billion (2030) 2
DEMOGRAPHIC ALIGNMENT & PHYSCHOGRAPHIC APPEAL :
Proven on average college students spend approx. $93/month on coffee 3
Survey of target market at campuses supported LMNT’S purpose of “ENRICH YOUR MIND” 4
Students believe “Premium priced Coffee is Wasteful” sold by Indirect Competitors 5
Positive focus groups responses demonstrate appreciation for superfood enhancement. 6
MUSHROOM EXTRACT OUTLOOK – HEALTH BENEFITS IN COFFEE:
Scientific proof of Health Benefits of 3 mushrooms 1. LION’S MANE 2. ASHWAGANDHA 3. CORDYCEPS 7
LMNT’S OFFERING OF SUBSCRIPTION COFFEE BOXES & UNIQUE ONLINE SHOPS IS VIABLE AS :
PROVEN SHIFT IN PREFERENCE THAT 18-29 YEAR OLDS UTILIZE ONLINE FOR PURCHASES 8
LMNT WILL LAUNCH AT EVENTS AND POP-UPS ON CAMPUSES WITH – REAL PRODUCT AND PROMOTIONS:
Events Include – COLLEGE CAMPUS EVENTS / MUSIC EVENTS – COACHELLA / EDC FESTIVALS 9
LINKING PRODUCT PURCHASE & PROMOTIONS USING QR CODE SCANS WITH DIGITAL PAYMENTS 10
CONTRACTUAL PARTNERSHIPS:
LMNT has secured retail shelf space within campus stores - spread across the US 11
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TEAM 1 – Claudia Alfaro Ponce / Ryann Castle / Jorge Cruz / Robert Henlon / Susan Lee / Melany Wiltshire
FOOTNOTES:
1. SOURCE www.statista.com - Vantage Market Research – Global Industry Assessment and Forecast – includes: Regions/Types/Packaging Types/Sales Channels
2. SOURCE - SNS Insider report – Attributes growth to awareness of health benefits
3. SOURCE – Savemycent.com – Spending statistics of college students
4. PRIMARY RESEARCH I – On Campus Survey supporting the elements infused in Mushroom Coffee for Cognition/Endurance/Calm aligned with product mission.
5. PRIMARY RESEARCH II – Our ability to ask students purchasing from Starbucks near the UFC Campus believe the premium price points for non-attentive service was overrated and did not provide value. Students are looking for alternate health and nutritional boost coffee. Nutritional and organice elements are not promoted.
6. PRIMARY RESEARCH III – We were able to discuss superfood benefits with our market research groups and aligns with the exponential growth of the market.
7. CLEAVELAND CLINIC / WEB MD / NATIONAL INSTITUTE OF HEALTH (.gov) / americanmushroom.org
8. PEWRESEARCH.ORG “ younger adults in particular are especially likely to utilize cellphones and social media platforms to engage in commercial activity. Some 90% of 18- to 29-year-olds ever buy items online, while 77% have purchased something using their cellphones and 24% have bought something by following a link on social media.”
9. EVENT ATTENDANCE DATA - SOURCE – www.statista.com
10. PYMNTS.com / QRCODE-TIGER.com – tracks purchase using digital wallets with QR scans – payments have increased 150% in the US since March of 2019 with payment methods supported by QR CODES
11. REAL RESEARCH – Contractual Agreements for Shelf for 6 Prime Colleges – UFC – UCLA – University of Boston – University of Texas – UPENN – Columbia University.
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