Proving Slide

LMNT COFFEE – INDUSTRY SLIDE

DIRECT COMPETITORS - ALLEGRO(Amazon Inc.), RYZE, La República Superfoods, LifeBoost, Om Mushroom Superfood, Four Sigmatic

INDIRECT COMPETITORS – Starbucks, Peets Coffee, Dunkin’, Lavazza, Folgers, Nespresso

WHY WILL THEY BUY – Hype factors / accessible in college retail stores - EVENTS & POP-UPS - online – subscription boxes . Unique APP for consumption and benefits.

Larger market share Competitors are overrated – expensive – not promoting nutritional and organic elements.

DIFFERENCE – MARKET SEGMENT FOCUS with Guerrilla Marketing tactics – STEERING TOWARDS STUDENTS – YOUNG PROFESSIONALS (GEN Z & YOUNG MILLENIALS) – Enticing for a Revolutionary Coffee Alternative. Holistic energy!

COMPETITIVE ADVANTAGE – Branding “health coffee as buzz coffee” SUPPORITNG ethical/sustainability/pesticide free/chemical free – MAJOR FOCUS on new Customer perception.

COMPETITVE DIMENSION – Improved evolutionary take on coffee products/drinks with traditional coffee concepts within a shift in a new emerging coffee market

PENETRATION RATE – current market size is USD 8.9 Billion in 2022 and is projected to reach USD 28.8 Billion by 2030. LMT will be part of the evolution.

WHO ARE WE SELLING TO – Direct to market segment with added subscription options straight to door/dorms. Distribution thoughout College Retail.