Target Market

Target Market Worksheet

Part 1: Description of Target Market

Write a 250-500-word description of your target customer (i.e., your customer persona). Describe the key demographics of your target market, including customer description, location, behaviors, psychological profile, and other population attributes.

Part 2: Table

Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary, and tertiary target markets.

Segmentation Basis	Segmentation Attributes	Primary Target Market - Persona Description	Secondary Target Market	Tertiary Target Market
Demographic	Age
	Gender
	Education
	Income
	Family Status
	Other Demographic Attributes
Geography	Country
	Region
	Environment (Rural/Urban)
	Other Geographic Attributes
Psychographic	Social environment
	Personality
	Lifestyle
	Lifestyle Changes
	Other Psychographic Attributes
Behavioral	Purchase Drivers
	Purchasing Behavior
	Other Behavioral Attributes

Part 3: Graphic

Design and create a one-page graphic (advertisement, brochure, or flyer) about your product or service created in the Topic 3 assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste it in this worksheet or attach it as a separate document.

Part 4: User Journey Map

This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes your product or service. You may refer to the topic Resources for more information about journey maps.

Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be submitted as a bulleted list of all steps in the purchase and use processes. Be sure to include the entire process (i.e., every step the customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).

© 2021. Grand Canyon University. All Rights Reserved.

2