Flyer---one page

Planning

1. Identify places where graphics will increase your communication’s usability.

2. Identify places where graphics will increase your communication’s persuasiveness.

Selecting

1. Select the types of graphics that will best support your readers’ tasks.

2. Select the types of graphics that will effectively influence your readers’ attitudes.

Designing

1. Design graphics that are easy to understand and use.

2. Design them to support your readers’ tasks.

3. Design graphics that your readers will find persuasive.

4. Keep your graphics simple enough for easy use.

5. Label content clearly.

6. Provide your graphics with informative titles.

Using Color

1. Use colors to support your message.

2. Use color for emphasis, not decoration.

3. Choose a color scheme, not just individual colors.

4. Provide high contrast between text and background.

5. Select colors with appropriate associations.

6. Limit the number of colors.

7. Use color to unify the overall communication.

Integrating with the Text

1. Introduce each graphic in the text.

2. Tell your readers the conclusions you want them to draw.

3. Provide all explanations your readers will need in order to understand and use each graphic.

4. Locate each graphic near the references to it.

Addressing an International Audience

1. Check your graphics with persons from the other nations.

Using Graphics Ethically

1. Avoid elements that might mislead your readers.

2. Obtain permission from the copyright owner of each image that is not in the public domain.

From Paul V. Anderson’s Technical Communication: A Reader-Centered Approach