sports management

Instructions

· Title your document, Your Last Name, Sp Man Hwk 2. Example,

· Write your name, the name of the class, and the homework assignment number in the upper left of your document. Example, Ric Jensen, Sports Management, Homework 2.

· Write your analysis with a 12-point font.

· Use double-spacing.

· Do not include my questions in your writing. Instead, just write

· Q1. My response is….

· Q2. My response is….

· I need you to describe detailed information you read in the report.

· Spell check your work.

· I need you to discuss what the article means to you. Focus on how what you read makes sense or not, compared to what you already know about the issue and what you find from other sources. Discuss the implications of what you are reading from a sports management perspective.

· You have to write at least 4 pages. More is better.

· Title your document, Your Last Name, Sports Management Hwk 2. Example, Jones Sports Marketing Homework 2.

· Write your name, the name of the class, and the homework assignment number in the upper left of your document. Example, Ric Jensen, Sports Management, Homework 2.

· Write your analysis with a 12-point font.

· Use double-spacing.

· Do not include my questions in your writing. Instead, just write

· Q1. My response is….

· Q2. My response is….

· I need you to describe detailed information you read in the report.

· Spell check your work.

· I need you to discuss what the article means to you. Focus on how what you read makes sense or not, compared to what you already know about the issue and what you find from other sources. Discuss the implications of what you are reading from a sports management perspective.

· You have to write at least 4 pages. More is better.

Part 1. Read the PDF report, “Charting global sports piracy.”

 

Q1. 10 points. Read the section titled, “Attitudes to sport and illegal content.” Make sure you read The Headline Figures (page 6), and The Segments (page 7). Describe what the report said about attitudes to sport and illegal content.

· Discuss, in your own words, the attitude ad behavior of yourself and those you know about streaming illegal content of sports broadcasts.

· Make sure you compare your attitudes and behavior to the facts presented in the report.

 

Q2. 10 points. Read the section titled “Attitude to Sport and Illegal Content” (page 8), “The Three Types of Sports Fans” (pages 10 and 11), “Routes to Access” (page 12), “Consumers Routes to Piracy” (page 14), “Drivers for Piracy” (page 15), and “Charting Illegal Content Consumption” (page 16. Read the sections describing Loyal Stalwarts” (page 17), “Fickle Superfans” (page 19 and 20), and “Casual Superfans” (pages 22 and 23).

· Describe what the report says about the 3 kinds of sports fans who stream live sports illegally. Discuss which of the 3 types of fans you most identify with. Discuss what might most tempt you to access content illegally.

· Describe and discuss the specific ways in which Loyal Stalwarts Fickle Superfans and Casual Superfans access content illegally, how they do so, and why they do so.

· Describe what the report says about routes to access, consumers routes to piracy and drivers to piracy. Discuss, in your own words what drives people to access sports illegally and some of the ways they get access to live sports content.

Q3. 10 points. Read the section titled, “Solutions and Industry Implications” (pages 24 to 26).

· Describe specific steps outlined in the report that could be undertaken to reduce the illegal streaming of live sports.

· In your own words, discuss which of these strategies you feel should be implemented, ad which of these tactics you would not feel comfortable with.

· In sum, discuss your feelings about whether or not this is a big problem and what should be done about it.

· Discuss if and how illegal streaming hurts anyone, the teams, players of pro sports, sponsors, and the broadcast companies that purchase the rights to legally stream the games.

 

Part 2. Read the report, “Global Football – The Impact of Coronavirus on Sponsorship.”

 

Q4. 10 points. Read pages 1 to 8. This includes the sections titled “Highlights” and “Brands Analysis” and 

· Describe the facts in the Summary and discuss them.

· Describe and discuss how various brands that sponsor global football were affected by covid-19. 

· Make sure that you discuss, in your own words, how specific brands that sponsor global football modified their marketing strategy during covid-19.

· Identify and describe 2 brands in the report that you feel did an especially good job in sport sponsorship. Discuss why those brands were effective.

· Identify and describe another brand mentioned in the report that did not do so well in sponsorship; Discuss the shortcomings they suffered through.

 

Q5. 10 points. Read pages 9 to 15. This includes the sections titled “League Performance” and it describes the ways in which the English Premier League, the Bundesliga, LaLiga, and Serie A responded to the needs of their sponsors during covid-19. Read the sections titled “Trending Content” and “Takeaways.”

· Describe the ways in which each of these leagues tried to meet the needs of sponsors during covid-19.

· In your own words, rank how each of these leagues responded to the concerns of sponsors from best to worst. Make sure you discuss what each league did right and wrong.

· Describe and discuss what you learned by reading the section titled “Trending Content.”

· Describe and discuss the “Takeaways” you learned by reading this report.