9.

Summer 2022. Section F22

ENGL100. Assignment 4. (Group work) (15%)

Guidelines

Work with your group. Read the given essay and evaluate the language it is written in. Find

minimum NINE mistakes and explain how they should be corrected. Each comment should be

minimum 30 words long. Focus on the following types of grammar mistakes: fragments, run-

ons, consistency of pronouns, parallelism, quotation marks, independent / dependent clauses.

Refer to the following pages from the textbook while working on the assignment:

 Independent and dependent clauses: p. 173-174

 Parallelism: p. 191-193

 Fragments: p. 194-196

 Run-ons: p. 199-201

 Consistency of pronouns: p. 30

 Quotation marks: p. 53

 Noun/adverb/adjective clauses (p. 206-262)

NB: 1) There might be more than nine language mistakes in the paragraph. Select any nine.

2) No comments about unity, coherence, or support will be accepted. Focus ONLY on

the language problems this essay has.

Type your answers in the answer sheet. Submit your work as a file on your course Moodle

page by 23:59 pm on July 19, 2022 (Tuesday). ONLY ONE member of the group should

submit the Answer Sheet with answers.

Grading

Criteria Points

The submission is original (not copied) 10

Nine mistakes in the given essay are identified. The mistakes

are explained. Correction methods are suggested.

90 (10 for each comment)

Total 100

Essay for editing

Influencer Marketing Strategies that Work

You are scrolling down through social media when a very aesthetic picture of your

favorite influencer pops up in front of you the absolute brilliance of the post will astound you.

Nowadays, many brands and services are promoting themselves through influencers.

Influencer marketing is known as The practice of selecting and engaging individuals with

influence over a particular target population or platform in order to participate in a brand's

promotion to boost exposure, revenue, or interaction (Sudha & Sheena, 2017, p. 16). Although

the topic of influencer marketing has been under debate for a while now, the reason why

influencers should market products is that their strategy involves technology, dispersing, and

closeness.

Firstly, influencers should market products because their strategy involves technology.

Currently, social media is a place that we spend more time by looking at ads on phones than

on billboards. Statistics show that more than half of the world's population relies on social

networks and influencers when making a shopping decision (Woods, 2016). Today, being an

influencer is a career for some because you must create content and materials every day to keep

earning money. Therefore, with the use of technology, influencers can reach millions of people

around the world with just a few clicks.

Secondly, influencers should market products since their strategy involves dispersion.

Some people refer to influencer marketing as word-of-mouth marketing since it is passing

information around, or in this case, products, from one person to the other (Brown & Hayes,

2007). With their large audience, influencers will be able to reach their word to many mouths.

For instance, when a person recommends a product from an influencer to everybody. As a

result, influencers are in advantage since their approach to spread the word quickly and widely

is very powerful and can influence many of their followers.

Moreover, influencers should be given the opportunity to advertise goods because their

strategy involves closeness. People treat influencers as their friends, or in other words, people

like them. Compared to celebrities, influencers are seen as more realistic because they are not

directly related to the lavish lifestyle of Hollywood, they are just ordinary people who have big

platforms. According to Whitler (2014) 92% of consumers are more likely to believe

recommendations from friends or people they know. Consequently, when influencers talk

about their products, they advertise them from real-life experience instead of the made-up

scenarios on TV or billboard advertisements. Which results in more product sales and

influencer supporters.

In summary, even though the subject of influencer marketing is still unresolved, there

are many reasons why influencers should market products. Those reasons include the strategy

entailing innovation, dissemination, and to make friendships. There is no wrong in using the

talent of influencers in marketing, as it generates a substantial amount of profit. Instead of using

high star celebrities, companies should support the emerging influencers and utilize your

platform. If each company chooses the right influencer to represent its product. Influencers will

institute fortune through their strategy.

References

Brown, D. & Hayes, N. (2007). Influencer marketing: Who really influences your customers?

Routledge.

Sudha, M., & Sheena, K. (2017). Impact of influencers in consumer decision process: the

fashion industry. SCMS Journal of Indian Management, 14(3), 14-30.

Whitler, K. A. (2014, July 17). Why word of mouth marketing is the most important social

media. Forbes. https://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-

of-mouth-marketin g-is-the-most-important-social-media/?sh=198bbe9d54a8

Woods, S. (2016, April 20). The emergence of influencer marketing. Trace.

https://trace.tennessee.edu/utk_chanhonoproj/1976/