Assignment 8: "Proposal Critique"

Possible Solution to Your Turn 15 Proposals © 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password- protected website for classroom use.

A Proposal

To:

From:

Date:

Subject: Proposal for Plant Service

Problem and Solution Mason Office Center is a lovely Georgian building containing four offices. However, the interior is not

attractive or inviting for clients/customers and employees. The off-white walls throughout the complex

seem dull and boring, adjectives the tenants do not want associated with their businesses. In addition,

the air in the building is musty and unpleasant at times.

Green Thumb Planting can provide and maintain a beautiful plantscape in the building that will attract

visitors and employees as well as purify the air and introduce more oxygen. Research shows that people

respond positively to interiors with at least two plants per room. These changes can be made in an

unobtrusive, cost-effective manner.

Objectives of Proposed Plan Installing plantings in Mason Office Center will give visitors and employees a more appealing and cleaner

environment, producing positive feelings and greater productivity.

Background I have been in the interior plant maintenance business for 32 years and have owned and operated Green

Thumb Planting for the last seven years. All associates with Green Thumb Planting take pride in their

work, and Green Thumb is happy to provide references.

Methods Within two weeks of your signing a contract, our design team will interview you and produce a plan

showing installation, including the number and types of plants, color and design of containers, and

placement. The team will adjust the plan according to your preference.

Possible Solution to Your Turn 15 ProposaIs © 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password- protected website for classroom use.

Furthermore, Green Thumb is concerned about the environment and thus uses only organic methods.

No harmful chemicals are used in its plantscapes.

Based on Green Thumb’s design formula, the building could use 31 large and 14 medium-sized low-light

plants. Green Thumb’s service agreement provides plants and pots, weekly maintenance, and monthly

replacement of weak plants.

Scheduling When a plan is agreed upon, Green Thumb will schedule installation within one week. Installation can be

accomplished during the evening hours to avoid interrupting your tenants’ business activities. All soil

and materials will be brought into the building in specially designed trolleys to prevent spillage and

damage to floors. I anticipate being able to complete the job in two nights. Once the plantscape is

installed, Green Thumb Planting staff will visit Mason Office Center once a week to maintain the plants.

Capabilities and Qualifications of Personnel I have a BS degree in landscape design and 32 years of experience in the business. In addition, all

personnel have undergone thorough background and criminal checks and are bonded. Your satisfaction

with Green Thumb’s plantings and employees are guaranteed.

Budget The installation cost is $923.40, and the monthly maintenance fee is $75.00 per month. You will incur no other charges to have an inviting, attractive, clean green environment in Mason Office Building. Installation costs include the following: 31 large 6 braided ficus trees at $25 each $150.00 6 chamaedorea palms at $20 120.00 10 herb topiaries at $20 200.00 9 Chinese evergreens at $25 225.00 14 medium 5 moth orchids at $15 $ 75.00 9 angel ivy at $15 135.00 SUBTOTAL $905.00 Tax 8% 72.40 TOTAL $977.40

Possible Solution to Your Turn 15 ProposaIs © 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password- protected website for classroom use.

Conclusion For an effortless, inexpensive, attractive, clean environment at Mason Office Center, accept Green Thumb’s proposal. Please send a memorandum of acceptance to Green Thumb Planting, 101 Sienna Way, Ayden, NC 28513-7101.