Rhetorical Analysis

Your goal is to analyze a TED talk, paying particular attention to the items on the outline below.

I. Introduction

A. Analyze the rhetorical situation

1. Speaker

2. Audience

3. Topic

4. Purpose

5. Context

II. Body

A. Analyze the content

1. Introduction: attention material (hook) and claim (main idea)

2. Supporting details

3. Transitions

4. Organization

5. Word choice

6. Conclusion: summary, clincher

B. Analyze the delivery

1. Non-verbal

a. eye contact

b. appearance

c. gestures

d. movement

e. facial expressions

f. other

2. Verbal

a. rate

b. volume

c. enunciation

d. pronunciation

e. “fillers” (um…like…)

f. other

III. Conclusion

A. Evaluate the speech for efficacy. Does it do its job? Are you influenced? Why or why not?