| End-User Persona & Profile (Steps 3, 5) |
| Name of end-user (fictional) | Matthew Williams |
| Profession / title | Student ( High school) | PROFILE |
| Age range | 15-21 |
| Gender | Male |
| Income range | no income just yet… still learning about how to become a professional gamer |
| Goegraphic location | Asia, Europe, North America. |
| Schooling / education | Middle school, High school, College |
| Personal info (relationships, children, friends) | no children, have friends/ gaming buddies. |
| Sociali habits (hangouts, vacation / travel spots) | Twitch (gaming platform), Instagram, Twitter, Internet Café. |
| Career goals, promotions | Get recognized for the gaming abilities, achieve in turnaments, eventually make a name for themselves, standing out from the rest. |
| Industry associations | Streaming platforms, Gaming tournamnent, sponsors, professional teams. |
| Goals (not limited to your team's idea) | Getting into the gaming world as a career, and to gain popularity and eventually become a streamer. | PERSONA |
| Needs (not limited to your team's idea) | The need to level up as soon as possibe. To become the top 1% player and get recruited by a professional team. |
| Pains (not limited to your team's idea) | Losing a game when prospective sponsor or professional team is watching or recruiting. |
| Information sources (not limited to your team's idea) | Online or via gaming guides/wiki games |
| Purchasing criteria (specific to your team's idea) | Computer, Tv, Monitor, Gaming Set ( X-box, Ps4, Nintendo Switch) Wifi-Internet. |
| Product / service priorities (specific to your team's idea) | Wifi, Proper Equiptment, stable gaming environment. |
| What motovates him / her | Prestige, regognition, acknowledgment in an area that they are good at or like. |
| What he / she fears most | Loss, saying something offensive, bias opinions, devotion to a game then losing everything. |
| Who his / her hero is | Faker, who is considered the GOAT (Greatest of all time) of the game League of Legend |
| What his / her story is* | A young teenager who's good at playing games, and wants to become a pro player and compete in top teir tournaments |
| Other noteworthy information / details | They have side hustles and trying to get to the top level as soon as possible. |
| *i.e., wha makes the person 'tick' | loosing an important tournament or game infront of an audience and team recuriter |
| Benefit ladder: | If your end-user could solve the biggest problem you've identified, what would happen then, and what would that lead to, and what would happen then…? |
Selina Watkins
EndUserProfilePersona.xlsx
