Media Conflict Analysis

COM3621: CONFLICT MANAGEMENT

October 23, 2018

Class Agenda

■ Endorsement in power relationships – Resources

■ Factors for endorsement

Power Resources

■ Rewards and punishments ■ Access to information ■ Expertise ■ Likeability ■ Communication skills

The Endorsement of Power

■ Factors – Social categorization – Legitimacy – Skillful use of resources – Mystique of power

Social Categorization

■ The process of associating privilege and power with social groups

■ Preconceptions about what types of people are powerful

Legitimacy

■ Power is justified through formal and informal rules

Skillful use of resources

■ Resources are contextual, as is power based on the use of resources

“Mystique” of Power

■ Based on ideologies ■ Belief that the powerful are so because they are different or

“contain some element of the supernatural”