EMPATHY MAPPING

Assignment | Empathy Mapping

Start Assignment

 Template Access  Instructions:  Use the link in the instructions to create a free profile with MURAL. When you gain access to your account, search "Empathy Map" and select the Empathy Map template that says: "Dive into the mind of the user for focused Product Development". You will use this template to complete the assignment. 

After completing the Assigned Readings move forward with this assignment. The link below will take you to an Empathy Map template. Download the template and  complete an Empathy Map for a product of your choice. Afterwards,  write a statement introducing the product you selected and summarizing potential areas of improvement of the product.

Empathy Map Template GuideLinks to an external site.  

Empathy mapping is a tool used to help visualize the thoughts, feelings, and actions of customers or users. It can help to give a better understanding of the customer experience and can be used to identify potential areas of improvement.  Submit your completed Empathy Map and Summary Statement to this assignment area. 

Statement

Introducing the product, we have chosen to analyze and improve a popular fitness tracker. While it boasts various features such as step tracking, heart rate monitoring, and sleep tracking, there are potential areas of improvement that can elevate its functionality and user experience. These areas include enhancing accuracy in data collection, expanding compatibility with other devices and applications, improving battery life, and increasing durability for everyday use. By addressing these issues, we believe this fitness tracker can become an even more valuable tool for individuals striving towards their health goals