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74 Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1, 2010 © 2010 Bridgepoint Education, Inc. and Wiley Periodicals, Inc.
Published online in Wiley InterScience (www.interscience.wiley.com) • DOI: 10.1002/jpoc.20002
PRACTITIONER’S CORNER
Emotional Intelligence and Diversity A Model for Differences in the Workplace
Lee Gardenswartz, Ph.D., Emotional Intelligence and Diversity Institute; Jorge Cherbosque, Ph.D., Emotional Intelligence and Diversity Institute; and Anita Rowe, Ph.D., Emotional Intelligence and Diversity Institute
S cholars and practitioners alike have studied and applied the prin-
ciples of emotional intelligence (EI) and diversity in leadership and
organizational performance extensively in the past decade. Th e
emotional intelligence and diversity model presented in this Practitio-
ners’ Corner merges the two organizational disciplines to leverage a
synergy that practitioners can create when they apply the principles of
EI and diversity together. Th e model applies to individual contributors,
leaders, teams, and whole organizations. EI has emerged as a critical
factor in workplace success for individuals and leaders and for teams.
Diversity enriches an organization’s ability to respond to its customers
or other stakeholders with more creative and innovative products and
solutions. However, to engage fully the diverse backgrounds, intellects,
and cultural perspectives within an organization, individual employees
and leaders must apply EI to building, maintaining, and leveraging rela-
tionships. Th e model presented here not only charts a pathway to using
EI to leverage diversity, but also provides concrete steps for practitioners
and their clients in bringing the model to life in the workplace.
Scholars and practitioners alike have studied and applied the prin-
ciples of emotional intelligence (EI) and diversity in leadership and orga-
nizational performance extensively in the past decade. Goleman (1995)
popularized the concepts of emotional intelligence (EI) and the emo-
tional quotient. His essential assertion that EI surpasses IQ as a
75Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
determinant of workplace success has been exten-
sively studied not only by Goleman and his associ-
ates but also by others scholars and practitioners
(e.g., Bar-On & Parker, 2000).
EI encompasses interdependent competencies
in both self-awareness and responsiveness to
others. Th e emotionally intelligent individual
remains aware of his or her emotions and manages
those emotions in the moment to respond
ap propriately and productively to events and
situations. With respect to others, EI manifests
itself in three essential competencies: accurately
empathic perception of others’ feelings, appropri-
ately responding to those emotions with empathy,
and managing or assisting others in managing
their emotional responses. In their ground-
breaking work, Primal Leadership, Goleman,
Boyatzis, and McKee (2004) documented a
decade of research into the vital role EI plays
in successful organizational leadership. Leaders
with high levels of EI tend to succeed, exercise
strong infl uence over others, and achieve organi-
zational goals. Low levels of EI in a leader present
signifi cant barriers to success. Organizations
that embrace diversity, weave the notion of inclu-
sion into their cultures, and align diversity work
with their strategies have an increased likelihood
of performing to their full potential. Diverse
workforces can bring a wider variety of intellectual
power and life experience to support the challenge
of creating innovative solutions and products.
Diverse workers appeal to a widely varying
market segment, off er insights to help organiza-
tions develop innovative product designs, under-
stand the role of service delivery, and provide
opportunities for customer-facing personnel to
attract more diverse customer bases. Inevitably,
however, the interactions among individuals
with diverse backgrounds in terms of ethnicity,
religion, religiosity, gender, sexual orientation,
race, color, age, and other demographics, as
well as status with respect to disability, military
service, and tenure with the organization, trigger
stress and even anxiety in the workplace. Some-
times this interpersonal relationship stress, which
coworkers perceive emotionally and physically,
interferes with performance. At worst, the stress
and anxiety can lead to discord and counterpro-
ductive confl ict, signifi cantly distracting individu-
als and teams from their duties and responsibilities.
At the least, this stressful dynamic shifts focus
from the business opportunity or problem at
hand toward unspoken prejudicial beliefs that
create barriers to productivity, and toward exces-
sive caution to be politically correct. When diver-
sity work is applied with EI using the model
presented here, EI helps address the sources of
unproductive tension resulting from misinter-
preted interactions among coworkers and increases
the appreciable leverage that diversity can bring to
the challenge of achieving an organization’s poten-
tial for high performance levels.
Defi ning Emotional Intelligence and Diversity
Human beings function on both rational and emo-
tional levels, but emotions are at the heart of their
energy, commitment, and motivation. Feelings are
also fundamental in forming reactions to the
76 Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
diff erences people observe and perceive among
themselves and others. Emotions determine
whether people accept, reject, approach, avoid, or
engage with others. Th e more one understands and
manages emotional responses, the more one enjoys
greater comfort in relationships, eff ectiveness in
interactions, and inner peace.
Th e model of emotional intelligence and diver-
sity (EID) presented here expands the traditional
defi nition of emotional intelligence so that it is rel-
evant in today’s diverse world. EID encompasses
the ability to feel, understand, articulate, manage,
and apply the power of emotions to interactions
across lines of diff erence. Diversity, those aspects
of individual traits across which individuals and
teams interact, helps people understand the mul-
tiple dimensions of individuality across which
people see similarities and diff erences. Dealing
with others across these lines of diff erence often
triggers powerful responses that require emotional
intelligence to manage. Figure 1 depicts these dif-
ferences (Gardenswartz & Rowe, 1994).
EI is required in any environment where indi-
viduals interact. Wherever people interact, but
especially in the workplace, diff erences such as
values, language, behaviors, preferences, and
norms bombard people daily. Whether these dif-
ferences seem familiar or unfamiliar, intriguing or
confusing, frustrating or delightful, desirable or
disagreeable, they touch everyone at a feeling level
and produce an emotional as well as an intellectual
response. Th ese emotional reactions lead to behav-
iors that can be eff ective or ineff ective, depending
on each individual’s ability to deal eff ectively with
those feelings. Success depends on achieving high
levels of EI and employing EI in novel ways. Th e
emotional intelligence needed to cope eff ectively in
a diverse world involves both insight and action.
Th is type of EI requires focus on both the self and
others in order to have eff ective interactions and
productive work groups, as depicted in Figure 2
(Gardenswartz, Cherbosque, & Rowe, 2008).
Th e four elements in the EID model in
Figure 2 represent interacting and interdependent
dynamics. Affi rmative introspection requires
self-awareness combined with self-refl ection on
the individual’s values, passions, preferences,
and worldview. Self-governance means managing
emotional reactions to diff erences among people
and to specifi c situations, so that the behavioral
responses the individual chooses create construc-
tive eff ects rather than self-defeating and des-
tructive results. Intercultural literacy refers to
continually and nonjudgmentally exploring and
understanding others’ cultural norms in terms of
values, beliefs, and behaviors. Social architecting
is a deliberate and conscious eff ort to structure
relationships and social environments to increase
the likelihood of productive and mutually benefi -
cial relationships.
Affi rmative Introspection A critical fi rst step in developing the ability to
deal with diff erences is self-awareness in order to
understand our reactions to others. Th is ongoing
process involves reaching and maintaining a
comfort with one’s own identity, including an
understanding of one’s values, passions, prefer-
ences, and worldview. Th is introspection also
involves becoming conscious of the biases, assump-
tions, and hot buttons that infl uence one’s attitudes
toward others.
77Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
Figure 1 Four Layers of Diversity
Awareness precedes choice and change. Self-
understanding helps one to predict behavior
through knowing what evokes a particular emo-
tional reaction and behavioral response. Th is
insight is fundamental to managing emotional
reactions and behavior toward others.
From ancient times, scholars and philosophers
have advocated self-refl ection and self-awareness.
As the discipline of psychology emerged to its
present forms, many psychological scholars and
schools of counseling and psychotherapy promoted
developing affi rmative introspection skills. In his
book, Th e Six Pillars of Self-Esteem, noted psy-
chologist Nathaniel Branden (1994) demonstrates
why self-awareness is one of the pillars for building
self-esteem and psychological health. Th e practice
of living consciously is one of the greatest bene-
fi ts clients gain from the therapeutic encounter.
Orga nizational Dimensions
Exter nal Dimensions*
Inte rnal
Dimensions*
Appear- ance
Union or Political
Affiliation
Management Status Age
Race Gender
Ethnicity
Physical Ability
Sexual Orlentation
Functional Level/ Classification
Work Content/
Field
Division/ Department
Unit/ Group
Seniority Work
Location
Marital Status
Parental Status
Work Experience
Educational Background
Religion
Recreational Habits
Personality
Personal Habits
Income
Geographic Location
*Adapted from Loden and Rosner (1991). Source: Gardenswartz and Rowe (2008).
78 Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
Figure 2 Emotional Intelligence and Diversity
Th is practice, in fact, enhances their emotional
intelligence.
Self-awareness does not necessarily ensure
self-acceptance; often self-awareness results in
neurotic self-consciousness and sometimes even
leads to narcissistic self-absorption. However,
many therapies and spiritual traditions link self-
awareness to the contemplation and self-evaluation
that leads to self-acceptance. Accepting diff erences
among individuals, beginning with facets of the
self, empowers individuals to take responsibility for
themselves and their choices instead of disowning
them, resulting in a stronger self-understanding.
Th en the individual is better able to experience and
express compassion and empathy for others.
Self-Governance Destructive behaviors sometimes occur when dif-
ferences trigger powerful feelings. Affi rmative
introspection helps people understand why diff er-
ences trigger energetic reactions. Self-governance
is the process of learning to make choices about
channeling that energy into positive and productive
or negative and counterproductive behaviors. Th is
ability to manage the energy that emotional reac-
tions generate and channel that energy in a con-
structive direction is the essence of self-governance.
Self-governance involves gaining mastery over the
feelings that diff erences evoke by being able to deal
with the ambiguity that is part of a diverse environ-
ment, being fl exible and adaptable in the face of
change, and taking charge of the mental self-talk
that challenging diff erences can trigger.
Cognitive therapies, including cognitive
behavior therapy and rational emotive therapy
(RET) (Ellis, 1973), off er a helpful process in gaining
control over our inner dialogue. Th is self-control
increases eff ectiveness in dealing with situations in
which one might allow diff erences to trigger a reac-
tion that hijacks one’s emotional response. For
example, Ellis and other practitioners of RET (also
known as rational emotive behavior therapy)
teach their clients a model based on the acronym
ABC. Th e individual experiences an activating
event, A; in the context of this article, this is
a diversity diff erence among individuals. Th e
emotional reaction to A, called the emotional con-
sequence, C, appears to result from the activating
event, A. However, RET teaches that the individu-
al’s belief, B, intervenes. Th e belief about the
meaning and interpretation of A, the diff erences,
actually leads to the emotional reaction, the emo-
tional consequence, C: A minus B minus C. Some
beliefs are rational, leading to appropriate emo-
tional responses, such as fear of lightning from an
Affirmative Introspection
Intercultural Literacy
Self- Governance
Social Architecting
79Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
approaching thunderstorm. However, many beliefs
are irrational B, which lead to inappropriate emo-
tional reactions. Self-governance involves the
ability to recognize when a diff erence combined
with an irrational belief leads to a destructive
emotional consequence. Psychologists frequently
encounter a client whose diffi culty with tolerating
uncertainty creates much anxiety and promotes
impulsive behavior. Research by Adorno, Frenkel-
Brunswik, Levinson, and Sanford (1950) on the
impact of intolerance shows the importance of
overcoming rigid pers onality traits and the need
for governing emotions in times of uncertainty. As
individuals learn to better tolerate uncertainty and
the unfamiliar, they increase their capacity for
teamwork and creativity.
Intercultural Literacy In a diverse world, understanding and managing
oneself is not enough. Knowledge about other cul-
tural norms helps people to fi gure out the reasons
and meaning behind the behavior of others. Th is
third aspect of the model, intercultural literacy,
involves understanding others’ cultural rules,
norms, and values. Th is understanding is the fi rst
step toward empathy for others and the ability,
metaphorically, to walk in their shoes. Further
steps in the process encompass resisting the temp-
tation to judge others’ behavior according to one’s
own cultural standards and seeing the advantages
and disadvantages of all cultural norms. Th is aware-
ness and knowledge helps us to read the behavior
of others more accurately so we can deal with them
more eff ectively. Geert Hofstede’s (1997) likening
culture to “behavioral software” is a helpful
metaphor for understanding these variations. Th is
“software” tells a person of one culture to interpret
behavior one way and persons from another culture
perhaps to interpret the same behavior quite
diff erently.
Edward T. Hall (1969, 1973, 1989), an inter-
cultural communications expert, categorized
cultural norms into dimensions, such as individu-
alistic-collectivistic and monochronic-polychronic.
Viewing cultural norms as they fall along these
dimensions helps develop a perspective that diff er-
ences need not lead us to irrational evaluations of
their goodness or badness but as indicators of rich-
ness and possibility.
Social Architecting Th e fourth component of EID focuses on develop-
ing the ability to structure consciously and inten-
tionally our relationships and environments so that
they are productive, fulfi lling, and satisfying for
everyone. Th is aspect of EID encompasses the
ability to serve as a cultural interpreter who helps
others understand the diff erent cultural norms and
perspectives involved in situations. Social archi-
tecting includes eff ective communication to resolve
confl icts in ways that are mutually satisfying to all
parties and in the process to create welcoming,
inclusive environments. Th ese conditions empower
individuals and groups to realize their creative
potential, leveraging their diversity in the process.
Emotional Intelligence: Beyond the Individual
Success as an employee, manager, or in virtually
any role in today’s diverse world requires us to
80 Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
develop competence in these four dimensions of
the EID model. Th e reward is enrichment of life
and belonging to more highly functioning teams.
While the EID model has clear application and
relevance for individuals, the same concepts apply
to teams and organizations. Managers and team
members alike share responsibility for building
emotionally intelligent team environments. Leaders
at the strategic level can create the benefi ts of
leveraging diverse workforces by implementing
policies and systems that reinforce and support
the development and maintenance of emotionally
intelligent organizations. Th e conceptual under-
pinning of social architecting comes in large part
from the vast body of research on eff ective group
problem solving and decision making. Th e common
theme in the literature is that eff ective groups meet
two needs for their members: ego and affi liation.
Abraham Maslow’s (1943) hierarchy of human
needs, especially the needs for esteem and belong-
ing, supports these fi ndings. His theory of human
motivation is more than 65 years old, yet it is as
valid and reliable a predictor for success today
as it has always been.While individual application
has been discussed in the earlier sections of this
article, relevance at the team and organizational
levels is discussed in this section. Table 1 provides
a summary of how the EID model applies at all
three levels: individual, team, and organizational.
Team Level Dealing with diff erences often elicits interest
and curiosity and off ers the promise of creativity.
Th e diffi culty comes when team members from
diff erent backgrounds, value sets, and cultural
styles have to work together and deal with the
confl icting aspects of these diff erences. In the
process of making changes and implementing poli-
cies and procedures, they sometimes fi nd that real
diff erences are no longer so full of promise. Th ey
are just diffi cult. In these situations, EID can be of
immense help for teams that want to achieve pro-
ductivity, meaning, and joy in this complex, plural-
istic world. EID provides an approach to creating
and reinforcing healthy norms, which empowers
teams to perform closer to their potential. Apply-
ing EID at the team level requires developing skills,
competencies, and norms for creating teams that
embrace diff erences in style, priorities, viewpoints,
motivations, and talents.
Teams begin by establishing ground rules
about how to give feedback in constructive ways.
Perhaps team members agree that any feedback
Table 1 Key Aspects of EID Model for Individuals, Team, and Organizations
Individual level
Developing the emotional intelligence competencies and skills individuals need to function effectively in a diverse world
Team level Developing the norms and skills needed to create emotionally intelligent teams that are inclusive and embrace diversity
Organizational level
Enabling teams to use diversity to create synergistic solutions within an engaging and respectful environment
Identifying the principles, norms, and values that need to be developed, implemented, and communicated in order to become a truly inclusive organization with a culture of respect that succeeds in a diverse world
81Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
must be about a behavior that can be changed and
presented through the “I” message technique that
guarantees less judgment and defensiveness (e.g.,
“I get irritated when I am interrupted as I try to
present my ideas”). Perhaps the team designs fun
but direct ways to give people feedback when old
habits are hard to break. For example, in one group,
team members yelled, “Boomerang,” when norms
were violated. Th at comment signaled that the
behavior could come around to kick you if you
keep it up. On another team, members exclaimed,
“Oil,” when someone was repeating feedback over
and over again. Th e metaphor the team created
was based on the feeling that a member was drill-
ing the same hole again and again, to the point he
or she had drilled so far as to strike oil. Th ese are
light, easy ways to help break bad habits.
Th rough intentionally focusing on creating
and reinforcing such norms, EID helps team
members manage potentially disruptive experi-
ences in a productive way and use confl ict as a
stimulus for creativity and growth.
Kelley and Littman (2001) describe how
diverse teams innovate more quickly and with more
creativity. Kelley founded an industrial design fi rm
renowned for its ability to design imaginative
breakthrough solutions in amazingly short time
frames. One key to their success is that the fi rm
deliberately includes in its diverse teams people
with widely varying backgrounds in terms of not
only demographics like gender, age, race, culture,
and experience, but also work experience, educa-
tional level, and educational background. For
example, a team might include engineers, elemen-
tary school teachers, project managers, and
philosophers. Th eir team leaders manage the
team’s work by applying well-established rules for
brainstorming, prototyping, and evolving solution
designs.
Organizational Level At the organizational level, creating an emotionally
intelligent work environment involves creating a
balance between having shared organizational
values and honoring individual uniqueness. How
does the organization manage work life/balance
needs with productivity goals and deadlines? How
can leaders address employees’ needs for honest,
direct communication and transparency in a
climate of rapid change? How does the organiza-
tion live its stated values of integrity and honesty?
Periods of high stress levels in the organization
also provide opportunities to demonstrate EI. For
instance, during a diffi cult period involving layoff s,
clarity and transparency go a long way toward dem-
onstrating honesty. Another example is an organi-
zation that rewards rational risk taking regardless
of the outcome, with the victory not in the result
but in taking the risk itself. Th ese issues require
feedback, good dialogue, conversations without
retribution, and the desire for the organization to
value time spent in soft skills so people can com-
municate without hurting each other.
EID in organizations is focused on helping
employees achieve a joyful, productive, and mean-
ingful life so they give their best to the organiza-
tion, customers, and communities. A workplace
governed by intentional acts enriched by purpose,
contributions, and meaning is the dream. EID can
contribute to making it a reality. Table 2 provides
a summary of norms and behaviors designed to
achieve these ends. Th e table off ers examples of
82 Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
Table 2 Examples of Norms and Behaviors to Foster Organizations Operating in the EID Model
EID Model Individual Team Organization
Affi rmative introspection
Honest self-refl ection on feelings, beliefs, and reactions to differences.
Express thoughts and feelings to teammates with tact.
Practice self-awareness of hot buttons and assumptions.
Respond to a strong reaction to another’s behavior by seeking information in a nonjudgmental way.
Build in time on a routine basis to assess team effectiveness to give and receive feedback.
Pay as much attention to process as to content and dialogue.
Establish a norm that the team discusses team dynamics and processes in a nonjudgmental, objective way.
Tell inspirational stories about the organization’s heritage and heroes.
Have conversations about whether proposed actions and policies are consistent with the organization’s values and culture.
Self-governance Seek chances to work in new and unfamiliar environments.
Avoid fi nger-pointing and blaming. Seek and accept openly others’
feedback and opinions while self- managing the potential to become defensive.
Develop ways to cope with ambiguity. Train the self to respond to differences
with curiosity by asking questions rather than getting defensive.
Manage frustration and anger by reframing situations and changing self-talk messages.
Set ground rules for operating and communicating among group members.
Defi ne the work climate the team wants to have through a discussion among the group members.
Avoid polarized, either-or thinking by always creating more than two options.
Help people navigate the process of change by identifying and focusing on the controllable aspects.
Acknowledge gains, losses, and opportunities in changes.
Make fun a priority in the culture. Build in fun ways to enhance the
enjoyment of work and alleviate stress.
actions that, if taken at an individual, team, and
organizational level, can enable employees to create
a productive, meaningful, and joyous work life.
Th ese are examples of some of the possibilities.
Each organization needs to establish the
behaviors that it believes will enable it to achieve
an organizational culture rich in purpose, remark-
able in accomplishment, high in meaning, and
strong in mutual respect. Such cultures foster an
environment in which individuals and teams build
and maintain strong relationships, in the process
creating networks of connections across the orga-
nization that get results. Ultimately they engage
employees and managers who feel a sense of
belonging to something greater than themselves
and the joy of fi nding meaning in their work. �
83Journal of Psychological Issues in Organizational Culture, Volume 1, Number 1 • DOI: 10.1002/jpoc
EID Model Individual Team Organization
Intercultural literacy
Assume that diffi cult behavior takes place for a reason, and fi nd out the reason.
Build relationships with those who are different in order to expand mutual understanding.
Assume others act with positive intent. Avoid negative attributions about
others’ behavior. Invest time in understanding your own
assumptions about others’ behaviors as a way to improve relationships.
Respect, understand, and value differences in individual styles and perspectives.
Take time to hear and understand all views.
As a team, identify concrete behaviors that are indicators of trust and integrity.
Identify and share hot buttons for team members.
Solicit information about the needs and concerns of employees from all parts of the organization.
Create opportunities for cross- training. Clarify the behaviors and results for which employees will be held accountable.
Develop creative, nonthreatening approaches and language that make discussing diffi cult issues easier.
Social architecting
Seek resolutions that are mutually satisfactory.
Spend time building relationships with people who exemplify the differences in a diverse workforce.
Invite those who are quiet and less verbal to express their ideas and opinions.
Validate colleagues and their contributions.
Express gratitude to others on a regular basis.
Check in with people at the beginning of a meeting to fi nd out how everyone is doing. Make the check-in a regular part of the meetings.
Invite other departments to your team meetings and attend theirs.
Ask internal client departments for feedback.
Offer alternatives when existing processes are not working.
Invite all participants to engage in the design of processes that involve the most reluctant members.
Make certain that potentially divisive issues are talked about in a constructive dialogue.
Affi rm a respectful workplace by setting organizational ground rules that foster respect, such as, “Each employee is safe from ridicule and humiliation.”
Create forums for interdepartmental communication and problem solving.
Create vehicles for networking and communicating across the organization.
Create roles such as ombudsperson or diversity director, and give them power and resources.
Table 2 (Continued)
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Lee Gardenswartz, Jorge Cherbosque, and Anita Rowe are partners in the Emotional Intelligence and Diversity Institute, Los Angeles, and the authors of Emotional Intelligence for Managing Results in a Diverse World. They provide training and consulting to organizations such as UCLA, Harvard Medical School, Walt Disney, and Cox Communication.