multiple regression

profilemaqi0912
emma.sas7bdat

EMMA

mailing_id campaign_name message_name org_code category subject_line ind_key pushed_date pushed_time day_of_week pushed hard_bounce soft_bouce delivered status opens unique_opens clicks unique_clicks opt_out GENDER AGE HHIncome Marital_Status Children STATE Country DMA MSA Total_Cust_Value FASHION SPORTS OUTDOORS TRAVEL READING COOKING HEALTH STEREO ELECTRONICS HOME INVESTING ART_ANTIQUES BEAUTY Cum_Sub_Value Curr_Sub_Value Last_Order_Date Tenure Orders Recent_Source
4878235 1102App_110212 (1) 1102App_110212 (1) ALL Lights Offers Get Free Tablet Access 67 02Nov2012 36247 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 >=$125K Married N IN US 509 23060 388.13 Y Y Y Y Y Y Y Y Y Y Y Y 261.88 16 29Dec2010 20.1 17 Agent
4884394 1105Closet_110512 (1) 1105Closet_110512 (1) ALL Editorial Newsletter How to Organize Your Closet 3213 05Nov2012 36254 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 40 $75-$100K Married N MA US 543 44140 971.51 Y Y Y Y Y Y Y Y Y Y Y Y Y 138.99 15 01Dec2010 15.6 10 Renewal
4890333 1108Dice_110812 (1) 1108Dice_110812 (1) ALL Cons Mktg X-Sells You Have Been Selected by Lights 3213 08Nov2012 36358 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 40 $75-$100K Married N MA US 543 44140 971.51 Y Y Y Y Y Y Y Y Y Y Y Y Y 138.99 15 01Dec2010 15.6 10 Renewal
4900362 1115Mistakes_111512 (1) 1115Mistakes_111512 (1) ALL Editorial Newsletter 13 Beauty Mistakes That Turn Men Off 3213 15Nov2012 36236 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 40 $75-$100K Married N MA US 543 44140 971.51 Y Y Y Y Y Y Y Y Y Y Y Y Y 138.99 15 01Dec2010 15.6 10 Renewal
4897848 TEST_ABCSLF_combo_nov2012_111212 (1) TEST_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Test Get both ABC and Health plus a free bag 5113 12Nov2012 44243 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 66 $30-$40K Single Y FL US 528 33100 68.47 Y Y Y Y Y 41.5 10 01Jul2011 16.3 4 DirectMail
4900367 1116Couture_111612 (1) 1116Couture_111612 (1) ALL Cons Mktg X-Sells Lights Subscribers Save on Couture 5113 16Nov2012 36324 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 66 $30-$40K Single Y FL US 528 33100 68.47 Y Y Y Y Y 41.5 10 01Jul2011 16.3 4 DirectMail
4888737 1107Fallmu_110712 (1) 1107Fallmu_110712 (1) ALL Editorial Newsletter The 8 Most Gorgeous Fall Makeup Colors 7491 07Nov2012 36277 Wednesday 1 0 0 1 DELIVERED 1 1 0 0 0 F 60 $50-$75K Married N MA US 543 44140 594.25 Y Y Y Y Y Y Y Y Y Y Y Y Y 191.22 18.97 08Nov2011 21.8 14 Renewal
4900362 1115Mistakes_111512 (1) 1115Mistakes_111512 (1) ALL Editorial Newsletter 13 Beauty Mistakes That Turn Men Off 7491 15Nov2012 36236 Thursday 1 0 0 1 DELIVERED 2 1 0 0 0 F 60 $50-$75K Married N MA US 543 44140 594.25 Y Y Y Y Y Y Y Y Y Y Y Y Y 191.22 18.97 08Nov2011 21.8 14 Renewal
4900367 1116Couture_111612 (1) 1116Couture_111612 (1) ALL Cons Mktg X-Sells Lights Subscribers Save on Couture 7491 16Nov2012 36331 Friday 1 0 0 1 DELIVERED 1 1 0 0 0 F 60 $50-$75K Married N MA US 543 44140 594.25 Y Y Y Y Y Y Y Y Y Y Y Y Y 191.22 18.97 08Nov2011 21.8 14 Renewal
4885652 1106Social_110612 (1) 1106Social_110612 (1) ALL Lights Offers Get Lights.com Everywhere 8112 06Nov2012 36243 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $40-$50K Single N MA US 543 44140 167.97 Y Y Y Y Y Y Y Y Y Y Y Y 105.97 13 04Sep2012 12 8 Insert
4900367 1116Couture_111612 (1) 1116Couture_111612 (1) ALL Cons Mktg X-Sells Lights Subscribers Save on Couture 8112 16Nov2012 36337 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $40-$50K Single N MA US 543 44140 167.97 Y Y Y Y Y Y Y Y Y Y Y Y 105.97 13 04Sep2012 12 8 Insert
4910754 TEST_FriendsFamily_Invite_NOV2012_111912 (1) TEST_FriendsFamily_Invite_NOV2012_111912 (1) ALL Consumer Marketing Test Friends and Family Event for Lights subscribers 8112 19Nov2012 36182 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $40-$50K Single N MA US 543 44140 167.97 Y Y Y Y Y Y Y Y Y Y Y Y 105.97 13 04Sep2012 12 8 Insert
4885652 1106Social_110612 (1) 1106Social_110612 (1) ALL Lights Offers Get Lights.com Everywhere 8722 06Nov2012 36230 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $75-$100K Married N CT US 533 35300 316.8 Y Y Y Y Y Y Y Y Y Y Y Y Y 187.88 6 11Oct2009 19.3 11 Partnership
4910754 TEST_FriendsFamily_Invite_NOV2012_111912 (1) TEST_FriendsFamily_Invite_NOV2012_111912 (1) ALL Consumer Marketing Test Friends and Family Event for Lights subscribers 8722 19Nov2012 36184 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $75-$100K Married N CT US 533 35300 316.8 Y Y Y Y Y Y Y Y Y Y Y Y Y 187.88 6 11Oct2009 19.3 11 Partnership
4910752 CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) ALL Consumer Marketing Control Friends and Family Event for Lights subscribers 9205 19Nov2012 36179 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 40 $50-$75K Married MA US 543 44140 182 Y Y Y Y Y Y Y Y Y Y Y Y Y 12 12 14Feb2011 1.8 1 DirectMail
4897844 CONTROL_ABCSLF_combo_nov2012_111212 (1) CONTROL_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Control Get both ABC and Health plus a free bag 9578 12Nov2012 44231 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $50-$75K Married N MA US 506 549.18 Y Y Y Y Y Y Y Y Y Y Y Y Y 145.91 13 11Aug2010 13.8 9 X-Insert
4867611 TEST_all_holiday2012_redribbon2_sp_102912 (1) TEST_all_holiday2012_redribbon2_sp_102912 (1) ALL Consumer Marketing Test Your Lights Magazine Special Renewal Rate 9679 29Oct2012 36119 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $40-$50K Single N MA US 543 44140 191.9 Y Y Y Y Y Y Y Y Y 12.96 0 18Jan2012 4.4 4 Partnership
4871895 1031VF_103112 (1) 1031VF_103112 (1) ALL Cons Mktg X-Sells Special Offer for Lights Subscribers 9679 31Oct2012 36238 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $40-$50K Single N MA US 543 44140 191.9 Y Y Y Y Y Y Y Y Y 12.96 0 18Jan2012 4.4 4 Partnership
4877358 1101Fallhair_110112 (1) 1101Fallhair_110112 (1) ALL Editorial Newsletter 8 Hottest Hair Styles for Fall 9679 01Nov2012 45293 Thursday 1 0 0 1 DELIVERED 1 1 1 1 0 F 62 $40-$50K Single N MA US 543 44140 191.9 Y Y Y Y Y Y Y Y Y 12.96 0 18Jan2012 4.4 4 Partnership
4884394 1105Closet_110512 (1) 1105Closet_110512 (1) ALL Editorial Newsletter How to Organize Your Closet 9679 05Nov2012 36282 Monday 1 0 0 1 DELIVERED 1 1 0 0 0 F 62 $40-$50K Single N MA US 543 44140 191.9 Y Y Y Y Y Y Y Y Y 12.96 0 18Jan2012 4.4 4 Partnership
4900367 1116Couture_111612 (1) 1116Couture_111612 (1) ALL Cons Mktg X-Sells Lights Subscribers Save on Couture 9679 16Nov2012 36337 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $40-$50K Single N MA US 543 44140 191.9 Y Y Y Y Y Y Y Y Y 12.96 0 18Jan2012 4.4 4 Partnership
4888737 1107Fallmu_110712 (1) 1107Fallmu_110712 (1) ALL Editorial Newsletter The 8 Most Gorgeous Fall Makeup Colors 22635 07Nov2012 36272 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $40-$50K Married Y MA US 506 49340 463.25 Y Y Y Y Y Y Y Y Y Y Y 195.28 18.97 12Apr2011 19.6 13 Renewal
4899371 1113Cover_111312 (1) 1113Cover_111312 (1) ALL Editorial Newsletter The Big Cover Up 22635 13Nov2012 36266 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $40-$50K Married Y MA US 506 49340 463.25 Y Y Y Y Y Y Y Y Y Y Y 195.28 18.97 12Apr2011 19.6 13 Renewal
4871892 1030Fishtail_103012 (1) 1030Fishtail_103012 (1) ALL Editorial Newsletter How to Fishtail a Braid 23438 30Oct2012 36226 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 46 $75-$100K Married N MA US 506 49340 371.67 Y Y Y Y Y Y Y Y Y Y Y 174.7 8 08Dec2011 20.3 13 OtherDTP
4900355 1114News_111412 (1) 1114News_111412 (1) ALL Lights Offers FREE Email Newsletters & Mobile Updates 23790 14Nov2012 36371 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 64 $75-$100K Married MA US 506 49340 631.04 Y Y Y Y Y Y Y Y 231.58 18.97 14Feb2011 21.6 16 Renewal
4910767 1123Dietfood_112312 (1) 1123Dietfood_112312 (1) ALL Editorial Newsletter The 12 Best Diet Foods 23790 23Nov2012 36261 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 64 $75-$100K Married MA US 506 49340 631.04 Y Y Y Y Y Y Y Y 231.58 18.97 14Feb2011 21.6 16 Renewal
4878235 1102App_110212 (1) 1102App_110212 (1) ALL Lights Offers Get Free Tablet Access 28690 02Nov2012 36228 Friday 1 0 0 0 SUPPRESSED 0 0 0 0 0 F 64 $75-$100K Married MA US 506 49340 1681.87 Y Y Y Y Y Y Y Y Y Y Y Y Y 145.03 10 30May2012 21.8 12 Renewal
4890333 1108Dice_110812 (1) 1108Dice_110812 (1) ALL Cons Mktg X-Sells You Have Been Selected by Lights 28690 08Nov2012 36266 Thursday 1 0 0 0 SUPPRESSED 0 0 0 0 0 F 64 $75-$100K Married MA US 506 49340 1681.87 Y Y Y Y Y Y Y Y Y Y Y Y Y 145.03 10 30May2012 21.8 12 Renewal
4867606 CONTROL_all_holiday2012_redribbon2_sp_102912 (1) CONTROL_all_holiday2012_redribbon2_sp_102912 (1) ALL Consumer Marketing Control Your Lights Magazine Special Renewal Rate 29753 29Oct2012 36118 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 >=$125K Married N MA US 506 49340 402.66 Y Y Y Y Y Y Y Y Y Y Y Y Y 180.88 13 30Mar2012 20 10 DirectMail
4900355 1114News_111412 (1) 1114News_111412 (1) ALL Lights Offers FREE Email Newsletters & Mobile Updates 30727 14Nov2012 36299 Wednesday 1 0 0 1 DELIVERED 1 1 0 0 0 F 46 $40-$50K Married Y MA US 506 49340 453.19 Y Y Y Y Y Y Y Y Y Y Y 116.5 18 08Aug2011 4.2 8 Renewal
4910762 1120Freestuff_112012 (1) 1120Freestuff_112012 (1) ALL Lights Offers Win $500+ of Philosophy Products 30727 20Nov2012 36293 Tuesday 1 0 0 1 DELIVERED 1 1 0 0 0 F 46 $40-$50K Married Y MA US 506 49340 453.19 Y Y Y Y Y Y Y Y Y Y Y 116.5 18 08Aug2011 4.2 8 Renewal
4897848 TEST_ABCSLF_combo_nov2012_111212 (1) TEST_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Test Get both ABC and Health plus a free bag 33243 12Nov2012 44232 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 56 >=$125K Single Y MA US 506 14460 1107.8 Y Y Y Y Y Y Y Y Y Y Y Y Y 211.7 15 22May2012 21.3 15 Auto-Renewal
4900355 1114News_111412 (1) 1114News_111412 (1) ALL Lights Offers FREE Email Newsletters & Mobile Updates 33243 14Nov2012 36337 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 56 >=$125K Single Y MA US 506 14460 1107.8 Y Y Y Y Y Y Y Y Y Y Y Y Y 211.7 15 22May2012 21.3 15 Auto-Renewal
4900362 1115Mistakes_111512 (1) 1115Mistakes_111512 (1) ALL Editorial Newsletter 13 Beauty Mistakes That Turn Men Off 33243 15Nov2012 36243 Thursday 1 0 0 1 DELIVERED 7 1 1 1 0 F 56 >=$125K Single Y MA US 506 14460 1107.8 Y Y Y Y Y Y Y Y Y Y Y Y Y 211.7 15 22May2012 21.3 15 Auto-Renewal
4867606 CONTROL_all_holiday2012_redribbon2_sp_102912 (1) CONTROL_all_holiday2012_redribbon2_sp_102912 (1) ALL Consumer Marketing Control Your Lights Magazine Special Renewal Rate 36110 29Oct2012 36118 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 66 >=$125K Married N MA US 506 14460 1099.16 Y Y Y Y Y Y Y Y Y Y Y Y Y 235.62 18 05Sep2012 19.3 10 Renewal
4897844 CONTROL_ABCSLF_combo_nov2012_111212 (1) CONTROL_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Control Get both ABC and Health plus a free bag 36110 12Nov2012 44230 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 66 >=$125K Married N MA US 506 14460 1099.16 Y Y Y Y Y Y Y Y Y Y Y Y Y 235.62 18 05Sep2012 19.3 10 Renewal
4910752 CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) ALL Consumer Marketing Control Friends and Family Event for Lights subscribers 39304 19Nov2012 36179 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 44 $100-$125K Married N MA US 506 14460 324.7 Y Y Y Y Y Y Y Y Y Y Y 177.8 15 10May2011 17.8 11 Renewal
4910752 CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) ALL Consumer Marketing Control Friends and Family Event for Lights subscribers 39486 19Nov2012 36179 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 38 >=$125K Single Y MA US 506 14460 1744.36 Y Y Y Y Y Y Y Y Y Y Y Y Y 124.97 15 21Jun2012 2.4 8 Auto-Renewal
4885652 1106Social_110612 (1) 1106Social_110612 (1) ALL Lights Offers Get Lights.com Everywhere 40162 06Nov2012 36230 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 64 >=$125K Married N MA US 506 14460 537.82 Y Y Y Y Y Y Y Y Y Y Y Y 85.91 9.97 27Jul2012 17.3 7 Renewal
4897848 TEST_ABCSLF_combo_nov2012_111212 (1) TEST_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Test Get both ABC and Health plus a free bag 40162 12Nov2012 44234 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 64 >=$125K Married N MA US 506 14460 537.82 Y Y Y Y Y Y Y Y Y Y Y Y 85.91 9.97 27Jul2012 17.3 7 Renewal
4899371 1113Cover_111312 (1) 1113Cover_111312 (1) ALL Editorial Newsletter The Big Cover Up 40162 13Nov2012 36263 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 64 >=$125K Married N MA US 506 14460 537.82 Y Y Y Y Y Y Y Y Y Y Y Y 85.91 9.97 27Jul2012 17.3 7 Renewal
4910767 1123Dietfood_112312 (1) 1123Dietfood_112312 (1) ALL Editorial Newsletter The 12 Best Diet Foods 40162 23Nov2012 36265 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 64 >=$125K Married N MA US 506 14460 537.82 Y Y Y Y Y Y Y Y Y Y Y Y 85.91 9.97 27Jul2012 17.3 7 Renewal
4877358 1101Fallhair_110112 (1) 1101Fallhair_110112 (1) ALL Editorial Newsletter 8 Hottest Hair Styles for Fall 41642 01Nov2012 45293 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 $100-$125K Married N MA US 506 12700 67 Y Y Y Y Y Y Y Y Y Y Y Y 15 15 07May2011 2.8 2 Renewal
4897848 TEST_ABCSLF_combo_nov2012_111212 (1) TEST_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Test Get both ABC and Health plus a free bag 41642 12Nov2012 44232 Monday 1 0 0 1 DELIVERED 1 1 0 0 0 F 48 $100-$125K Married N MA US 506 12700 67 Y Y Y Y Y Y Y Y Y Y Y Y 15 15 07May2011 2.8 2 Renewal
4910762 1120Freestuff_112012 (1) 1120Freestuff_112012 (1) ALL Lights Offers Win $500+ of Philosophy Products 41642 20Nov2012 36296 Tuesday 1 0 0 1 DELIVERED 1 1 0 0 0 F 48 $100-$125K Married N MA US 506 12700 67 Y Y Y Y Y Y Y Y Y Y Y Y 15 15 07May2011 2.8 2 Renewal
4877358 1101Fallhair_110112 (1) 1101Fallhair_110112 (1) ALL Editorial Newsletter 8 Hottest Hair Styles for Fall 45712 01Nov2012 45293 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 M MA US 506 14460 387.87 189.92 19.99 29Jun2012 15.8 11 Agent
4878235 1102App_110212 (1) 1102App_110212 (1) ALL Lights Offers Get Free Tablet Access 45712 02Nov2012 36247 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 M MA US 506 14460 387.87 189.92 19.99 29Jun2012 15.8 11 Agent
4893203 TEST_fh_email_CN_2_110912 (1) TEST_fh_email_CN_2_110912 (1) ALL Consumer Marketing Test Fashion Hazard's Gotten A Makeover - Download the Update NOW 45712 09Nov2012 36224 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 M MA US 506 14460 387.87 189.92 19.99 29Jun2012 15.8 11 Agent
4910754 TEST_FriendsFamily_Invite_NOV2012_111912 (1) TEST_FriendsFamily_Invite_NOV2012_111912 (1) ALL Consumer Marketing Test Friends and Family Event for Lights subscribers 45712 19Nov2012 36183 Monday 1 0 0 1 DELIVERED 2 1 0 0 0 M MA US 506 14460 387.87 189.92 19.99 29Jun2012 15.8 11 Agent
4893203 TEST_fh_email_CN_2_110912 (1) TEST_fh_email_CN_2_110912 (1) ALL Consumer Marketing Test Fashion Hazard's Gotten A Makeover - Download the Update NOW 46787 09Nov2012 36236 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 60 $30-$40K Married N MA US 506 14460 131 Y Y Y Y Y Y Y Y Y Y Y Y Y 86 9 22Aug2012 10.1 10 Gift
4878235 1102App_110212 (1) 1102App_110212 (1) ALL Lights Offers Get Free Tablet Access 47882 02Nov2012 36240 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 60 <$15K Married N MA US 506 14460 323.33 Y Y Y Y Y Y Y Y Y Y Y Y Y 33 15 01Aug2011 3.9 3 Renewal
4884394 1105Closet_110512 (1) 1105Closet_110512 (1) ALL Editorial Newsletter How to Organize Your Closet 47882 05Nov2012 36255 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 60 <$15K Married N MA US 506 14460 323.33 Y Y Y Y Y Y Y Y Y Y Y Y Y 33 15 01Aug2011 3.9 3 Renewal
4910752 CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) ALL Consumer Marketing Control Friends and Family Event for Lights subscribers 55807 19Nov2012 36180 Monday 1 0 0 1 DELIVERED 1 1 1 1 0 F MA US 506 14460 265.86 20 10 14Nov2012 0.7 2 Internet
4910765 1121Winter_112112 (1) 1121Winter_112112 (1) ALL Editorial Newsletter How to Wear Winter Make-Up 65981 21Nov2012 36261 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 M 60 $75-$100K Married N FL US 539 45300 573.39 Y Y Y Y Y Y Y Y Y Y Y Y 91 15 19Nov2010 7 6 Gift
4910752 CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) ALL Consumer Marketing Control Friends and Family Event for Lights subscribers 77372 19Nov2012 36179 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 70 $30-$40K Married N MA US 506 14460 321.94 Y Y Y Y Y Y Y Y Y Y Y Y Y 184.94 0 11Jul2012 17.7 14 Partnership
4867611 TEST_all_holiday2012_redribbon2_sp_102912 (1) TEST_all_holiday2012_redribbon2_sp_102912 (1) ALL Consumer Marketing Test Your Lights Magazine Special Renewal Rate 82451 29Oct2012 36120 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 60 $50-$75K Married Y MA US 521 39300 264.74 Y Y Y Y Y Y Y Y Y Y Y Y Y 133.82 13 26Sep2011 16.5 9 Insert
4877358 1101Fallhair_110112 (1) 1101Fallhair_110112 (1) ALL Editorial Newsletter 8 Hottest Hair Styles for Fall 82451 01Nov2012 45294 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 60 $50-$75K Married Y MA US 521 39300 264.74 Y Y Y Y Y Y Y Y Y Y Y Y Y 133.82 13 26Sep2011 16.5 9 Insert
4893202 CONTROL_fh_email_CN_2_110912 (1) CONTROL_fh_email_CN_2_110912 (1) ALL Consumer Marketing Control Fashion Hazard's Gotten A Makeover - Download the Update NOW 89708 09Nov2012 36225 Friday 1 0 0 1 DELIVERED 1 1 0 0 0 F 52 $75-$100K Married N OK US 650 36420 357.65 Y Y Y Y Y Y Y Y Y Y Y 180.91 18.97 08Jun2012 21.2 7 Renewal
4884394 1105Closet_110512 (1) 1105Closet_110512 (1) ALL Editorial Newsletter How to Organize Your Closet 97624 05Nov2012 36281 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 64 $50-$75K Single MA US 506 14460 265.83 Y Y Y Y Y Y Y Y 181.88 10 30Sep2011 21 11 DirectMail
4871895 1031VF_103112 (1) 1031VF_103112 (1) ALL Cons Mktg X-Sells Special Offer for Lights Subscribers 98650 31Oct2012 36237 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 40 $50-$75K Single Y MA US 506 14460 162.9 Y Y Y Y Y Y Y Y Y 35.95 10 13Apr2012 8.8 3 DirectMail
4877358 1101Fallhair_110112 (1) 1101Fallhair_110112 (1) ALL Editorial Newsletter 8 Hottest Hair Styles for Fall 98650 01Nov2012 45293 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 40 $50-$75K Single Y MA US 506 14460 162.9 Y Y Y Y Y Y Y Y Y 35.95 10 13Apr2012 8.8 3 DirectMail
4899371 1113Cover_111312 (1) 1113Cover_111312 (1) ALL Editorial Newsletter The Big Cover Up 99953 13Nov2012 36265 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 52 $40-$50K Married N MA US 506 14460 179.28 Y Y Y Y Y Y Y Y 72.36 0 17Jan2012 18.8 8 Partnership
4871892 1030Fishtail_103012 (1) 1030Fishtail_103012 (1) ALL Editorial Newsletter How to Fishtail a Braid 106475 30Oct2012 36225 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $50-$75K Married N MA US 506 14460 58 Y Y Y Y Y Y Y Y Y 25 15 10Oct2012 1 2 Auto-Renewal
4878235 1102App_110212 (1) 1102App_110212 (1) ALL Lights Offers Get Free Tablet Access 106475 02Nov2012 36240 Friday 1 0 0 1 DELIVERED 1 1 0 0 0 F 58 $50-$75K Married N MA US 506 14460 58 Y Y Y Y Y Y Y Y Y 25 15 10Oct2012 1 2 Auto-Renewal
4899371 1113Cover_111312 (1) 1113Cover_111312 (1) ALL Editorial Newsletter The Big Cover Up 106475 13Nov2012 36260 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $50-$75K Married N MA US 506 14460 58 Y Y Y Y Y Y Y Y Y 25 15 10Oct2012 1 2 Auto-Renewal
4893202 CONTROL_fh_email_CN_2_110912 (1) CONTROL_fh_email_CN_2_110912 (1) ALL Consumer Marketing Control Fashion Hazard's Gotten A Makeover - Download the Update NOW 114988 09Nov2012 36225 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 M 90 >=$125K Single N MA US 506 14460 1507.25 Y Y Y Y Y Y Y Y Y Y 267.74 18.97 27Sep2012 19 14 Renewal
4897844 CONTROL_ABCSLF_combo_nov2012_111212 (1) CONTROL_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Control Get both ABC and Health plus a free bag 114988 12Nov2012 44230 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 M 90 >=$125K Single N MA US 506 14460 1507.25 Y Y Y Y Y Y Y Y Y Y 267.74 18.97 27Sep2012 19 14 Renewal
4910752 CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) ALL Consumer Marketing Control Friends and Family Event for Lights subscribers 114988 19Nov2012 36179 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 M 90 >=$125K Single N MA US 506 14460 1507.25 Y Y Y Y Y Y Y Y Y Y 267.74 18.97 27Sep2012 19 14 Renewal
4867606 CONTROL_all_holiday2012_redribbon2_sp_102912 (1) CONTROL_all_holiday2012_redribbon2_sp_102912 (1) ALL Consumer Marketing Control Your Lights Magazine Special Renewal Rate 119779 29Oct2012 36117 Monday 1 0 0 1 DELIVERED 1 1 0 0 0 F 60 $75-$100K Married Y MA US 506 14460 214.94 Y Y Y Y Y Y Y Y Y Y Y Y 214.94 16 16May2011 15.8 14 Renewal
4885652 1106Social_110612 (1) 1106Social_110612 (1) ALL Lights Offers Get Lights.com Everywhere 122565 06Nov2012 36244 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 44 >=$125K Married Y MA US 506 14460 90.44 Y Y Y Y Y Y Y Y Y Y Y 1.5 1.5 04Jan2012 0.9 1 Partnership
4900355 1114News_111412 (1) 1114News_111412 (1) ALL Lights Offers FREE Email Newsletters & Mobile Updates 122565 14Nov2012 36343 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 44 >=$125K Married Y MA US 506 14460 90.44 Y Y Y Y Y Y Y Y Y Y Y 1.5 1.5 04Jan2012 0.9 1 Partnership
4867611 TEST_all_holiday2012_redribbon2_sp_102912 (1) TEST_all_holiday2012_redribbon2_sp_102912 (1) ALL Consumer Marketing Test Your Lights Magazine Special Renewal Rate 124585 29Oct2012 36121 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 $75-$100K Married MD US 511 47900 247.94 Y Y Y Y Y Y Y Y Y Y 115.94 15 11Jul2012 16.8 9 Auto-Renewal
4871892 1030Fishtail_103012 (1) 1030Fishtail_103012 (1) ALL Editorial Newsletter How to Fishtail a Braid 124585 30Oct2012 36227 Tuesday 1 0 0 1 DELIVERED 1 1 0 0 0 F 48 $75-$100K Married MD US 511 47900 247.94 Y Y Y Y Y Y Y Y Y Y 115.94 15 11Jul2012 16.8 9 Auto-Renewal
4884394 1105Closet_110512 (1) 1105Closet_110512 (1) ALL Editorial Newsletter How to Organize Your Closet 124585 05Nov2012 36282 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 $75-$100K Married MD US 511 47900 247.94 Y Y Y Y Y Y Y Y Y Y 115.94 15 11Jul2012 16.8 9 Auto-Renewal
4893203 TEST_fh_email_CN_2_110912 (1) TEST_fh_email_CN_2_110912 (1) ALL Consumer Marketing Test Fashion Hazard's Gotten A Makeover - Download the Update NOW 124585 09Nov2012 36225 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 $75-$100K Married MD US 511 47900 247.94 Y Y Y Y Y Y Y Y Y Y 115.94 15 11Jul2012 16.8 9 Auto-Renewal
4885652 1106Social_110612 (1) 1106Social_110612 (1) ALL Lights Offers Get Lights.com Everywhere 127630 06Nov2012 36230 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 44 >=$125K Married Y NY US 501 35620 222.79 Y Y Y Y Y Y Y Y Y Y 118.88 7 22Sep2011 12.5 9 Renewal
4890333 1108Dice_110812 (1) 1108Dice_110812 (1) ALL Cons Mktg X-Sells You Have Been Selected by Lights 127630 08Nov2012 36359 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 44 >=$125K Married Y NY US 501 35620 222.79 Y Y Y Y Y Y Y Y Y Y 118.88 7 22Sep2011 12.5 9 Renewal
4910752 CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) CONTROL_FriendsFamily_ Invite_NOV2012_111912 (1) ALL Consumer Marketing Control Friends and Family Event for Lights subscribers 132088 19Nov2012 36178 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 60 >=$125K Married N MA US 506 14460 706.15 Y Y Y Y Y Y Y Y Y Y Y Y 185.88 15 26Jun2012 14.4 13 Renewal
4910767 1123Dietfood_112312 (1) 1123Dietfood_112312 (1) ALL Editorial Newsletter The 12 Best Diet Foods 134282 23Nov2012 36265 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 >=$125K Married Y MA US 506 14460 149 Y Y Y Y Y Y Y Y Y Y Y Y 20 20 28Dec2011 1 1 Agent
4871895 1031VF_103112 (1) 1031VF_103112 (1) ALL Cons Mktg X-Sells Special Offer for Lights Subscribers 135677 31Oct2012 36240 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F MA US 506 14460 312.84 94.94 18.97 20Jun2012 15.8 6 Renewal
4910754 TEST_FriendsFamily_Invite_NOV2012_111912 (1) TEST_FriendsFamily_Invite_NOV2012_111912 (1) ALL Consumer Marketing Test Friends and Family Event for Lights subscribers 135677 19Nov2012 36175 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F MA US 506 14460 312.84 94.94 18.97 20Jun2012 15.8 6 Renewal
4910754 TEST_FriendsFamily_Invite_NOV2012_111912 (1) TEST_FriendsFamily_Invite_NOV2012_111912 (1) ALL Consumer Marketing Test Friends and Family Event for Lights subscribers 137899 19Nov2012 36182 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 44 $75-$100K Married N MA US 506 14460 256.47 Y Y Y Y Y Y Y Y Y Y Y Y Y 49.57 15 13Nov2012 12.2 3 Agent
4871892 1030Fishtail_103012 (1) 1030Fishtail_103012 (1) ALL Editorial Newsletter How to Fishtail a Braid 142088 30Oct2012 36225 Tuesday 1 0 0 1 DELIVERED 5 1 0 0 0 F 52 $75-$100K Married N MA US 506 14460 375.87 Y Y Y Y Y Y Y Y Y Y Y Y Y 116.97 18 05Mar2012 15.5 9 Renewal
4888737 1107Fallmu_110712 (1) 1107Fallmu_110712 (1) ALL Editorial Newsletter The 8 Most Gorgeous Fall Makeup Colors 142088 07Nov2012 36270 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 52 $75-$100K Married N MA US 506 14460 375.87 Y Y Y Y Y Y Y Y Y Y Y Y Y 116.97 18 05Mar2012 15.5 9 Renewal
4900355 1114News_111412 (1) 1114News_111412 (1) ALL Lights Offers FREE Email Newsletters & Mobile Updates 142088 14Nov2012 36316 Wednesday 1 0 0 1 DELIVERED 1 1 0 0 0 F 52 $75-$100K Married N MA US 506 14460 375.87 Y Y Y Y Y Y Y Y Y Y Y Y Y 116.97 18 05Mar2012 15.5 9 Renewal
4897844 CONTROL_ABCSLF_combo_nov2012_111212 (1) CONTROL_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Control Get both ABC and Health plus a free bag 142352 12Nov2012 44231 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 70 $40-$50K Married N MA US 14460 379.79 Y Y Y Y Y Y Y Y Y Y Y Y 86.94 15 30Mar2012 21.9 7 Renewal
4899371 1113Cover_111312 (1) 1113Cover_111312 (1) ALL Editorial Newsletter The Big Cover Up 146436 13Nov2012 36264 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F MA US 506 14460 211.95 37.32 0 03Oct2012 17.4 4 Partnership
4910754 TEST_FriendsFamily_Invite_NOV2012_111912 (1) TEST_FriendsFamily_Invite_NOV2012_111912 (1) ALL Consumer Marketing Test Friends and Family Event for Lights subscribers 146436 19Nov2012 36175 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F MA US 506 14460 211.95 37.32 0 03Oct2012 17.4 4 Partnership
4910765 1121Winter_112112 (1) 1121Winter_112112 (1) ALL Editorial Newsletter How to Wear Winter Make-Up 146436 21Nov2012 36261 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F MA US 506 14460 211.95 37.32 0 03Oct2012 17.4 4 Partnership
4890333 1108Dice_110812 (1) 1108Dice_110812 (1) ALL Cons Mktg X-Sells You Have Been Selected by Lights 147146 08Nov2012 36351 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $50-$75K Single Y FL US 539 149.97 Y Y Y Y Y Y Y 20 20 04Jan2011 1.9 1 Agent
4899371 1113Cover_111312 (1) 1113Cover_111312 (1) ALL Editorial Newsletter The Big Cover Up 147146 13Nov2012 36265 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $50-$75K Single Y FL US 539 149.97 Y Y Y Y Y Y Y 20 20 04Jan2011 1.9 1 Agent
4910765 1121Winter_112112 (1) 1121Winter_112112 (1) ALL Editorial Newsletter How to Wear Winter Make-Up 147146 21Nov2012 36261 Wednesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $50-$75K Single Y FL US 539 149.97 Y Y Y Y Y Y Y 20 20 04Jan2011 1.9 1 Agent
4867611 TEST_all_holiday2012_redribbon2_sp_102912 (1) TEST_all_holiday2012_redribbon2_sp_102912 (1) ALL Consumer Marketing Test Your Lights Magazine Special Renewal Rate 148021 29Oct2012 36120 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $100-$125K Married N MA US 506 14460 809.81 Y Y Y Y Y Y Y Y Y Y Y Y Y 174.83 8 08Oct2012 21.3 11 OtherDTP
4878235 1102App_110212 (1) 1102App_110212 (1) ALL Lights Offers Get Free Tablet Access 148021 02Nov2012 36247 Friday 1 0 1 0 SOFT BOUNCE 0 0 0 0 0 F 58 $100-$125K Married N MA US 506 14460 809.81 Y Y Y Y Y Y Y Y Y Y Y Y Y 174.83 8 08Oct2012 21.3 11 OtherDTP
4885652 1106Social_110612 (1) 1106Social_110612 (1) ALL Lights Offers Get Lights.com Everywhere 148021 06Nov2012 36243 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 58 $100-$125K Married N MA US 506 14460 809.81 Y Y Y Y Y Y Y Y Y Y Y Y Y 174.83 8 08Oct2012 21.3 11 OtherDTP
4885652 1106Social_110612 (1) 1106Social_110612 (1) ALL Lights Offers Get Lights.com Everywhere 149084 06Nov2012 36243 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $50-$75K Single N MA US 506 14460 291.91 Y Y Y Y Y Y Y Y Y Y 134.97 15 07Nov2011 15.3 10 Renewal
4897848 TEST_ABCSLF_combo_nov2012_111212 (1) TEST_ABCSLF_combo_nov2012_111212 (1) ALL Consumer Marketing Test Get both ABC and Health plus a free bag 149084 12Nov2012 44233 Monday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $50-$75K Single N MA US 506 14460 291.91 Y Y Y Y Y Y Y Y Y Y 134.97 15 07Nov2011 15.3 10 Renewal
4899371 1113Cover_111312 (1) 1113Cover_111312 (1) ALL Editorial Newsletter The Big Cover Up 149084 13Nov2012 36267 Tuesday 1 0 0 1 DELIVERED 0 0 0 0 0 F 62 $50-$75K Single N MA US 506 14460 291.91 Y Y Y Y Y Y Y Y Y Y 134.97 15 07Nov2011 15.3 10 Renewal
4877358 1101Fallhair_110112 (1) 1101Fallhair_110112 (1) ALL Editorial Newsletter 8 Hottest Hair Styles for Fall 149388 01Nov2012 45293 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 $100-$125K Married N MA US 506 14460 685.17 Y Y Y Y Y Y Y Y Y Y 183.82 15 31Jan2012 20.8 13 Renewal
4878235 1102App_110212 (1) 1102App_110212 (1) ALL Lights Offers Get Free Tablet Access 149388 02Nov2012 36247 Friday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 $100-$125K Married N MA US 506 14460 685.17 Y Y Y Y Y Y Y Y Y Y 183.82 15 31Jan2012 20.8 13 Renewal
4890333 1108Dice_110812 (1) 1108Dice_110812 (1) ALL Cons Mktg X-Sells You Have Been Selected by Lights 149388 08Nov2012 36349 Thursday 1 0 0 1 DELIVERED 0 0 0 0 0 F 48 $100-$125K Married N MA US 506 14460 685.17 Y Y Y Y Y Y Y Y Y Y 183.82 15 31Jan2012 20.8 13 Renewal
4910754 TEST_FriendsFamily_Invite_NOV2012_111912 (1) TEST_FriendsFamily_Invite_NOV2012_111912 (1) ALL Consumer Marketing Test Friends and Family Event for Lights subscribers 150736 19Nov2012 36174 Monday 1 0 0 1 DELIVERED 0