Assignment

EMG4006ExampleofMarketingExpenseChartforChapter4-MarketingPlan1.xlsx

Sheet1

Five Year Proforma Marketing Budget
Company:
Year:	Actual	1	2	3	4	5
Year ending Dec. 31,
General Marketing
-
-
Advertising
-
-
Promotions
-
-
Public Relations
-
-
Sales Activities
-
-
Grand Total Budget
Instructions:
Show the year in each column including the current year for the actual marketing expense for the past 12 months.
Describe details of each category of Marketing expense as line items (General Marketing Expenses, Advertising Expenses,
Promotions Expenses, Public Relations Expenses, and Sales Activities).
Indicate the forecast gross value of expense for each line item described, timed as to the year in which the expense will occur.
In the "Actual" column indicate the value of the actual marketing expenses incurred in the past 12 months, prior to the Expansion Plan.