Email assignment
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EmailWriting22.pptxEmail Writing
Work Emails
Brief
Focused
Complete
Audience is key
Know your purpose before you begin (what do you want the receiver to do?)
Subject Line
Effective?
“IMPORTANT!”
“Budget Meeting”
“Request to push budget meeting back”
Your email will be read or deleted based on the subject line
Structure
Dear So-and-So,
Start directly (main point)
Reasons why
Action Items
“Thank you very much.”
Professional signature
Brief, focused, complete
Email requires bottom-line writing
Move your reader to action
Specify the response you want
Make one point per email
If you have to make two, use spacing, formatting and brevity tools to offset secondary point
Brief, focused, complete
One point per email
If you have to make more, use brevity tools to offset secondary points
Brevity tools
Formatting
Spacing
Subheads
Bold / italics / underline
Highlighting
Style
Use brevity tools to guide reader
Avoid large blocks of text
Short paragraphs (3 sentences max)
Tone
Friendly
But avoid “funny”
No emojis
NO ALL CAPS!
No “Twitter speak”
“Crowded-elevator” rule
Gut
Understand your audience
Work email
Brief, focused, complete
Know the audience
Know your purpose
Informative subject line
Professional tone
Your reputation spreads through email
