bad emails

· Content (15 points)

· Informative subject line

· Effective buffer sentence(s) followed by …

· Clear, direct message that gives the most important information

· Full explanation of “why”

· Respectful, professional tone throughout

· Structure (15 points)

· Follows structure as outlined on “Email Writing” PPT

· Message is organized logically (buffer, main point, reasons why, etc.)

· No rambling/topic drift

· Short paragraphs and sentences

· Uses brevity tools to guide the reader and highlight key points

· Language (10 points)

· Use Grammar and Language Checklist as a guide