Effectiveness of Messages

From: Chantel E. Ollinger Date: xx/xx/xxxx 11:52 p.m. Subject: High-Priority Review

Hello,

I am busy responding to the numerous media requests we’ve received regarding the incident, so thank you for stepping up to help review the campaign messages. Sharon from manufacturing and I sat down this evening to create a communication plan and draft messages that we are planning to release to the public ASAP. Our goal is to communicate the actions the company will take to improve the safety of our products and quickly restore trust with our target audiences. For part of our efforts, we organized a last-minute focus group to gather metrics based on our target audiences. Please review our  communication plan  and provide feedback, in an executive summary, on the effectiveness of each message related to each target audience. I would especially like to know whether the message content and delivery method we are proposing will be effective. Please evaluate the messages using other appropriate measures of effectiveness based on our target audiences and communication goals as you see fit.

Please let me know if you have any questions.

Thanks,

Chantel [email protected] CEO | Toys For All