ElvisS__MGT411_r2_Innovation_and_Competitive_Advantage_Changing_Environments_grading_guide_Week2.doc

Innovation and Competitive Advantage Grading Guide

MGT/411 Version 2

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Innovation and Competitive Advantage: Changing Environments Grading Guide

MGT/411 Version 2

Innovative and Creative Business Thinking

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Individual Assignment: Innovation and Competitive Advantage: Changing Environments

Purpose of Assignment

The individual assignment due in Week 2 provides students with an opportunity to analyze factors involved in the development of innovative strategies through an exploration of an innovation planning processes. This assignment also provides students with an opportunity to analyze how innovation impacts traditional strategic management approaches through am assessment of strategies used to build an innovative and entrepreneurial organization.

Resources Required

Managing Innovation and Entrepreneurship, Ch. 4, p. 69

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

The student selects an appropriate organization other than those listed (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage.

X

Vodaphone

The student discusses and analyzes how the selected organization is meeting the concepts of Competitive Advantages (six processes to maintain innovation) discussed in Hisrich and Kearney (2014), page 69.

X

The organization of the paper made it difficult to ascertain whether these six processes were fully addressed.

The student describes the organizational leadership philosophy on innovation.

X

The writing mechanics (e.g. sentence structure, grammar, word choice) made it difficult to determine whether these elements of the paper were fully met.

The student includes activities the organization is actively engaged in to sustain competitive advantage within its industry.

X

The student includes R&D initiatives the organization is involved in for long-term competitive advantage.

X

The paper 750 to 1,050 words in length.

X

Total Available

Total Earned

7

4/7

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

X

Do not forget to add a title to your papers. Please refer to the APA Sample or see me for additional guidance.

Intellectual property is recognized with in-text citations and a reference page.

X

One source missed in references

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

X

Sentence structure and grammar errors were found throughout the paper and made it difficult to read and understand. Please refer to writing resources within CWE or seek tutoring services to assist with enhancing your writing skills.

Sentences are complete, clear, and concise.

X

Rules of grammar and usage are followed including spelling and punctuation.

X

Total Available

Total Earned

 

3

1/3

Assignment Total

#

10

5/10

Additional comments:

The content of your paper appeared to meet some of the requirements and could be enhanced by using clear headers to identify the key elements. You demonstrated a good grasp of Vodaphone. Readability and flow could be improved by correcting grammar and sentence structure issues.