Elevator Speech

Marketing Yourself (MAR 4354) Elevator Speech Scoring Rubric

Criteria Does Not Meet Standards

Approaches Standards Meets or Exceeds Standards

Introduction

Did not introduce themselves.

Made introduction but wasn’t clear enough.

Made strong introduction.

Informativeness

Gives very little information on themselves or their background.

Gives some information on themselves – information does not link to job target or job target not stated.

Gives sufficient information to generate interest; information shows sufficient link to desired job target.

Uniqueness

Has no unique selling proposition.

Has a point of view and some unique information; could be stronger.

Has a clearly unique selling proposition that defines them.

Conclusion

Did not end with an action request.

Ended with an action request but wasn’t clear and/or strong enough.

Ended with a clear and solid action request.

Energy and Enthusiasm

Does not show enthusiasm or energy. Seems uninterested or does not project and hard to hear information. Too slow/Too fast.

Shows some enthusiasm and interest in the person or position. Could show more passion for the desired career. Some material was hard to understand.

Shows great enthusiasm and energy. Has passion for prior experience and how it relates to desired job or career or passion for job target is very evident. Material presented clearly.