Business Model Canvas

Zachary Higgs

Southern New Hampshire University

Driving Business Opportunities 22EW3

January 23, 2022

Introduction

The new proposed product for Apple Inc is a new MacBook Air. It is an upgraded version of the current MacBook, which will be lighter and more appealing than this. The development will comprise features like a variety of colors that look like the iMac and possess off-white bezels. Its body will be slimmer than the current one. It will have a 1080p camera and lack the wedge design that is in the market for the current MacBook. The product will also lack an SD card slot and the HDMI while it will possess a mini-LED display.

How it fits

Apple Inc is prominent for its innovative technologies that have revolutionized the industry in many years since the company’s inception. The different products that Apple Inc has introduced in the market in its years of operation have surpassed the technological quotient that most companies hanker for. Introducing a new product, the new MacBook Air is a great invention that aligns with the technological aspect that the company has always pushed for (MacRumors Staff, 2022). Unveiling this product is in line with the company’s strategic plan that is focused on broad differentiation. Broad differentiation primarily means that the company manufactures products with unique features that distinguish them from industry competitors. An additional product like the new MacBook Air will come in handy in supporting this plan while augmenting the profitability that the company currently registers (MacRumors Staff, 2022).

On the other hand, the introduction of this product is in congruence with Apple Inc’s mission to “bring the best personal computer products to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world” and this means that the company is on its steady growth route to dominating the industry (Rowland, 2020). In retrospect, Apple Inc has always manufactured modernized products as evidenced in the different iPhone versions that always come with enhanced features in their subsequent releases (MacRumors Staff, 2022).

Justification

The ROI (Return on Investment) for the new MacBook Air is not yet in proper calculation since it’s a product that is in the offing. However, the data from previous years of production show that the MacBook computer is one of the best-selling products that Apple Inc has ever sold in its years of operation. In this case, a new one will without doubt significantly increase the sales to resultantly broaden the company’s profitability margin.

Enhancing the mission

The product enhances the company’s overall mission because it is geared towards providing the consumers with a product that has exceptional features as an upgrade from the current one. It is a development that works in alignment with the company’s mission to provide the best experience and computer functionality for people of all kinds that are interested in personal computers.

References

MacRumors Staff. (2022). What's Next for the MacBook Air. MacRumors. Retrieved 8 January 2022, from https://www.macrumors.com/roundup/macbook-air/ .

Rowland, C. (2020). Apple Inc.’s Mission Statement and Vision Statement (An Analysis). Panmore Institute. Retrieved 23 January 2022, from http://panmore.com/apple-mission- statement-vision- statement#:~:text=Apple's%20corporate%20mission%20is%20%E2%80%9Cto,that%20i nfluences%20the%20possibilities%20of.