Copy Platform and Print Ad

Ad Source: Huda Osni; Wado Series Print Ad.

HEADLINE Gives first solid information about the product.

In this case, they chose to highlight just the name of the product, but the limit of a headline is usually 8 words.

SUBHEAD Helps expand what was said in the main headline.

Here, “the greenest of them kicks” is used to explain what the headline “WADO” meant.

ILLUSTRATION Must be directly related to the headline and body copy. Helps grab the readers’ attention.

In this ad, an environmentally conscious sneaker was used as the main illustration.

BODY COPY Serves to inform the reader about the product.

This ad’s copy explains what happens when people purchase a pair of sneakers.

CLOSINGS Provides logo, gives a direct command, and offers contact info.

In this ad, only a logo is displayed. Make sure to also include a call to action (visit us online, call today, follow us, etc.) and contact information.

ELEMENTS OF A PRINT AD