Element Assessment Assignments-Format: Static Imagery

Template for Element Assessment #1 – Format: Static Imagery

Select a marketing communication (not merely a brand logo) that employs a static image as its primary source of communicative information. Then complete the assignment sheet instructions, focusing your assessment on the static imagery and using the template as a guide. NOTE: although there are no limitations to how much you can write, you should write at least several sentences to a full paragraph for each cell entry.

Communication Piece – Provide a high-quality, large image of the marketing communication you are assessing within your document, as well as the URL if possible.

Audience, Marketing Goals, Communication Objectives – Briefly discuss what you feel are the target audience(s) for this communication piece. Then discuss what you feel are the general marketing goals of the communication, as well as the specific communication objectives. DO THIS FIRST!

Imagery Design Element List each element separately and describe, evaluate, and recommend with a focus on each element.	2. Element-focused Description Describe the ad/communication in terms of the design element. Focus on describing how each element is portrayed and/or how the communication has been constructed with the element in mind.	3. Element-focused Evaluation Evaluate the effectiveness of each design element portrayal/usage in terms of its ability to enhance communication in general as well as with respect to your view of the ad’s marketing and communication goals.	4. Element-focused Recommendation Recommend changes to the way the element is constructed or portrayed that would enhance the efficacy of the messaging with respect to the proposed communication goal(s). Provide rationale for each suggestion.
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Referenced Elements – For each of the at least five elements that you used in completing this assignment, list a reference source from one of the design books assigned for our course, one of the assigned readings regarding music, written/spoken word, voice, etc., or from any other source. For each, include the source (book and page number, article title, URL, etc.).

Assignment Structure – You should view this template as a strong guide. You can download it and write directly into it or determine the final structure of the submitted assignment as you desire, keeping in mind that each step must be completed.

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