Celine Advertising Campaign - Digital Marketing

Element 1

● 2500 Word Individual Written Report 15/06/21, BRAND COMMUNICATION STORY TELLING AND AW21 campaign proposal It has been argued that “marketing is increasingly less about the products and services we produce and sell, and more about the stories we tell”. Critically assess this statement, in the proposal for the advertising campaign for CELINE AW21

Report structure

• Executive summary • Brand introduction • Story telling in fashion why is important (use secondary research data to support this

section) • Target customer of the brand (SEGMENTATION 4 CATEGORIES) • Competitor analysis of the BRAND and POP/POD • SEASONALITY IN FASHION POST COVID: SWOT • PESTEL • Competitors of BRAND

SMART objectives of the advertising campaign for AW21 TRISHNA DIGITAL PROMOTION FOR AW21

● RACE framework for the Digital PROMOTION ● Current SELECTED BRAND DIGITAL MARKETING SWOT

OFFLINE PROMOTION FOR AW21

● Offline promotion strengths and weaknesses ( use of secondary research) ● AIDA framework for the objectives of the OFFLINE campaign ● timeline of the offline promotion table EXCEL

Conclusions

Recommendations REFERENCES APPENDIX