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The Stages of Effective Message Creation for the

Stakeholder Communications AssigNment

The stakeholder I am writing to is: ____________________________.

Step 1:

Who is your audience?

What are their characteristics?

What makes them unique?

How will they react to your message?

PLAN: Get the content right.

55%

Type your answers to the questions above.

Who is your audience?

What are their characteristics?

What makes them unique?

How will they react to my message?

What is the situation that has motivated you to communicate?

What obstacles must you overcome?

How will the message provide a strong argument and sufficient use of evidence?

Type your answers to the questions above.

Why am I writing this?

What obstacles must I overcome?

How will my message provide a strong argument and sufficient evidence? (You don’t have a lot of details to share right now. So, the key is to ensure you build credibility and address the audience’s needs)

How much information does the audience need to know?

What will be the arrangement of arguments?

1. Chronological?

2. Descriptive?

3. Facts vs. Analysis?

Write your answers to the questions above.

At this point in time (early in the morning), how much information does the audience need to know? (Remember, you don’t know much at this point).

How will you organize your message?

What needs to be communicated in the first paragraph?

What needs to be communicated in the second paragraph?

What do I want my audience to do?

How do I want my audience to feel after reading my message?

WRITE: Get the delivery right.

25%

What style would the audience prefer for this communication under the circumstances?

· Formal

· Informal

Are there any “red flag” words that could create a negative response?

What is your syntactic choice?

· Active

· Passive

What is the design of this communication?

· Letter

· Email

· Memo

· Report

Type your answers to the questions above.

What should my writing style be?

Are there any red flags that can create a negative response?

What is my syntactic choice?

What is my communication design/document type?

YOU DO NOT NEED TO WRITE ANYTHING TO ADDRESS THE FRAMEWORK BELOW. THIS IS HERE TO HELP YOU START THINKING ABOUT WHAT YOU WILL EVENTUYALLY WRITE.

Typical Deductive Framework for a Business Argument and Related Paragraph Structure

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