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Exhibit 1 EFAS Table for Best Buy Co., Inc. 2010
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External Factors
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Weight
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Rating
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Weighted Score
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Comments
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Opportunities
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1. Constant evolution of technology
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0.20
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5.0
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1.00
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well positioned
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2. Expansion of product lines
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0.10
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4.1
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0.41
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constant
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3. Acquisitions of rivals
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0.05
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2.5
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0.13
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-
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4. Global expansion
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0.10
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3.0
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0.30
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continuously expanding
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5. Online growth potential
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0.10
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3.0
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0.30
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will take time
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Threats
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1. Internet-based and brick-and-mortar competitors
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0.20
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5.0
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1.00
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well positioned, Best Buy weak globally
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2. Economic downturn
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0.10
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3.0
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0.30
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questionable
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3. Instant Price Discovery
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0.05
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4.5
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0.23
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well positioned
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4. Lawsuit on "price match" policy and
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misrepresented warranties
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0.10
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3.0
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0.30
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-
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Total Scores
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1.00
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3.96
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