TOWS/SFAS Matrix

profileesession81
EFASTableforBestBuyCo.docx

Exhibit 1 EFAS Table for Best Buy Co., Inc. 2010

External Factors

Weight

Rating

Weighted Score

Comments

Opportunities

1. Constant evolution of technology

0.20

5.0

1.00

well positioned

2. Expansion of product lines

0.10

4.1

0.41

constant

3. Acquisitions of rivals

0.05

2.5

0.13

-

4. Global expansion

0.10

3.0

0.30

continuously expanding

5. Online growth potential

0.10

3.0

0.30

will take time

Threats

1. Internet-based and brick-and-mortar competitors

0.20

5.0

1.00

well positioned, Best Buy weak globally

2. Economic downturn

0.10

3.0

0.30

questionable

3. Instant Price Discovery

0.05

4.5

0.23

well positioned

4. Lawsuit on "price match" policy and

misrepresented warranties

0.10

3.0

0.30

-

Total Scores

1.00

3.96