Education 3

QUESTION 1

Please define the concept of a political-economic approach. What are some of its key principles? Using HIV/AIDS as an example, please address/answer the following question: What issues would a political-economic approach address in terms of potential action or actions?

Your response should be at least 200 words in length. 



QUESTION 2

As you are aware by now, the concept of social marketing is being widely used to influence health behavior. Please define the term social marketing and then discuss some of this concept’s key principles. Also, explain how social marketing is being used in various health promotion programs.

Your response should be at least 200 words in length. 



QUESTION 3

The Social Cognitive Theory (SCT) explains how people acquire and maintain certain behavioral patterns. Please outline some of those patterns, and explain why they occur in the first place. Also, indicate how health promotion practitioners use this theory’s principles in order to design effective behavior change interventions.

Your response should be at least 200 words in length. 



25 points

QUESTION 4

Diffusion of Innovation (DOI) Theory explains how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product. Define the term social system as it is being used in this context. Then, discuss the key aspects/elements of these three factors that influence adoption of an innovation. Please provide a couple of supporting examples applicable to each of these three factors:

1 compatibility

2 complexity, and

3 observability

Your response should be at least 200 words in length.