Business Plan/Proposal

The undersigned reader acknowledges that any information provided by RISE UP- OVERCOMING CHALLENGES in this business plan, other than information that is in the public domain, is confidential in nature, and that any disclosure or use of same by the reader may cause serious harm or damage to the organization Rise Up- Overcoming Challenges and its Clients. Therefore, the undersigned agrees not to disclose it without express written permission from the President, Rise Up- Overcoming Challenges Organization.

Rise Up - Overcoming Challenges, Org, is a professional and licensed Life Coaching Organization that is specialized in helping clients achieve their personal goals and improving their competence, capacity, and productivity. The scope of our business offerings covers areas such as business, overcoming challenges in life, dealing with addictions, personal improvement coaching, family and relationship coaching, weight loss and fitness coaching, and financial coaching.

Our corporate office will be in Orlando Florida, United States of America.

Rise Up- Overcoming Challenges, Org, is client-focused, and result driven life coaching organization that provides broad-based motivational, learning approaches and experience at an affordable fee that will not, in any way, put a hole in the pocket of our clients.  We will ensure that we work hard to meet and surpass all our clients’ expectations as it relates to their career and personal goals whenever they seek our services.

Rise Up- Overcoming Challenges, Org, will always have our clients’ overall best interest and their success always come first, everything we do, is led by our values and professional ethics. We will ensure that we hire professional and certified life coaches with various skill set areas that are well experienced and passionate in helping our clients achieve their personal goals within record time.

Rise Up- Overcoming Challenges, Org, will, always, demonstrate her commitment to sustainability, both individually and as a personal training organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our overall business goal is to position our life coaching organization to become the leading personal training / coaching brand in the coaching industry in the whole of Orlando, Florida United States of America, and also to be amongst the top 10 personal training and coaching business in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Orlando is the right place to launch our personal training cum life coaching business.

Rise Up- Overcoming Challenges is founded by Geraldine Sullivan, Founder, and Co-founders, Vincent Constant, Maurice Mosby, Mia Peterson, and who are all experienced and renowned personal effectiveness.

(Write after you’ve completed the rest of the business plan.)

This section explains the basic elements of your business. Include each of the below:

1. Company mission statement

Our mission is to provide affordable professional and highly effective personal training / life coaching services to a wide range of clients that cuts across different divides.

2. Company philosophy and vision

We live by the following values that are important to our organizational philosophy: Honesty, integrity, fun, innovation and community.

Our vision is to build a highly competitive and effective life coaching business that will become the number one choice for both individuals and corporate organizations in Orlando, FL, and the whole of the United States of America

3. Company goals

Our overall business goal is to position Rise Up- Overcoming Challenges to become one of the leading life coaching brands in the industry in the whole of Orlando Florida, and also to be amongst the top 10 personal training and coaching brands in the USA and the World in 10 years.

4. Target market

Our target markets are college students, career personnel and business executives who want to lead a better life and become successful in their endeavors. Our target market as a life coaching company cuts across people of different class and from all walks of life. We are coming into the personal development and coaching industry with a business concept and company’s profile that will enable us work with the clients at different learning stages and different statuses.

5. Industry

The Life Coaches industry revenue is expected to increase gradually after the drop in disposable income and a spike in the national unemployment rate as a result of the COVID-19 (coronavirus) pandemic, which encouraged consumers to shy away from discretionary purchases and expensive services, such as industry services.

The demand for industry services usually increases in times of economic distress and low confidence and the consumers are starting to be able to afford life coaches as the economy slowly bounces back to growth, which is likely to increase growth.

Industry operators that are taking on clients have shifted from in-person meetings to phone or video calls to continue helping their clients while complying with health and safety guidelines. Rise Up- Overcoming Challenges fits into the current and future trends by using both in-person sessions, phone calls, and online coaching services.

6. Legal structure

a. Rise Up- Overcoming Challenges is a non-government, non-profit organization. The founders chose this type of business because its sole purpose is to offer coaching services by raising funds from investors and well-wishers.

b. The organization was founded by the Geraldine Sullivan and is headed by a team of four directors including the Founder. The directors include Geraldine Sullivan, Vincent Constant, Maurice Mosby, and Mia Peterson.

Rise Up- Overcoming Challenges will offer diverse personal training, and life coaching services within the scope of the personal training and life coaching industry in the US, and across the globe. Our intention of starting our life coaching organization is to help our clients achieve their personal goals and improving their competence, capacity and productivity by overcoming challenges that afflict them.

Our service offerings are listed below;

· Divorce Support

· Personal improvement coaching

· Family and relationship coaching

· Weight loss and fitness coaching

· Career and financial coaching

· Online Coaching Services

· Retailing of Self – help Books and Materials

· Overcoming addiction, traumas, and other adverse life experiences.

This section provides details on your industry, the competitive landscape, your target market and how you will market your business to those customers.

Market research

The Life Coach industry comprises entities, either individuals or companies, which provide counseling services to people in the areas of personal growth, relationship issues, career path and related topics. The demand for this industry is both positively and negatively correlated with the state of the overall economy. During economic contractions, many consumers seek out industry services, because life coaches are trained to help businesses and individuals navigate stressful situations, such as economic slowdowns. Conversely, since industry services are considered largely discretionary, life coaches are likely to get cut from the consumers' budgets when funds are tight.

Therefore, over the five years to Rise Up- Overcoming Challenges, the Life Coach industry is anticipated to continue expanding as consumers and businesses recover from the COVID-19 pandemic and demand industry services. The growing economy will lead to higher per capita disposable incomes and more secure career outlooks for Americans where the primary focus of the business will be directed. Although growth in the overall economy will lessen the need for industry services to a degree, continued struggles along numerous segments of the economy, coupled with higher disposable income as a whole, will increase demand. Therefore, industry revenue is forecasted to grow at an annualized rate of 1.2% to 1.2 billion over the five years to 6 billion. The IC estimates that each coach will earn over the range of $27,100 to $73,100 annually.

Barriers to entry

As a startup, Rise Up- Overcoming Challenges will face unique challenges? Barriers to entry faced by the organization include:

· High startup costs

· High production costs

· High marketing costs

· Brand recognition challenges

· Need for specialized technology or patents

· Legal constraints

Threats and opportunities

Rise Up- Overcoming Challenges engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured personal training and life coaching business that can favorably compete in the highly competitive personal training and life coaching industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rise Up- Overcoming Challenges. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rise Up- Overcoming Challenges.

· Strength:

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in the industry, a team with excellent qualifications and experience in personal development and life coaching.

Aside from the synergy that exist in our carefully selected team members and our strong online presence, Barry & Rise Up- Overcoming Challenges is well positioned in a community with the right demography and we know we will attract many clients from the first day we open our doors for business.

· Weakness:

As a new life coaching organization in Orlando, Florida, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated personal training and life coaching industry; that is perhaps our major weakness.

· Opportunities:

No doubt, the opportunities in the life coaching industry is massive considering the number of individuals and corporate organizations who would want to achieve their goals and to perform excellently well in their jobs and personal life. As a standard personal training and life coaching organization, we are ready to take advantage of any opportunity that comes our way.

· Threat:

Some of the threats that we are likely going to face as a personal training and life coaching organization operating in the US are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

Product/service features and benefits

· Divorce Support- We offer coaching and support throughout the difficult time. Our clients benefit from a community that is more than ready to offer all sorts of support that you may need.

· Personal improvement coaching. Rise Up- Overcoming Challenges offers the best personal improvement training to our clients so they can be successful in their personal endeavors.

· Family and relationship coaching- Get coaching and advice about family and relationships from the experts in the field.

· Weight loss and fitness coaching- Our organization provides support and simple steps towards to guide you to achieve the weight and shape you desire.

· Career and financial coaching- Get the best financial career and financial advice to help you build a sustainable career path and financial plan.

· Online Coaching Services- Our services are now available online and through phone and video calls. We can reach you whenever you may be across the Globe.

· Retailing of Self – help Books and Materials- We stock and share with you our selected self-help books to guide you every day in your journey to the champion you dream.

· Overcoming addiction, traumas, and other adverse life experiences- We walk you through and support you in your journey to shake off the habits you wish to change.

We plan to offer the following additional services to our clients:

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· Self-help book delivery

· Follow-ups

· Service contracts

· Ongoing support

· Training

· Subscription services

Target customer

Our target customers include all individuals in need of support through our products.

The demographic profile of the target customers include:

For consumers:

·

· All Ages

· Gender- All genders

· Location: USA & Abroad

· Income: All households and individuals

· Occupation: All occupations are welcome

· Education level: All educational levels.

Key competitors

	Rise Up-Overcoming Challenges	Business and Brett Morris	Don Markland	Russ Katzman	ACC Kirk McClarley
Products	Life Coach	Business Coach, Entrepreneurship Coach, Executive Coach	Business Coach, Entrepreneurship Coach, Executive Coach	Business Coach, Entrepreneurship Coach, Executive Coach	Business Coach, Entrepreneurship Coach, Executive Coach
Price		US $150 – 250/hr	US $65-400/hr	US $150 – 300/hr	US $180-200/hr
Quality	Novice	Rated 9.3/10 on Noomii Scale	Rated 9.9/10 on Noomii Scale	Rated 9.4/10 on Noomii Scale	Rated 9.4/10 on Noomii Scale
Service	Life coaching	Life coaching	Life coaching	Life coaching	Life coaching
Reliability	Reliable	Reliable	Reliable	Reliable	Reliable
Stability	Startup	Good	Good	Good	Good
Expertise	Life coaching	Life coaching	Life coaching	Life coaching	Life coaching
Company Reputation	Good	Good	Good	Good	Good
Location	Orlando, FL	Sarasota, FL	Jacksonville, FL	Tampa, FL	Santa Rosa, FL
Image	Novice	Strong	Strong	Strong	Strong

Positioning/Niche

Being a non-profit organization, Rise Up- Overcoming Challenges positions itself with the niche of offering affordable subscriptions to life coaching services to ensure every client can access and benefit from life coaching.

How you will market your product/service

Advertising includes:

· Online

· Radio

· Cable television

· Referrals

Marketing may include:

· Business website

· Social media marketing

· Email marketing

· Mobile marketing

· Search engine optimization

· Content marketing

· Print marketing materials (brochures, flyers, business cards)

· Public relations

· Networking

· Word-of-mouth

· Referrals

Promotional budget

Pricing

The pricing strategy will be value based. The non-profit organization will not aim to make benefits from subscriptions.

Location or proposed location

The organization will be headquartered in Orlando FL. However, clients will be targeted from all over the US based on the phone and online coaching options.