Economics

1. Critically analyse the market structure of the industry in which your selected firm operates. To describe the market structure, your report must address the following questions:

i. Provide performance details on your selected firm, key data and financial information

ii. What type of market structure does your industry resemble? (e.g. Perfect competition, monopolistic competition, oligopoly, monopoly).

You must support and justify your answers.

2. Analyse the prospects of the UK Economy and the potential for growth due to the recent pandemic. HINT: Use fiscal and monetary policies in your analysis.

ii. Critically discuss the different scenarios of Britain’s performance after the current global pandemic and Brexit. Evaluate the potential on international trade and exchange rates.

iii. In relation to all previous sections and the UK economy’s prospects critically discuss how doing business in the UK can benefit or impose a challenge for the firm you have selected based on the performance of the UK economy (covered in part 1), the industry characteristics (covered in part 2), and the UK economy’s prospects after the pandemic/Brexit (discussed in part i and ii of section 3).

iii. Provide an evaluation of potential strategies for the firm that will enable them to overcome the challenges discussed.

Data relating to part (1) of this report, market analysis, may be sourced from: o MarketLine, available at http://advantage.marketline.com.ezproxy.derby.ac.uk/ o Amadeus database, available at http://libguides.derby.ac.uk/content.php?pid=555422&sid=5049637

·  Any tables, charts or graphs that you produce for part (a) and/or (b) and/or (c, i) should be provided within the text of your report and be clearly numbered and labelled. They should also be accompanied by an explanation interpreting the data presented in the table, chart, or graph.

· You must provide an introduction to your report. Your introduction should state your overall aims and say how you intend to meet the aims of the report.

·  You must provide a conclusion. Your conclusion should summarise what you have found from your analysis in each section. Clearly state your overall findings and conclusions in relation to the aims you have been given. This is your opportunity to draw a conclusion to the international business strategy you are suggesting.

·  The recommended word count is 2,500 words (+/- 10%, which means a range of 2,250 to 2,750). You will be penalised if you go above 2,750 words or below 2,250 words). You should choose how many words are appropriate for each section in your report. You must provide a word count on the front page of the report.

·  References to sources must be provided using the Harvard Referencing method in the text of the report and all sources should be fully identified in a references section at the end of the report. I would expect references to books you have used, lecture notes, and any websites you have used (avoid using Wikipedia or TradingEconomics.com).

·  If you need further assistance on Harvard referencing please refer to: http://www.derby.ac.uk/library/study-skills/citing-and-referencing

Resources / Reading list

Use the following websites to retrieve data and support your analysis: Macroeconomic indicators available in: WB (2015) Databank. World Bank available at: http://databank.worldbank.org/data/home.aspx

IMF (2015) IMF datamapper. International Monetary Fund. Available at:

http://www.imf.org/external/Datamapper/index.php Eurostat website, available at: http://epp.eurostat.ec.europa.eu/portal/ page/portal/eurostat/home/. WEF (2015) The Global competitiveness index. Available at: http://www.weforum.org/issues/global-competitiveness Department for Business Innovation & Skills (2015) Website. Available at: https://www.gov.uk/government/organisations/department-for-business-innovation-skills Financial Times (2015) Online paper. Available at: http://www.ft.com/home/uk The Economist (2015) Online paper. Available at: http://www.economist.com/