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PERFECT COMPETITION ECONOMICS 101-PROFESSOR WALLACE

SPRING 2020

ASSUMPTIONS - PERFECT COMPETITION

• Many small firms. No firm is large enough to affect market price. Firms are price takers.

• Firms produce identical product.

• There are no barriers to market entry and exit in the industry in the long run. Barriers such as patents and ownership of a scarce resource are not present. Free (unrestricted) entry and exit.

• Perfect information about market.

CHARACTERISTICS OF IMPERFECT COMPETITION

• Firms produce a differentiated product.

• Actions of a firm affect market price of the good.

• Types of imperfect competition • Monopolistic Competition – many small firms selling differentiated products.

Free entry and exit in the long run. Barber shops, restaurants.

• Oligopoly – few large firms with average costs declining at high levels of output. Thus restricted entry and exit in the long run. Cell phones

• Monopoly – One firm in the industry. Good has no close substitutes. Barriers prevent long run entry. Electric utility, oil company in many places.

PERFECT VS. IMPERFECT COMPETITION

• Key distinguishing feature is the demand schedule of the firm.

• Perfect competition – firms are price takers so the firm’s demand is horizontal line at the market price of the good.

• Imperfect competition – actions of a firm affect market price so the firm’s demand schedule has a negative slope.

REVENUE

• Revenue concepts • Total revenue (TR) is price of the good times quantity sold, 𝑃×𝑞 • Marginal revenue (MR) is the change in TR caused by the change in output,

MR = ∆"# ∆$

PERFECT COMPETITION AND SHORT-RUN PROFIT MAXIMIZATION

• In the short run there is no entry or exit because quantity of a firm’s capital is fixed. The firm cannot obtain the capital needed to enter the market. Cannot reduce capital to exit a market.

• Rule to maximize profits • All firms (perfect and imperfect competition) produce where MR = MC • Only perfectly competitive firms - produce where P* = MC because P* = MR

in perfect competition since the firm is a price taker.

• Exception: if P* < AVC, the firm will shutdown.

P = 8 KD. Since the firm is a price taker, the level of output does not affect P. Thus TR = P ✕ q = 8 ✕ q . What are total fixed costs in this example?

Output Total Cost Marginal Cost

0 7 --

1 12 5

2 18 6

3 26 8

4 36 10

HOW MUCH SHOULD THE FIRM PRODUCE?

• Should the firm produce the first unit of output? YES Since P* > MC (8 > 5), producing this unit will add more to TR than it adds to TC, thus profits rise (loss falls).

• Should the firm produce the second unit of output? YES Since P* > MC (8 > 6), TR increases more than TC, thus profits rise (loss falls).

• Should the firm produce the fourth unit of output? NO Since P* < MC (8 < 10), TR increases less than TC, thus profits fall (loss increases).

• Firm should produce 3 units of output where P* (MR) = MC.

KD Perfect Competition in the Short Run P Firm is a Price Taker. Assume P > AVC

q* q

MC

P* MR=d

D S

Q*

If P* > MC Produce more

If P* < MC Produce less

Condensed Perfect Competition

ANALYSIS WITH THE GRAPHICAL MODEL

• We have seen that a perfectly competitive firm will produce where P* = MC, provided P > AVC.

• Now we will look at four cases. In the first three the firm produces where P* = MC. In the fourth, the firm shuts down because P* < AVC.

• We will include the AC, AVC curves in the graph.

CASE 1-FIRM MAKES ECONOMIC PROFIT IN THE SHORT RUN

• Total revenue is P* ✕ q*

• Total cost is AC ✕ q*

• Economic profit is TR – TC = (P* – AC) ✕ q* > 0

• Note that P* = MC > AC

KD Perfect Competition-Short Run Economic Profit. P* > AC

q* q

MC AC

AVC P*

AC Area of economic profits

MR = d

0

KD Perfect Competition-Short Run Economic Profit. P* > AC

q* q

P*

TR MR = d

0

KD Perfect Competition-Short Run Economic Profit. P* > AC

q* q

P*

AC

TCTR MR = d

0

KD Perfect Competition-Short Run Economic Profit. P* > AC

q* q

P*

AC Area of economic profits

0

CASE 2-FIRM MAKES ZERO PROFIT IN THE SHORT RUN

• Total revenue is P* ✕ q*

• Total cost is AC ✕ q*

• 0 = TR – TC = (P* – AC) ✕ q*

• Note that P* = MC = AC

KD Perfect Competition-Short Run Zero Economic Profit P* = MC = AC

q* q

MC AC

AVC

P* MR = d

CASE 3-FIRM HAS AN ECONOMIC LOSS IN THE SHORT RUN

• Total revenue is P* ✕ q*

• Total cost is AC ✕ q*

• TR – TC = (P* – AC) ✕ q* < 0

• Note that P* = MC < AC

KD Perfect Competition-Short Run Economic Losses-Firm Continues to Produce. AVC < P* < AC

q* q

MC AC

AVC

P* AC

Area of economic losses

WHY DOES THE FIRM PRODUCE IF IT HAS A LOSS?

• Note that AVC < P* < AC

• TR – TC = (P* - AC) ✕ q* = (P* - AVC - AFC) ✕ q*

• Price is high enough that it can cover the AVC of the output and pay part of AFC.

• Numerical example: Let q* = 50, P* = 6 KD, AC = 10 KD, and

AVC = 4 KD. TR = 300, TC = 500 profit (loss) = -200.

• AFC = 10 – 4 = 6, TFC = 300. Shutdown loss would be -300.

CASE 4: P < AVC FIRM HAS A SMALLER ECONOMIC LOSS IF IT SHUTS DOWN

• Note that P* < AVC < AC

• TR – TC = (P* - AC) ✕ q* = (P* - AVC - AFC) ✕ q*

• Price is not high enough to cover the AVC.

• Firm shuts down production in the short run if P* falls below the minimum AVC (shutdown point).

CASE 4 CONTINUED: P < AVC NUMERICAL EXAMPLE

• Price is not high enough to pay the AVC,

• Numerical example: Let q* = 50, P* = 6 KD, AC = 10 KD, and

AVC = 7 KD. TR = 300, TC = 500 profit = -200.

• AFC = 10 – 7 = 3, TFC = 150. Shutdown loss would be -150, smaller than if the firm produces where P* = MC. Remember TVC is 0 if q = 0.

KD Perfect Competition-Short Run Economic Losses-Firm Shuts Down

P < AVC

q

MC AC

AVC

P*

0 = q*

Shutdown Point

MR = d

NUMERICAL EXAMPLE – ECONOMIC PROFIT

• P* = 10, AC = 7, q* = 50

• TR = 10 ✕ 50 = 500

• TC = 7 ✕ 50 = 350

• Economic profit = TR – TC = 150 or (10 – 7) ✕ 50

KD Perfect Competition-Short Run Economic Profit. P* > AC

50 q

MC AC

AVC 10

7 Area of economic profits

NUMERICAL EXAMPLE – ECONOMIC LOSS, P* > AC

• P* = 10, AC = 12, q* = 50

• TR = 10 ✕ 50 = 500

• TC = 12 ✕ 50 = 600

• Economic loss = TR – TC = -100 or (10 – 12) ✕ 50

• Suppose AVC = 9 then AFC = 3 and TFC = 3 ✕ 50 = -150, economic loss if the firm produced nothing.

KD Perfect Competition-Short Run Economic Losses-Firm Continues to Produce. AVC < P* < AC

50 q

MC AC

AVC

10 12 Area of economic losses

SAMPLE QUESTIONS

• Look at the graph in the next slide.

• How much does the firm produce?

• What is total revenue?

• What is total cost?

• How much is the firm’s economic profit or loss (which is it)?

• Price would have to fall to ___ or less for the firm to shut down.

$ Short Run Costs, Demand of a Wheat Farm

6 9 12 16 17 q

MC AC

AVC

15

7

d=MR 13 11

4

MARKET ENTRY IN THE LONG RUN

• Long run is a period of time sufficient for firms to change the amount of capital (fixed in the short run).

• In the long run, market entrants (new firms) can acquire the capital needed to compete in a perfectly competitive market.

• What attracts market entrants? Economic profits.

• New entrants cause the market supply to shift right and price falls.

• When price falls to minimum of the long run average costs, economic profits are zero and entry stops.

KD Perfect Competition-Long Run P P* > LRAC New firms enter market

q** q* q

LRAC

P*

P**

D S S´

Q* Q**

LRMC

MARKET EXIT IN THE LONG RUN

• Long run is a period of time sufficient for firms to change the amount of capital (fixed in the short run).

• In the long run, existing firms can dispose of capital and leave the market.

• What drives firms out of a market? Economic losses.

• Market exit causes the market supply to shift left and price rises.

• When price rises to minimum of the long run average costs, economic losses are zero and exit stops.

KD Perfect Competition-Long Run P Existing firms leave market

q* q** q

LRAC

P** P*

D S´ S

Q** Q*

Market Entry and Exit in the Long Run