APA style
Econo Lodge own by Choice Hotel chain
Talk about “Choice Hotel” chain and “Econo Lodge”
Part 1 (250 words)
· Introduce the company Choice Hotel
· History of Choice Hotel
· Years Established
· Main office
· Number of hotel brand
· Location of hotel properties (Countries)
· Comparison to competition, analysis of current company situation
Part 2 (250 words)
· Econo Lodge overview
· History of Econo Lodge
· Years Established
· Main office
· Number of Econo Lodge properties
· Location of Econo Lodge (Countries)
· Comparison to competition, analysis of current Econo Lodge situation
Choice 5 business strategies can develop Econo Lodge until 2025 (500 words)
General explanation of each strategy
Techniques to implement each strategy
Relevance of strategies to the brand