presentation

Q2

2. Understanding the concepts of SCM and logistics in a broader framework

Answer:

Logistics is considered a component/sub-process of the Supply chain management (SCM). Logistics, transportation, inventory control, material handling and procurement contribute to supply chain management (Sutono, 2019). The Royal Footwear business invested in a well managed supply chain management. The success of supply chain relies on the professionals in the field that play their similar roles by cooperating with other supply chain teammates to execute the following processes flawlessly planning, procurement, distribution and customer interface. The Royal business supply chain management is focused on customer interface where the demand process involving planning on engaging customers, need satisfaction and also delivering orders on time. The Royal business has segmented the customers based on their service needs because the business operates in a physical store and also online platform. The online customers order for shoes which are then delivered through third party logistics firm that delivers in a fast and efficient manner. There are minor complains from the footwear customers concerning the case of third logistics distributor but the organization is looking forward to obtain a customized logistics network promoting quality services and gain profits from a specific customer group. It is important for every organization to listen to the market signal and ensure there is an alignment in demand planning across supply chain to ensure resource allocation and consistent forecast is achieved (Sutono, 2019). Royal footwear has a convenient logistics network that promotes the movement of goods outside the organization in terms of orders (shoes) and incoming stock for sale.

Q3

3. Introduce the concepts of E-supply logistics and E-SCM, collaboration, and Integration, which demonstrates effective use of ICT.

Answer:

The introduction of e-SCM in Royal Footwear Company created a massive transformation especially on matters of efficiency and speed in delivery of shoes. The ideal situation of electronic supply chain management comes with speed, efficiency, customer satisfaction and agility (Joshi, 2015). The technology of e-SCM played a key role in making the Royal business competitive by incorporating dispersed targeted markets by using the latest advance information technology promoting integration. E-SCM in Royal business promoted efficient supply of ordered footwear and also receive the stock from the suppliers. The technology created culture change and also management policies of the organization. Since e-SCM targets on collaborating technology to enhance business-to-business processes, Royal Footwear succeeded in working together to a third party logistics firm that helps in distribution. The advantage of the e-SCM is easily managed since information technology promotes network supply chain where different business conduct information sharing and knowledge within a specific timeframe. The application e-supply chain in Royal Company helps in supplying of ordered shoes to customers by synchronizing with virtual enterprise planning that aims in the integration and coordination of the supply chain operations (Joshi, 2015). The internet-enabled technologies contributed a lot in making supply chain integration practically efficient and feasible.

Q

4. apply a SWOT analysis to your business.

Answer:

SWOT analysis is a technique used by organizations in assessing strength, weaknesses, opportunities and threats of the business. Royal Footwear Company has several strengths that make it in a steady business progress and also have weaknesses encountered in the general market (Markgraf, 2019). The strengths associated with Royal business are that it targeted the right customers by focusing on men’s footwear due to the high population of men in Saudi Arabia. Selecting the right customers was the best idea that contributed to the success of Royal business in a competitive market. The second strength is the adoption of online store business where customers order for shoes online and specify the location for delivery purposes. The weaknesses experienced in the business include the supply chain management in place that posed a challenge during implementation because the company relies on a third party logistics firm creating delays in delivery. The best way the organization is planning to solve the problem is through developing its own logistics firm to ensure delivery is done efficiently and management of supply improved. The Royal company also have opportunities in place after the introduction of e-SCM that makes business processes efficient and expanding the scope and target more potential customers. One of the threats that the organization might face is the development of several online businesses dealing with footwear creating a direct competition with Royal footwear business (Markgraf, 2019).

Q5

5. Also analyze your business and process as per below points:

Here students are advised to discuss at least 2 points mentioned from both the categories (Strategic Planning (SP) and Operational Optimization (OO) or as per the requirements.

Strategic Planning (SP)

a. Location of Supply Chain Facilities

b. Supply Chain Configuration

c. Procurement Planning

d. Distribution Facilities Planning

e. Logistics Planning

Operational Optimization (OO)

c) Supply Chain Inventory Optimization

d) Logistics Resources Scheduling

Answer:

Strategic Planning (SP)

c) Procurement planning

Royal business has an effective procurement plan in place that ensures that all the requirements are identified especially customer orders and the stock required to ensure they are provided on the given timeframe. The procurement planning process helps the organization to ensure the goods required by customers are there on time and also delivered according to the specified time of delivery.

e) Logistics Planning

Royal company relies on logistics planning for efficient delivery of goods to the customers. Since the Royal footwear partnered with logistics company coordination and follow-up is necessary to ensure the shoes are delivered. The process of follow-up and ensuring the transport system in place is contributed by logistics planning.

Organizational Optimization (OO)

a) Supply Chain Inventory Optimization

Royal Footwear firm considered so many options under the inventory optimization by comparing different options including having its own vehicles to offer logistics solutions but after the analysis the best choice was to have a third party logistics firm take the responsibility (Turbide, 2018). The third party logistics was the cheapest means among the list in the inventory for optimization. The organization also considered several options of platforms to use for marketing purposes. Social media platforms like Facebook have many potential customers and it is also cheaper contributing to Royal Company making profits.

b) Logistics Resource Scheduling

Logistics resource scheduling involves the problems that emerge when transportation is incorporated with other resources including jobs in a single framework schedule. Royal faced challenges in combining the business process and supply chain in a single management framework because the logistics sector had delays in delivery.

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