Markting

1 ECOM 301

1st Semester (2019-2020)

Assignment 1- Case Study

Due Date: Saturday, Week 6

Online submission via Blackboard

Assignment Workload:

• This Assignment consists of a Mini Case.

• Assignment is to be submitted by each student individually.

Assignment Regulation:

• All students are encouraged to use their own words.

• Student must apply “Times New Roman Font” with 1.5 space within their reports.

• A mark of zero will be given for any submission that includes copying from other resource without referencing it.

• Assignment -1 should be submitted on or before the end of Week-06

• If the assignment shows more than 25% plagiarism, the students would be graded zero.

Assignment Structure:

A.No Type Marks Assignment-1 Mini Case Study 5 Total 5

2 ECOM 301

Assignment-1

Mntrni.com Case Study

Mntrni is a mobile application that connects aspiring entrepreneurs with

experienced and successful mentors in lots of different areas and specialties. The

goal is to help them answer important questions and make crucial decisions. In the

beginning, the platform attracted mentors in entrepreneurship only, however, now

there are more than 30 mentors in 13 different areas. The process of booking a

session with a chosen mentor is done through the application only. When a new

client signs up, he/she will choose the area of mentoring, then choose from the

available mentors who have experience in that area, finally choosing the time of

the session. The mentors have the capacity to set the times for the mentees to

choose from as well as accepting or rejecting the sessions. The platform is looking

to expand soon and is currently looking for investors. Up to date, Mntrni had over

7500 minutes of free mentoring since its launch in November 2017

Assignment Questions

1. Build the ultimate buyer persona for Mntrni? 2. Suggest 3 to 5 different revenue streams ideas that will work with this

brand, you can use single or hybrid revenue sources and justify your reasons for each.

3 ECOM 301

Due date for the submission of Assignment-1:

• The due date for the submission of Assignment-1 is end of 6th Week.

Instructions for the students:

1. Assignment has to be in Word format only no PDF.

2. First page of the assignment is the cover page, it should be filled with

Ø Course Code (ECOM 301) and Course Title (E-Marketing) and CRN- Student Name and ID. Number Date of Submission.

3. Second page should be Assignment questions.

4. After the question page then present your answer.

5. Finally, your file should be saved as Word Doc like ID.NO- ECOM301 A-1

STUDENT NAME.doc [only CAPITAL LETTERS]

[Example.] 170058384-ECOM301 A-1 BANDAR ALGHAMDI.doc