Ecom101 assignment

Saudi Electronic University

College of Administrative and Financial Sciences

ECOM101 – E-commerce

Assignment 3

E-commerce Project

2020/2021

Submission:

In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-Commerce such as business idea, website design, marketing, security … etc.

You will need to analyze the business and provide suggestions to improve the current business situation.

www.etarstore.com/

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

1. Know the business 3.5 marks

· What is the business? (your choice)

· What is the idea? (the visioning process)

· Introduce the e-commerce business you have chosen.

· Provide an overview of the business idea

· Product and type of services.

· What are the different types of products? Explain

· What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain

· Business statement.

· Business vision.

· Business objective.

· Where is the money?

· What is the company’s business model?

· What is the revenue model? Give a general idea of how the business generates revenues

· Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.

· Characterize the marketplace.

· Size, growth, demographics, structure, competition

· Research the market and give an idea about each point

· Describe the content of the business website

· Conduct a SWOT analysis for the business (Explain each point)

· At least three points for each

· Develop an e-commerce presence map.

· (For example: website, email … etc.)

· What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)

2. Explain the business e-commerce process 1 marks

· Explain in detail all the steps from the time user enters the website until the final user buys a product.

· What can be improved in the process?

*Conclude your report. 1 mark

Summarize the above points and include your recommendation to improve the e-commerce business.

Guidelines for the assignment :

· Use font Times New Roman, 12 font size

· Use 1.5 line spacing with adjust to all paragraphs (alignment).

· Use the footer function to insert page number.

· Ensure that you follow the APA style in your project and references.

· The minimum number of required references is 5 references using APA style.