Week3

Assignment Steps 

Scenario: You have been given the responsibility of working with your organization's CEO to do a competitive market analysis of the potential success of one of their existing products. 

Research an organization and a product produced by that organization in which an analysis can be conducted. 

Write a 1,000-word analysis of the current market conditions facing your product, making sure you address the following topics:

· Define the type of market in which your selected product will compete, along with an analysis of competitors and customers.

· Analyze any comparative advantages and international trade opportunities.

· Explain the factors that will affect demand, supply, and prices of that product.

· Examine factors that will affect Total Revenue, including but not limited to:

· Price elasticity of demand

· Factors that influence productivity

· Various measures of costs, including opportunity costs

· Externalities and government public policy and their effect on marginal revenue and marginal cost

· Recommend how your organization can maximize their profit-making potential and increase their presence within the market served by the product. 

Cite a minimum of three peer-reviewed sources from the University of Phoenix Library. 

Format your paper consistent with APA guidelines.