Eco-Friendly Brand Movement Going Green, first draft

VIEW ASSIGNMENT INSTRUCTIONS BEFORE STARTING:

· Brand Movement Eco-Conscious PowerPoint Instructions

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Readings:

9 Companies with Great Environmental Initiatives

https://www.smartcitiesdive.com/ex/sustainablecitiescollective/9-companies-great-environmental-initiatives/1193165/ (Links to an external site.)

 

Example – Bloomberg Impact Report on how his company is going green

https://www.bloomberg.com/impact/?utm_medium=Adwords&utm_source=pdsrch&utm_content=impact-report&utm_campaign=477468&tactic=477468&gclid=CjwKCAjw0qOIBhBhEiwAyvVcf9qLH2autJNTosLUf3a7dy4gLwzXjhx28aW8NLKYkPRykxlzCOCK5xoCV6QQAvD_BwE (Links to an external site.)

 

Example – See how a company like Listerine is being socially responsible

https://www.listerine.com/our-sustainability (Links to an external site.)

Don’t buy this jacket

https://patagonia.typepad.com/files/nyt_11-25-11.pdf (Links to an external site.)

Greenwashing

https://www.azocleantech.com/article.aspx?ArticleID=109 (Links to an external site.)

The Elusive Green Consumer. People say they want sustainable products, but they don’t tend to buy them. Here’s how to change that.

https://hbr.org/2019/07/the-elusive-green-consumer