e business // 24 hours

· must read the case “Amazon Apple Facebook and Google” and answer the following questions from the perspective of GOOGLE.

· When writing the answers, always keep in mind to have both an academic and a business approach to the several issues being discussed, and to discuss

them within the business strategy of the company.

1. Explain what Google went through to create the gigantic Ads empire that they have nowadays.

2. How does the case describe Google’s business boundaries in relation to the other brands?

3. Describe and develop the current Business Models used by Google and their importance for the company’s revenue.

4. What do you think, according to the case and your own research of the topic, should be Google’s next strategic step in the market?

· Academic references should be used to justify the characteristics of the targets (Google Scholar, EBSCO, etc).

Formalities:

· Wordcount: 1250 – 1500 words.

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.