stragetic planning
babpankhgary
EBS416StrategicPlanningProjectWeek3_127577cb-79e9-43dc-a697-d5af874cb23b.pdf
WEIGHT: DUE DATE:
© The Los Angeles Film School
PROJECT 3: STRATEGY FORMULATION EBS 416-O—Strategic Planning
15% of your final course grade
Sunday, unless otherwise indicated on LAO
Overview Both direction setting and analysis need to result in some strategic ideas for change. This week we will focus on taking those “critical few” ideas and formulating a strategy for competitive advantage.
What You’ll Need • Computer with an internet connection • Keynote or PowerPoint and Quick Time software
Prepare Be sure to review what is in the Read & View section.
Create 1. Review the company strategy options available on page 2
of these instructions. Select one of the company strategy options to work with for this project. If you would like to use a different company strategy in this project, one you may be familiar with, submit your proposed company and its strategy concept to your instructor for approval no later than Wednesday of Week 3.
2. Review the company strategy option you selected and conduct further research as necessary to complete numbers 3 & 4 below.
3. Describe the company’s strategy and Identify which of Michael Porter’s Generic Principles for Competitive Advantage (Cost Advantage, Differentiation, and Broad or Narrow Focus) is being utilized. Explain if you agree or disagree with this choice and provide your reason why you agree or disagree.
4. Explain why you think this strategy was chosen. What do you think were the likely direction setting and analysis results (the “Critical Few”) that led to the strategy decision. This may come from the article you have read or the research you have done. Or you may hypothesize and provide your best ideas on what may have led to the selected strategy.
5. Develop an audio-visual presentation including images, text, and narration using Keynote or PowerPoint. Your presentation should include the following: • Your analysis of the entertainment business company
strategy. • Your estimated direction setting and analysis issues
that may have led to the selected company strategy. • Your presentation should be approximately 5 - 10 slides
in length.
Submit • Export your audio-visual presentation to Quick Time • Your Quick Time Video should be named as follows:
LastName_FirstInitial_AssignmentTitle (i.e.: McDermott_R_Strategy)
• Upload your presentation as a Quick Time Video on LAO
WEIGHT: DUE DATE:
© The Los Angeles Film School
PROJECT 3: STRATEGY FORMULATION EBS 416-O—Strategic Planning
15% of your final course grade
Sunday, unless otherwise indicated on LAO
Strategy Options
None of these ar,cles are comprehensive. Yet, they introduce rela,vely familiar companies and their stories. You should conduct your own research to supplement the informa,on in the ar,cle you choose below to begin with as you analyze the company’s strategy.
Amazon: Amazon plans to 'significantly' increase investment in video as it goes to war with NeBlix hDp://www.businessinsider.com/amazon-‐plans-‐to-‐ significantly-‐increase-‐investment-‐in-‐video-‐2016-‐4
Facebook: Facebook’s 10-‐year strategy: hDp://www.businessinsider.com/facebook-‐f8-‐ten-‐ year-‐roadmap-‐2016-‐4
Electronic Arts: Electronic Arts movement towards Micro-‐transac,ons (Pay as you Go) hDp://marketrealist.com/2015/12/micro-‐ transac,ons-‐important-‐strategy-‐electronic-‐arts/
STX Entertainment: How this smaller movie studio is succeeding in Hollywood by breaking all of the rules: hDp://www.businessinsider.com/how-‐stx-‐ entertainment-‐is-‐compe,ng-‐with-‐big-‐hollywood-‐ studios-‐2016-‐8
Disney: The Secret of Walt Disney’s Corporate Strategy: hDp://www.fastcodesign.com/3048046/infographic-‐ of-‐the-‐day/the-‐secret-‐to-‐walt-‐disneys-‐corporate-‐ strategy
Live Na,on: Live Na,on Entertainment: An Unregulated Monopoly? hDp://www.punchcardresearch.com/live-‐na,on-‐ entertainment-‐an-‐unregulated-‐monopoly/
You are welcome to use your own selected entertainment companies with a story and analysis of its strategy. Request approval for this company from your instructor by Wednesday.
© The Los Angeles Film School
PROJECT RUBRIC EBS 416-O—Strategic Planning
Exemplary (100-90%)
Accomplished (89-80%)
Developing (79-70%)
Beginning (69% or less)
Relevance and Thoroughness
The required topics are responded to thoroughly. The submission is thoughtful and demonstrates an in-depth understanding of the course material. Research meets assignment requirements and is credible.
The required topics are responded to thoroughly. Submission is thoughtful. A few vague areas may need additional clarification. Research meets the assignment requirements and is credible.
The required topics are addressed, but more explanation or further development is needed in some areas. Research, if required, meets few of the assignment requirements and/or sources are not credible.
The required topics are not addressed in adequate detail. Research, if required, meets few of the assignment requirements and/or sources are not credible.
60 points 60-54 points 53-48 points 47-42 points 41-0 points
Clarity and Organization
The assignment is highly organized, providing clarity for readers. It includes introductory sentences, a conclusion, and transitions between ideas well. Each topic or point is developed in its own paragraph. Headings are used appropriately.
The assignment is generally well organized, providing clarity for readers. It includes introductory sentences, a conclusion and transitions. There may be a few places that do not flow well. Each topic or point is developed in its own paragraph. Headings may be used appropriately.
The assignment is somewhat organized but lacks clarity in some areas. Improvements may be needed in providing introductory sentences, conclusions, or smoother transitions. Several places may be choppy or may not flow well. Headings could be used to improve organization.
The assignment is not well organized, making it difficult for readers to understand or follow the ideas presented.
30 points 30-27 points 26-24 points 23-21 points 20-0 points
Writing Mechanics
Writing conveys message in clear and effective sentences. Writing uses complete sentences and demonstrates exceptional command of grammar and punctuation with no major errors in sentence structure (e.g., capitalization and terminal punctuation) or spelling (including apostrophes).
Writing conveys message in clear and effective sentences. Writing uses complete sentences and demonstrates solid awareness of grammar and mechanics with few major errors in sentence structure, capitalization, or spelling.
Writing is moderately effective and demonstrates some awareness of grammar rules and mechanics. However several errors in sentence structure, capitalization, or spelling reduce clarity or cause reader distraction.
Writing has awkward or unclear sentence structure that results in difficulty understanding intended meaning. Writing may contain text-speak and/or excessive errors in sentence structure, capitalization, grammar, punctuation, or spelling.
10 points 10-9 points 8 points 7 points 6-0 points
- EBS 416 Strategic Planning Project Week 3
- LAFS_Project Rubric EBS 416
