Environmental Analysis

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( EBS 416-O—Strategic Planning )PROJECT 2: ENVIRONMENTAL SCANNING TEMPLATE

WEIGHT: 15% of your final course grade

DUE DATE: Sunday, unless otherwise indicated on LAO

Part 1 – External Analysis of Opportunities and Threats using PESTEL

Complete a PESTEL and SWOT analysis based on the case study information utilizing this template. For any area where there is not sufficient information described in the case study to complete the template, research that area and then provide a realistic analysis so that all elements of the template are completed.

Which company did you select for your analysis?

EXTERNAL ANALYSIS ELEMENTS

OPPORTUNITIES

THREATS

POLITICAL:

(Government stability and likely changes? Tax policy (rates and incentives)? Import/Export tariffs? Competition regulation? Bureaucracy? Corruption level?)

ECONOMIC:

(The state of the economy? Growth rates? Exchange rates? Credit availability? Stock market trends? Interest rates? Inflation rate? Stage of business cycle? Level of consumers’ disposable income?)

SOCIAL:

(Education levels? Age distribution and life expectancy rates? Religion and beliefs? Cultural trends? Lifestyles? Attitudes towards work, leisure, career and retirement? Attitudes toward product quality and customer service?)

EXTERNAL ANALYSIS ELEMENTS

OPPORTUNITIES

THREATS

TECHNOLOGICAL:

(Rate of technological change? Spending on research & development? Technology incentives? Access to newest technology?)

ENVIRONMENTAL:

(Air and water pollution? Recycling? Endangered species? Waste management? Climate change? Weather? Attitudes towards “green” products? Attitudes toward and support for renewable energy?)

LEGAL:

(Employment law? Discrimination law? Copyright, patent/intellectual property law? Anti-trust law? Health & Safety regulations? Consumer protection and e-commerce? Data protection?)

Part 2 – Internal Analysis of Strengths and Weaknesses using SWOT

INTERNAL ANALYSIS ELEMENTS

STRENGTHS

WEAKNESSES

CAPABILITIES

(The ability to do something; The capacity, materials, and expertise a business needs to perform core functions)

RESOURCES:

(An economic or productive factor required to accomplish an activity; land; labor; capital; energy; entrepreneurship; information; expertise; management and time)

PROCESSES:

(A collection of related, structured activities or tasks that produce a specific product or service; management processes; operational processes; supporting processes)

Part 3 – Identify “The Critical Few” elements for strategic consideration

Based on your PESTEL and SWOT analysis data, recommend at least three key elements, referred to as “the critical few,” that the organization must take into consideration when formulating its strategy. Describe your three key elements along with your rationale for each of your three recommendations.

Key Element for Strategic Consideration #1:

Key Element for Strategic Consideration #2:

Key Element for Strategic Consideration #3: