Environmental Analysis
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EBS416StrategicPlanningProjectWeek2_c6d514a3-e213-4d31-8b92-e6c0830523a1.pdf
WEIGHT: DUE DATE:
© The Los Angeles Film School
PROJECT 2: ENVIRONMENTAL ANALYSIS EBS 416-O—Strategic Planning
15% of your final course grade
Sunday, unless otherwise indicated on LAO
Overview Last week we focused on providing direction in a Vision and Mission, indicating where you want to go with your business. The next step in the strategic planning process is to analyze the external environment and the organization’s internal capabilities. Before establishing the strategy, there must be a keen awareness of the external opportunities and threats along with the internal strengths and weaknesses.
What You’ll Need • Computer with an internet connection • Microsoft Word software • Download “Environmental Analysis Template.doc” from
Week 2 Project section
Prepare Be sure to review what is in the Read & View section.
Create 1. Review the three case study options available on page
two of these instructions. Select one of the case studies to work with for this project. If you find another article reviewing a different company that you would like to use in this project, submit the article to your instructor for approval no later than Wednesday of Week 2.
2. Review the case study you selected in detail. 3. Complete a PESTEL and SWOT analysis based on the
case study information utilizing the provided template. For any area where there is not sufficient information described in the case study to complete the template, research that area and then provide a realistic analysis so that all elements of the template are completed.
4. Based on your PESTEL and SWOT analysis data, recommend three key elements, referred to as “the critical few,” that the organization must take into consideration when formulating its strategy. Describe your three key elements along with your rationale for each of your three recommendations on the provided template.
Submit • Name your MS Word document as follows:
LastName_FirstInitial_AssignmentTitle (i.e.: McDermott_R_EnvAnalysis)
• Convert your document to a PDF file • Upload your PDF file into the LAO platform
WEIGHT: DUE DATE:
© The Los Angeles Film School
PROJECT 2: ENVIRONMENTAL ANALYSIS EBS 416-O—Strategic Planning
15% of your final course grade
Sunday, unless otherwise indicated on LAO
Week 2 Case Study Options Select one of the following for your project. If you wish to select a different case study related to the entertainment industry, submit your proposal to your instructor in a message on LAO by Wednesday at midnight. Proposals for different scenarios require instructor approval to ensure they will meet the learning requirements of this acCvity.
NeElix has put Redbox on Blockbuster’s road to destrucCon: hLp://www.marketwatch.com/story/neElix-‐sending-‐ redbox-‐onto-‐blockbusters-‐dismal-‐path-‐2015-‐12-‐07
Apple could report first quarterly revenue drop in 13 years: hLp://www.laCmes.com/business/technology/la-‐fi-‐ tn-‐apple-‐earns-‐20160423-‐story.html
hLp://www.industryweek.com/technology/apples-‐ technological-‐lag-‐starCng-‐show
Amazon plans to 'significantly' increase investment in video as it goes to war with NeElix: hLp://www.businessinsider.com/amazon-‐plans-‐to-‐ significantly-‐increase-‐investment-‐in-‐video-‐2016-‐4
Research Alternatives: To support you in conducCng research, our Week 1 discussion board explored some strategic planning websites. In addiCon, here are more websites to consider:
• Online LAFS Library • Biznar.com • Science.org • ipl2.org • Yahoo Finance • Hoover’s • Standard & Poor’s • IBIS World • Thompson ONE Banker
© The Los Angeles Film School
PROJECT RUBRIC EBS 416-O—Strategic Planning
Exemplary (100-90%)
Accomplished (89-80%)
Developing (79-70%)
Beginning (69% or less)
Relevance and Thoroughness
The required topics are responded to thoroughly. The submission is thoughtful and demonstrates an in-depth understanding of the course material. Research meets assignment requirements and is credible.
The required topics are responded to thoroughly. Submission is thoughtful. A few vague areas may need additional clarification. Research meets the assignment requirements and is credible.
The required topics are addressed, but more explanation or further development is needed in some areas. Research, if required, meets few of the assignment requirements and/or sources are not credible.
The required topics are not addressed in adequate detail. Research, if required, meets few of the assignment requirements and/or sources are not credible.
60 points 60-54 points 53-48 points 47-42 points 41-0 points
Clarity and Organization
The assignment is highly organized, providing clarity for readers. It includes introductory sentences, a conclusion, and transitions between ideas well. Each topic or point is developed in its own paragraph. Headings are used appropriately.
The assignment is generally well organized, providing clarity for readers. It includes introductory sentences, a conclusion and transitions. There may be a few places that do not flow well. Each topic or point is developed in its own paragraph. Headings may be used appropriately.
The assignment is somewhat organized but lacks clarity in some areas. Improvements may be needed in providing introductory sentences, conclusions, or smoother transitions. Several places may be choppy or may not flow well. Headings could be used to improve organization.
The assignment is not well organized, making it difficult for readers to understand or follow the ideas presented.
30 points 30-27 points 26-24 points 23-21 points 20-0 points
Writing Mechanics
Writing conveys message in clear and effective sentences. Writing uses complete sentences and demonstrates exceptional command of grammar and punctuation with no major errors in sentence structure (e.g., capitalization and terminal punctuation) or spelling (including apostrophes).
Writing conveys message in clear and effective sentences. Writing uses complete sentences and demonstrates solid awareness of grammar and mechanics with few major errors in sentence structure, capitalization, or spelling.
Writing is moderately effective and demonstrates some awareness of grammar rules and mechanics. However several errors in sentence structure, capitalization, or spelling reduce clarity or cause reader distraction.
Writing has awkward or unclear sentence structure that results in difficulty understanding intended meaning. Writing may contain text-speak and/or excessive errors in sentence structure, capitalization, grammar, punctuation, or spelling.
10 points 10-9 points 8 points 7 points 6-0 points
- EBS 416 Strategic Planning Project Week 2
- LAFS_Project Rubric EBS 416
